EdTech Marketing Podcast

Enrollment is shrinking, competition is rising, and public school districts can no longer rely on geography alone to fill seats. In this episode, Mateo sits down with Matt Coats, Chief Evangelist at SchoolMint, to explore why K–12 leaders must adopt a true recruitment and sales mindset. They discuss enrollment friction, the data gaps districts face, why marketing the district brand is not enough,...

In this episode of the EdTech Marketing Podcast, host Mateo Elvira is joined by Jenna Catalon Songer, the president and co-founder of School Harbor Creative. Jenna shares insights into how her team devises tailored marketing strategies for educational institutions and edtech companies across the nation. As they discuss current challenges in the digital marketing space, Jenna provides her take on t...

In this episode, your host Mateo Elvira sits down with Scott Buell, a passionate advocate for drones in education and the founder of Drone Legends. Scott shares his journey from a hobbyist to a full-fledged entrepreneur in the drone space, emphasizing the transformative power drones have in engaging students and enhancing STEM education. We'll learn about the expansive universe of Drone Legend...

In today's episode, your host Mateo Elvira sits down with Vienna Mott, the inspiring founder of Poliquicks. Vienna shares her captivating journey from a young inventor to launching a groundbreaking app aimed at making politics accessible to everyone, from high schoolers to seasoned voters. They'll explore how Poliquicks can transform political education in schools, engage younger voters, a...

In this episode, we dive into the world of podcasting, community building, and startup strategies. Greg Wasserman shares his journey from a podcast enthusiast inspired by his favorite DJs to a media sales expert and a key player at CastMagic. We'll discuss the true power of podcasting beyond mere download numbers, focusing on building an ecosystem, creating meaningful connections, and leveragi...

In this power-packed episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Chris Miller, CEO of GetEduLead, a groundbreaking company aimed at revolutionizing the way education startups obtain and utilize sales leads. If you're an EdTech startup struggling to find accurate, up-to-date information on prospective clients, this episode is an absolute must-listen! Tune in as Chr...

In this episode, we dive deep into YouTube's immense potential for EdTech founders and how leveraging the platform can transform your marketing strategy. Finn breaks down the YouTube opportunity that many EdTech companies are missing out on, emphasizing the platform's role as the world's largest educational hub with over 2.7 billion active monthly users. We also compare and contrast th...

Welcome to another insightful episode of the EdTech Marketing Podcast hosted by Mateo Elvira. If you're an edtech organization navigating the ever-evolving landscape of digital marketing, you're in the right place. In today's episode, Mateo sits down with Lynette White, a district PR communications professional and author of "The Ed Branding Book." Together, they discuss the...

Join your host, Mateo Elvira, on this illuminating episode of the EdTech Marketing Podcast, where we dive deep into the world of education technology sales with seasoned expert Danielle Alcaraz, Senior Vice President of Sales at Cignition . Danielle brings years of experience and a wealth of knowledge from various high-level roles within the education sector. In this engaging dialogue, she shares...

In this engaging installment of the EdTech Marketing Podcast, host Mateo shares tips for professionals navigating the complexities of job seeking without a traditional degree. Together, they explore the power of LinkedIn as an indispensable tool for personal branding, networking, and job hunting in the tech world. This episode is a treasure trove of actionable insights for anyone seeking to harnes...

In this episode of the EdTech Marketing Podcast, our host, Mateo Elvira, is joined by special guests Jacob Kantor and Brett Roar, founders of Edlit, a consultancy focused on bridging the gap between edtech companies and educational institutions. They delve into the discussion of the broken procurement process in education and how edtech companies can effectively navigate the complexities of engagi...

In this episode, Mateo Elvira and guest Larry Ricca discuss the evolution of EdTech and the unique tutoring model offered by Intervene K-12. Larry shares insights into their approach, their current district partners, and valuable advice for K-12 administrators evaluating tutoring solutions in 2024. If you're interested in the latest trends in EdTech marketing and innovative approaches to stude...

