El podcast de Alexsander Olivares

What’s Spotify up to next? Tune in to the season finale to hear about Spotify’s plans for the future of audio and the brand new formats that we’re launching today and in the near future. As always, when building something new, we don’t know how it’s all going to play out yet, or exactly what the product strategy lessons will be. But we do know which bets we’re making, and why we’re making them. Th...

This is the story of Backstage -- a “platform of platforms”, built by Spotify and open to anyone as open source software. Tune in to hear insights about when to build vs buy - and when to open source - or not! Interviews with Jeremiah Lowin, CEO of Prefect.io , a company that runs on what is called an open core model, as well as from Spotify insiders like Pia Nilsson, Director of Engineering and T...

This week on the being human sales podcast, we have Mackenzie Fleming, who is a copywriter for female coaches and copywriting business coach for those who really want to master their own messaging and understand their brand voice. So you'll find in this episode: really juicy and going into everything that would expand your understanding about the differences between copy, brand voice, and messagin...

How do you go “from zero to one”? In this episode, you’ll learn how Spotify managed to enter a market late: a market that was already dominated by a single player - our biggest competitor in music. This is the story of how we entered podcasts. Daniel Ek, Dawn Ostroff, and Sten Garmark shed light on the insights that led Spotify into the podcast arena. Tune in as we explore Spotify’s bet on podcast...

In this episode you’ll learn about Spotify’s journey into the painful complicated world of hardware. You’ll hear how we worked our way down to the very bottom of the stack in our quest to create the “perfect listening session” in the home, how we had to build a completely new media streaming protocol in the process and how we ultimately found a way for users to pass something called: “The Beer Tes...

Because we've been away for a little bit, I want to update you guys, not only about what we're doing, what got me here, but also what's good for you to know going forward, making sure you understand who I am, and what we're here to do. In this episode you'll get to hear more about: - What's around this podcast's transformation - Our new website (it looks AMAZING!) - Two different ways I work with...

This episode is especially geared towards CEOs/CTOs that have to "kill their darlings" and make hard choices. Listen to Google employee number 8 - and SVP of infrastructure at Google - Urs Hölzle, as well as Spotify insiders Tyson Singer, Nicole Bouchard and Emil Fredriksson as we journey from "brilliant" proprietary tech on a few servers in a cupboard, in an apartment, through buying thousands of...

Will AI truly replace us humans when it comes to music? Listen to machine learning (ML) legend Andrew Ng and Spotify insiders on what it really means to develop products in an AI/ML first world, how we invented the term “Algotorial” and how reinforcement learning (RL) applies to music. Features interviews with Andrew Ng, Oskar Stål, Ajay Kalia, Meg Tarquinio, and Tony Jebara. Transcript here  

This episode tells the story of how Spotify went into negative growth and nearly didn’t survive to it’s 5th birthday as the world around us suddenly changed…. You’ll learn how we had to reinvent our entire business model and find a new free tier that worked in a mobile first world.  You’ll hear from people like world-class technology investor and analyst Mary Meeker, as well as early Spotify emplo...

In this episode we tackle how Spotify went from being a popular free desktop app - but that nobody paid for - to being a mobile app that people actually paid for - even though users already had all their pirated music on their phones for free…  It includes interviews with: Kenneth Parks, Mattias Arrelid, Petra Hansson. Bonus - If you want to see what the magic trick actually looked like back in 20...

Well you guessed it, we are BACK! New name, podcast cover and so much more for you in store. Listen in on the new layouts coming to this podcast and the trends for online marketing in 2021 beyond. Get Access to the Sales Copy Killing Factors at danielleklemm.com And chat more with Danielle @thedanielleklemm

This is the story behind Spotify’s first product -- the desktop app. We explore how the first iteration of Spotify came to be, and identify the four biggest lessons learned through the process - lessons that still shape the company to this day, almost 15 years later. Hear the story from the source, featuring interviews with Spotify founder and CEO Daniel Ek, and former Spotify teammates Ludde Stri...

