Ecommerce: The Hammersley Brothers Ecommerce Podcast

Welcome back to the Hammersley Brothers eCommerce Podcast and our series on the different stages of ecommerce growth.   In this episode, we look at the 500K to 1 million stage.   This is the point where ecommerce founders often think they need more traffic, more products, more channels, more campaigns, and more complexity. But in reality, the next stage of growth usually comes from doing fewer thi...

This week on the Hammersley Brothers eCommerce Podcast, we continue our series on the stages of ecommerce growth.   After covering the 0 to 100K stage last week, this episode focuses on the next major step: growing from 100K to 500K per year.   This is where many ecommerce businesses start to feel like they have something real. But it is also the stage where founders often make the mistakes that s...

This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.   In this episode, we focus on the 0 to 100k revenue per year stage, the point where most eCommerce businesses begin, and where many get stuck.   We explain why the strategy that gets you from 0 to 100k is completely different from the strategy n...

Most eCommerce advice fails because it's aimed at the wrong stage of business growth. What works for a $10M brand can be completely irrelevant for a business doing $100K. In this episode, Mark and Ian break down the different stages of eCommerce growth and explain why knowing what to focus on next is one of the biggest advantages you can have as a founder. In this episode: • Why most founders focu...

This week on the Hammersley Brothers eCommerce Podcast, we reveal the real conversations happening inside fast-growing eCommerce brands.   After speaking with our coaches and reviewing dozens of businesses, we break down the common themes that keep appearing in companies scaling from 7 figures to 8 figures and beyond.   In this episode:    • Most eCommerce brands think they have a marketing proble...

This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting. Most founders think forecasting is just spreadsheets and guesswork. In reality, it’s one of the biggest drivers of growth, cashflow, profitability, and momentum. In this episode, we discuss: Why stock forecasting feels like gambling for...

This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands that break through from the ones that stay stuck. Inspired by a conversation with one of our Level 1 members, we unpack what it really feels like when you're at the beginning of your ecommerce journey, looking up at bigger brands a...

This week on the Hammersley Brothers eCommerce Podcast, we’re tackling a topic we haven’t covered before — but one that can have a massive impact on the growth of your business: Hiring the wrong person, team member, or agency. In eCommerce, the wrong hire doesn’t just cost you money. It can slow momentum, create bad energy in the business, pull you out of sync with the market, and in some cases, s...

This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads. It’s not always a traffic problem. It’s usually a revenue per visitor problem. Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth.   In this episode: What revenue per visitor actually means...

Buying an ecommerce business can look straightforward on the surface. The revenue looks good. The brand looks decent. The seller talks about “huge potential”. But this is where people get caught out. What matters is not what the business looks like from the outside. It’s what is really going on underneath. The numbers. The margins. The customer behaviour. The cash flow. The operational risks you i...

In our latest podcast episode, we unpack five distinct areas that ecommerce brands should focus on right now. Why now? Because market conditions are shifting quickly, demand is less predictable, and AI is changing both the cost and complexity of execution. Pre-developing weather-related campaigns Brands can no longer afford to wait and react. The businesses winning right now are planning weather-l...

Most ecommerce businesses are not worth investing in.   Not because they are bad businesses.   But because they are structurally broken.   In this episode, Mark and Ian break down what actually makes an ecommerce business investable and why only a small percentage truly stands out.   They cover: Why do only 1 in 10 ecommerce businesses have real scale potential? The difference between a lifestyle...

If your best products are out of stock, your ads are going to struggle. It does not matter how much product you have sitting in the warehouse. If the products that actually drive new customer sales are missing, performance gets hit hard. In this episode, Mark and Ian continue their 80:20 conversation and dive into one of the most overlooked parts of ecommerce growth: Stock. They break down: Why do...

Most ecommerce brands think that more products mean more sales.   Usually, it means more complexity, more stock problems, more cash tied up, and worse performance.   In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth:   A small number of products usually drive the vast majority of the revenue.   They break down:   Why 20 percent of your SKUs often drive 80 percent o...

This is Episode 5 in our series on why your ads are not scaling, and this one is about something most ecommerce owners do without even realising. They panic. One bad day. One bad week. ROAS dips. Sales wobble. And suddenly, they are changing budgets, fiddling with campaigns, second-guessing the platforms, and essentially resetting the machine before it has had a chance to work. In this episode, Ma...

Episode 4 of our 5-part series on why your ads aren’t scaling.   Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to convert most of the buyers   In this episode, we cover:    • What we...

Episode 3 of our 5-part series on why your ads aren’t scaling.   Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your reach and quietly pushes you into the same tired audience over and over again.   In this episode, we break down:   Why Google and Meta are the two gor...

Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working. Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance. In this episode, we break down: Why do we always start with landing pages, not a full site rebuild? The fastest way to find what’s actually broken is to use the top landing pages. Why produ...

This is part 1 of our 5-part series on the real reasons most ad accounts hit a ceiling. And no — it’s almost never because Meta or Google “doesn’t work anymore”.   In this episode, Mark and Ian break down: Why around 80% of “ad problems” have nothing to do with ads How your margin, AOV, and LTV quietly set the ceiling for Meta and Google What actually happened when we spent $190k and turned it int...

This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.   Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall.   Mark and Ian break down what really moves the needle once traffic is flowing: Why email isn’t “retention”, it’s the engine that lets you outbid competitors The three levers that determine revenue...

In today's podcast Ian and I set ourselves the task of using the Hammersley Brothers model to get to 10 million a year as fast as possible.  What we would do and why.  How to scale using the model, how we think about growth and how this applies to 2026. P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's...

AI this. GEO that. “New hacks.” “New secrets.” Most of it is noise. In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls. No hype. No crystal balls. Just patterns we’re already seeing. We cover:     •    Why AI won’t save you if you don’t already understand your numbers     •    How...

This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up. Was it the comeback year we thought it would be? Mark and Ian break down: Why 2025 was the first “normal” ecommerce year since Covid How disruptive, lean brands outpaced the big boys Why AI in ad creative went from novelty to essential tool The rise of skeleton te...

This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood. Reactivation should never be your growth strategy. It should be the icing, not the cake. But done properly? It’s free revenue sitting on your doorstep. In this episode, Mark and Ian reveal: The real purpose of a reactivation offer (and why it isn’t what you think) How to calcula...

This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying.   Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year.   In this episode, Mark and Ian reveal: The difference between a good seasonal o...