In this episode of the EdTech Marketing Podcast, host Mateo Elvira interviews Stephanie Nislow, the CEO and founder of Ogstar Reading. Stephanie shares her journey from being a teacher to becoming a passionate advocate for helping struggling readers, particularly those with dyslexia, through the Orton Gillingham approach. They discuss the impact of Ogstar in various school districts and the positi...

In this episode of the Ed Tech Marketing podcast, host Mateo Elvira interviews Demetra Mallios, the founder and CEO of Puberty, a groundbreaking edtech startup focused on revolutionizing health education. Dimitra shares her inspiring journey from working at Adidas in Europe to identifying a critical gap in health education and founding Puberry. Discover the shocking state of sexual education in th...

In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Conni Francini, an EdTech expert with extensive experience in education and product development. Connie shares insights on developing successful EdTech products by focusing on the "why" behind the product rather than just the "what." Drawing from her background, Conni discusses the importance of underst...

In this episode, host Mateo Elvira sits down with Vishal Goenka, founder of 2Sigma School. Discover how Vishal's tech journey led him to make computer science accessible to high schoolers. Dive into the importance of early exposure to coding, bridging the education gap, and transforming students' perceptions. Tune in for insights into the innovative EdTech strategies empowering the develop...

Join host Mateo Elvira in this episode of the "EdTech Marketing" podcast as he sits down with Grant Hathaway, the CEO of STEM Forged. Discover the exciting world of eSports and game-centered learning, and how STEM Forged is revolutionizing education through innovative game design programs for schools.

In this episode, we have a special guest, Jacob Kantor, an industry expert with over 15 years of experience in the education sales space. Join us as we delve into Jacob's remarkable journey from professional sales in EdTech to his current role as a consultant, supporting startups and founders in the industry. Throughout this engaging conversation, Jacob shares his firsthand insights and expert...

In this episode of the EdTech Marketing Podcast, host Mateo Elvira sits down with Lindsay Semevolos, a senior project manager and video content specialist from Partner in Publishing. Lindsay shares her valuable insights on creating impactful video content for EdTech startups. From marketing promotional videos to how-to guides and testimonial videos, Lindsay walks us through the process of coordina...

In this episode of the EdTech Marketing Podcast, host Mateo Elvira welcomes Gabriela Lozano, an independent EdTech consultant with a passion for top-of-funnel sales and customer retention. Gabby shares her journey into the world of EdTech and discusses the importance of customer success beyond the initial sale. They delve into the challenges faced by early-stage EdTech companies and provide valuab...

This podcast features an interview with Kavitta Ghai, the founder of Nectir, a higher education tech platform for college students. The interviewer is interested in what inspired Kavita to create Nectir, which is essentially the "Slack for higher ed." Kavita explains how her frustration as a college student led to the creation of Nectar and how the platform helps students find their community on c...

In this episode, Mateo interviews Dustin Ramsdell, the creator and host of the Higher Ed Geek podcast, which focuses on higher education technology. Dustin shares his journey into podcasting, the evolution of his podcast, and tips for those just starting out. He emphasizes the importance of consistency and finding a sustainable posting schedule that works for you, while also being open to rebroadc...

In this episode of the EdTech Marketing Podcast, host Mateo Elvira interviewed Girija Ramapriya , an EdTech founder building solutions in the K-12 space. Girija discussed her journey leading up to starting her company, Brazen Learning, and the problem it is solving of creating a feedback loop for students to have a say in their learning. She also shared her advice for other educators interested in...

Had one of my good friends Dallas Roark on the podcast who is running growth for Gamify. Dallas has been in the growth marketing space as a young entrepreneur and has a ton of valuable insights for others looking to build a business on the side. Connect with Dallas: https://www.linkedin.com/in/dallasroark/

Edinno is an open learning community created to support and empower emerging edtech innovators.  Today I spoke with Andrew Molchany who started off as a teacher turned EdTech founder.  Hope you find value in today's episode Connect with Andrew: https://www.linkedin.com/in/andrewmolchany/