eCommerce Tech

Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins. Who’s on the mic Chloe Thomas (eCommerce Tech) — host Dan Bond (RevLifter) — intelligent offers and discounts Sandeep Shah (Web Trends Optimize) — CRO, testing, and personalization Jamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and Amazon Wh...

We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of...

If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices to be fair and profitable. So I want you to sit back and relax and let's go on a journey to The Future of Ecommerce.

Supply and Demand are the fundamental forces of all transactions, yet how well do merchants really understand their own price elasticity? This episode explores the power behind years of your store data, just sitting there, waiting to be turned into pricing insights with the magic of a one click install from a tool called PriceStack. I'm genuinely blown away by the tool and how it can create a...

From micro to macro, from celebrity endorsements of the past, to Tik Tok movements of the future, here's how we got here, and what's going to happen next for influencer marketing. Derric Haynie brings in two leading experts in the field: Neal Schaffer, author of The Age of Influence, and David Perry, CEO of the influencer marketing technology Carro / Vyrl. Glean insight into their outlook...

The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to kno...

"Get it now for three easy payments of $19.99." The first infomercial was for a commercial product of Vitamix blender, and was recorded in 1949 broadcast in 1950.  And from the infomercial, the concept of paying in installments was born, but does it still work today? Of course, it does.  And better than ever thanks to the technology and the increasing ease of use of Ecommerce in general. ...

Messenger marketing has evolved from its inception as a communication channel, to being open for businesses to message every single person that’s ever opted in, including anyone that has ever commented on a Facebook post, to a more closed platform, today, where you have limitations on the type, promotional vs non-promotional, and frequency, you can message your list. Here's a detailed look at...

In this episode, we take the highlights from a recent virtual event. We talk to Jay Hack, Donna Lopez, and Yarden Horwitz on computer vision, the gap and opportunity between beauty and other industries, when it comes to Ecommerce... We talk about identifying meaningful brand connection opportunities through analyzing social and user generated content... And we talk about how Google Trends data can...

Derric explores the changing landscape of email marketing, from where it is today, to how it might evolve into a Rich Content Format (RTF) platform fueled by Augmented Reality. His guests today include Jason Anderson from Andzen.co, Kasey Luck from luckandco.agency, and Rytis Lauris from Omnisend.com, who also happens to be the sponsor of today's episode.

This brief episode 0 gives you an idea on the show and what to expect over the coming episodes. Meet Derric Haynie, your host, and learn how you can join in the conversation or quietly follow along, your choice.