EDGE with Brandon White

Ben Congleton and his co-founders of OLark graduated from the famous Y Combinator program in Silicon Valley with the opportunity to raise millions from investors. They opted not to raise money and bootstrap their company.    Ten years later OLark is still kicking butt. Learn the windy road that led Ben to co-found OLark and how they've been able to grow the company into the top live chat soft...

Patrick McKeown is one of the foremost experts on how to breathe correctly. His book, The Oxygen Advantage, was a life changing read for me. He lays out several oxygen advantage exercises in this episode that you can use to improve your focus, concentration and even lose weight. This is a must listen to episode for all entrepreneurs.   EPISODE LINKS:   The Oxygen Advantage Book The Breathing Cure:...

We often look at Customer Service as a cost center, but I'd offer you that it can actually be a sales channel. And recently I had an amazing experience with Audimute that shows exactly how it's done. The whole experience led to me buying a $1,000 worth of their product. Listen in and hear how they do it and how you can copy their method to turn your customer service into a sales channel....

Dave Seymour was one of the stars from A&E's hit show Flipping Boston. But, did you know Dave started out as a Firefighter of all things? And now... He's taking all his real estate investing experience and bringing it to the commercial real estate world with a new venture capital fund. His story is crazy and goes to show that you can make things happen for yourself and become anythin...

Be careful what you say because you're listening. And a lot of the time we think we're giving ourselves a good pep talk, but we're really self sabotaging ourselves. Psychologists have studied self talk and compared results in different difficult tasks. While there are a lot of different things you can say to yourself to get yourself through, they found that changing just this one wo...

Use these five high percentage tips (HPT's) to increase your website sales. Easy enough that you can start implementing them today.   A few of these tips go against conventual wisdom, but I know they work because I use them on my business websites and they work.    Just because the crowd is doing it, doesn't make it right. Listen to this episode and increase your sales today. CONNECT WIT...

Joe Mahavuthivanij of Mythic Markets is a repeat entrepreneur with a great story of how he landed founding Mythic Markets that allows people to invest in the most unusual things.    Mythic Markets is an investing platform and community for pop culture fans. And get this, they're venture-backed and based in the San Francisco Bay Area. Their team actually met at Comic Con in San Diego and Calif...

How to Write a Business Plan Part 16    You did it! And now you have your business plan and are ready to roll. In this episode I give you 7 actionable high percentage tips (HPTs) on how to use your business plan and put it into action so you can launch and sky rocket your sales. EPISODE LINKS: This Business Plan series turned into a book. AND I made it easier to build your business plan in just 11...

Part 15 How to Write Your Business Plan   Your summary slide is the last slide in your business plan and highlights all your best parts. I explain exactly how to set it up. We've covered your elevator pitch, problem, solution, product, market size, business model, traction, competition, barriers to entry, financial, team, and funding slides for your business plan. Now we're summarizing y...

Part 14 How to Write Your Business Plan   Whether you're starting your business or growing it, you're going to need some source of funding for your company.  Brandon lays out funding sources and how to figure out how much money you need. And as importantly, where you're going to get the funding. Is it going to come from cash flow from the business, are you going to borrow it from th...

Part 13 How to Write Your Business Plan.    You need a team to make your business happen and in this episode I lay out how to set up your Team Slide for different audiences and an approach you should consider when building your business team 👍 We've covered your elevator pitch, problem, solution, product, market size, business model, traction, competition, barriers to entry and financial sli...

Part 12 of How to Write Your Business Plan. One of my favorite pieces of building a business plan because we get to see how much money we will make. A lot of entrepreneurs shy away from building their financials because they don't know what goes in them. I lay it all out for you in this episode. We've covered your elevator pitch, problem, solution, product, market size, business model, t...

Part 11 of How to Write Your Business Plan where we build your Barriers to Entry or Moat Slide. What barriers to entry have you created for your business? What moat do you have? What barriers are you going to create? Also... I talk about the one barrier entrepreneurs almost always count on as their main moat that can get you in trouble. We've covered your elevator pitch, problem, solution, pr...

Part 10 of How to Write Your Business Plan where we build your Competition Slide. Who is your competition? Different ways you can present and think about your competitors. And... The one thing you want to avoid doing. We've covered your elevator pitch, problem, solution, product, market size, business model, and traction slides. Now we analyze your competition. EPISODE LINKS: This Business Pl...

Part 9 of How to Write Your Business Plan where we build your Traction Slide. I give you some ideas of what traction means, and talk about ideas of what types of traction you should aim for to grow your sales. We've covered your elevator pitch, problem, solution, product, market size and business model slides. Now we figure out your business traction. EPISODE LINKS: This Business Plan series...

Part 8 of How to Write Your Business Plan where we scope out your Business Model. There are a few business models and hybrids you can use in your business to make money We've covered your elevator pitch, problem, solution, product, and market size slides. Now we figure out your business model. EPISODE LINKS: This Business Plan series turned into a book that Brandon White wrote. AND he made it...

Part 7 of How to Write Your Business Plan where I give you the method to figure out how big your market opportunity is for your business. This is where it starts to get exciting because we're talking about how many potential customers we have which will later tell us how much money we can make💲 You've given your elevator pitch, set up the problem your product addresses, given a solution...

Part 6 of How to Write Your Business Plan where I give you an easy to fill in the black formula to build your Product Slide. This is where it starts to get exciting because we're talking about our product and how it solves a problem for the customer🎉 You've given your elevator pitch, set up the problem your product addresses, given a solution, now you show where your product or service...

Part 5 of How to Write Your Business Plan where I give you an easy to fill in the black formula to build your Solution Slide in two shakes of a lambs tail. You've set things up, gave your elevator pitch, set up the problem your product addresses and now you lay down the solution.    I explain exactly how to do it in this episode.    Complete this slide and you're well on your way to buil...

Part 4 of How to Write Your Business Plan where I give you an easy to fill in the black formula to whip out your Problem Slide in no time. You want to make it crystal clear to the audience you're presenting to what problem you are solving for them.    You'll use this slide as a basis for your many things across your business, you're sales and marketing strategy, brand brief, PR etc....

Part 3 of How to Build Your Business Plan where I talk about the three common mistakes entrepreneurs make when giving their elevator pitch and how to avoid them. Getting your elevator pitch wrong can blow raising money from investors, cause you missing a sale or even miss hiring a great candidate for your company.    That's exactly why we're spending an extra day on how to build your ele...

Part 2 of How to Build Your Business Plan where I dive into a new, easy to use template I developed for myself to quickly develop elevator pitches for my companies. I'm sharing it with you.   Your elevator pitch is a short, persuasive speech you give to spark interest in your company, product or service. A good elevator pitch should last between 15 and 45 seconds; you guessed it, about the ti...

How to Write a Business Plan in quick and easy 13 Slides. I used this plan to start, grow and sell two companies. It's been used to raise money from angel investors and venture capitalists. Used in sales meetings, to recruit team members, Board members and... As importantly it's dynamic business plan and easy to update, so you can use it as a roadmap to grow your business. It's desi...

Kadin Zimmerman has build several successful online businesses that generate passive income for himself to supplement his day job income. And...all of them as side hustles. He's done it all from starting an eBay business in high school, to building a successful YouTube Channel, to most recently building a successful app. He lays out exactly how he did all if it. Take his blueprint and get you...

Learn how I get 70% open rates with my email marketing and how you can too. I outline 3 tips that I use regularly to get high open rates with my email marketing and have been working for me for twenty years. Best part... You can put into action with your email marketing after listening to increase your engagement and as importantly increase your sales! CONNECT WITH US Get Your Weekly EDGE Newslett...