This is where the Spotify product story begins. In this episode, we dive into the world that set the stage for Spotify and the streaming music revolution. In the early 2000s, piracy was killing the music industry. Music had moved to digital, and there was no going back - but something had to be done. We hear from some of the key players from that time - including Lars Ulrich of Metallica, Sean Par...

Product lessons from Spotify's past and future, hosted by Chief R&D Officer Gustav Söderström.

This podcast is a journey, as is any project in life and business. It’s one I have been taking all of you with me for quite some time now, but lately, I have noticed that this journey is going through the same cycle over and over. After doing over 130+ episodes I realized how much I have been doing podcasts intending to please people that I forgot who I really am. This podcast is my true love but...

Tossing and turning in bed? Lying awake at night wondering why you're not getting the conversions  or sales that you're truly wanting? Here's why.   I have this client that's been with us for 30 days now and her ads are doing INCREDIBLY WELL! That is why in this week's episode, I am super thrilled to share some of the factors that make her say "Woohoo!" when looking at her ads. One of these factor...

What's your first impression about LinkedIn? That it’s only for job seekers or that it’s just too professional? Or who can really make money off of it outside of those gross spam DM's? I have heard a lot of misconceptions about LinkedIn and why people are hesitant to jump right into it. In this week’s episode, we are going to break the stigma around it with our guest speaker, Ruby Lee, a million-d...

6 days left in the month, are you overcomplicating your next 3 sales? Let's find out!   I know for me whenever I go into sales, that I can sometimes get in my own way and that means leading to so many other areas being dropped. In this week's episode, I talk about the 3 ways that the over-complication of sales can lead to a lack of sales.   The first one's the act of OVERTHINKING. Because when you...

In this week’s episode, I talk with Allison Cheatham, a life coach and a business strategist who shared her story from being a nurse to becoming a self-made CEO in only 9 months! And how she always knew she wanted more in life than her typical 9 to 5. In the episode you’ll hear: You’re possibly missing the belief in yourself to continue and go to the next level. You don’t have to work more to make...

In this week’s episode, I share the 3 main things that I see happening that most entrepreneurs are NOT doing or not WILLING to do that is causing them to lose evergreen sales and leads: You’re not willing to go deep on their current state and desire- i.e. what is it cost them You’re not willing to put Decision Points i.e. a funnel, timeline, breakdown, etc. You’re not willing to going into their p...

In this week’s episode, I talk with Psychic Business Coach and an intuitive healer Emily Aarons on how her journey from Brick and Mortar business owner to finally embracing her intuition’s nudge to allow her business to flourish and be a multiple 6-figure earner.   In the episode you’ll hear: How it is possible to pursue your passion while also making it as your main source of income. You don’t ha...

In this week’s episode, I share the offers I created to get VIP clients and the reasons why your strategies are not helping you hit your marketing goals. Diving deep on how you can set your mind to fully commit while crafting your offers focused on aligned strategy.   In the episode you’ll hear: Why you need an aligned and flexible strategy to hit your goals. Learn the importance of knowing your h...

In this week’s episode, we have on Rachael Kay Albers, who is a business comedian, branding and marketing expert, and podcast host of Awkward Marketing who helps entrepreneurs build unforgettable brands online.      In the episode you’ll hear: Rachael’s journey in finding her true voice to bring humor in marketing. Learn the tips to create engaging and exciting content for your brand. The best pra...

Are you wondering why your past launches didn't hit your sales goal?    In this week’s episode, I share the different launch strategies that actually work. Diving deep on how to grow your audience and craft the timeline to hit the goals for 2020 and beyond.     In the episode you’ll hear: Why determining your audience size is crucial to your launch strategy. How to compute your lead goals and hit...

In this week’s episode, we have on Melissa Lin, who is a business coach and podcast host of The Fierce Business Babe who helps driven women launch and scale multiple six-figure business.      In the episode you’ll hear: Melissa’s start as an engineer and how working 60+hours led her to business coaching. How to leverage your online business by shifting your content and sales strategy. Learn the sk...