Ecommerce: The Hammersley Brothers Ecommerce Podcast

Mark and Ian answer listeners' questions on Google Ads not scaling, Headless Shopify, AI Impacts in SEO and Google Ads, and more. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book...

This week, we posted a request for questions on our Facebook groups and answered them on our podcast. We cover Klaviyo flows, email marketing, and how July sales are going. Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/sched...

This week, Mark and Ian discuss what types of people to hire, what the process should be, and what kinds of tools to use to optimize your teams!   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of ou...

In this podcast, Mark and Ian dive into how to build the perfect team for your ecommerce business. When to hire, who to hire, and what tools to use to manage.   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Gra...

In this episode, Ian and Mark talk through their hunt for the ultimate benchmarking KPI for an ecommerce site. One that works regardless of market, cost of traffic, and margin. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-a...

In this podcast, we look at how the concept of an advertising budget can harm results. Why brands don’t scale even if they can and how to spot whether you are making this common mistake P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/s...

Join Ian Hammersley and Cameron Goldie, Head of E-Commerce at Grenade, as they chat about the smart choices and new ideas used to quickly grow the global online sales of Grenade's high protein, low carb snack bars. If you’re into business, or marketing, or just want to hear a success story, this talk has plenty of useful tips on growing an awesome consumer brand online. P.S. Whenever you’re ready....

In this podcast, Mark and Ian dive into optimising the performance of the ecommerce engine you already have. Learn how to maximise the profits from your existing IP and grow. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-a...

In this podcast, Mark and Ian dive into the cost ratios that are optimal for an ecommerce business. How the top ecommerce businesses structure their costs. How profitable you should be and lots of big reveals. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https:...

In this episode, Mark and Ian dive into ecommerce agencies. How should they report, is it them or is it you? What good agencies do and what bad ones often fail at. Probably the most insightful episode yet. Enjoy.   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth -...

In this podcast, Ian and Mark talk about which channel to use to scale your business. Facebook Ads, Google Ads, Pinterest and Tiktok. Which channel to use when and some good examples of how to get started.   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https:...

This week, Ian and Mark talk through some of the most exciting businesses that have been through our mentoring programs. How they found success, what models they used, and where the treasures in ecommerce are! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - http...

This week, Ian and Mark dive into the thinking process to use when the sales go flat. We look at how to dissect the data, work out a solution, and how to turn it around. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/  ...

We cut this discussion out of the main podcast because it was an interesting piece on international expansion. It's a model that you can use to expand overseas based around how the top paid media channels work. We thought it would be good to highlight this as a bonus episode. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a...

In this episode, Ian and Mark talk through the fundamentals of ecommerce that 99% of people miss.  They cover the true cost of these mistakes and the fascination of the new 'shiny thing'.     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys...

Ian interviews famous e-commerce expert Chloë Thomas about e-commerce trends and her predictions about where the industry is going. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://bo...

This week, Mark and Ian talk about how their system has changed recently to effectively scale high value products.  P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleyb...

In this podcast, we talk through a gifting ecommerce business, scaling to 20 Million profitably. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. J...

In this episode, Mark and Ian dive into a case study on women's clothing, home decor and building revenue to the 10 million milestone.     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book -...

This week, we talk through the dominoes of an ecommerce sale relating to a cosmetics business. Scaling to 10 million plus.   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book....

In this podcast, Ian and Mark run through a couple of case studies, showing how they used the dominos to help build ecommerce site revenue and businesses. Two examples in this podcast, one site to 20 million a year and the second to 70 million. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk ab...

This week, Ian and Mark cover the 6th and final domino of an ecommerce sale, 'The Reason To Buy Today'.  This covers offer architecture, scarcity and strategies on moving the 'almost buyer' to actual buyer.  Enjoy! P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth -...

In this podcast, we dive into the fifth domino of the ecommerce sale, adding trust and credibility.  Understand what you need to add to move forward and resonate with the buyer. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/schedul...

In this episode, Mark and Ian dive into the third domino of an ecommerce sale, the job to be done. How to uncover what the customer actually wants to see on the landing page that makes them move forward.   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business: 1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.h...

This week, Ian and Mark discuss the 2nd domino of an ecommerce sale, the navigation flow. Align your website with the way people shop and see your conversion rate climb.   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/...