Ecommerce Society Podcast

Welcome to a bonus episode of the 6 figure product business podcast. In this episode we dive into what its like to create a cult like brand for your business, one that gets you more sales, a loyal following of superfan customers and so much more. I discuss the 3 key things that I think makes a cult like following. This episode is a total must   Join The Waitlist For Cultish Product Mastermind. A 3...

In this week’s episode, I explore how Apple and Chewy have successfully created mega customer loyalty and cult-like brands. Apple's relentless pursuit of innovation, simplicity, and design has transformed its products into cultural icons, inspiring an exclusive community of passionate followers. Meanwhile, Chewy's customer-centric approach, personalized experiences, and emphasis on building a pet-...

Listen as I take you behind the scenes of my new signature mastermind program- The Cultish Product! I dive deep into what it is, who its for and why you need to be inside! Hear all the behind the scenes details from round #1, what key changes we are making for round 2 and why you need this program. Join The Waitlist For Cultish Product Mastermind. A 3-month intimate mastermind program to help esta...

In this week’s episode of the 6 Figure Product Business Podcast we are talking with my very own podcast producer- Erin Tofani. She is the magical human that makes each episode sound better and probably deletes 10 additional swears per episode! In this special episode we are talking all about starting a podcast, how to get started, mistakes podcasters make and we talk about my journey from signing...

In this week’s episode of the 6 Figure Product Business Podcast, we dive deep into the power of product packaging and its ability to expand reach, create customer advocates, and attract wholesale stockists with Kelley Kempel, owner & founder of Hidden Path Creative. Kelley has over 20 years experience in retail, creating branding & packaging designs for  iconic brands like Food Network, Maxfli, Sl...

Welcome to this week's episode of the "6 Figure Product Business Podcast." In today's episode, we're diving into the incredible ways that ChatGPT can enhance your business. Get ready to unlock the full potential of AI-powered language models. I'm thrilled to share with you the 9 simple ways ChatGPT can revolutionize your e-commerce operations. If you want to save time & money and skyrocket your pr...

Welcome to this week's episode of the "6 Figure Product Business Podcast." In this solo episode, I dive deep into the behind-the-scenes struggles and challenges I’ve faced while writing my first business book, "Customer Obsession." I’ve poured my heart & soul into this book and I cannot wait to get it out in the world this September, but I want to share all the things that were super challenging....

In this episode of "The 6 Figure Product Business Podcast", I’m speaking with Liz Williams, the owner of High Tail Hikes, a handmade product business and professional dog walking company based in Oakland, California. Liz specializes in creating waterproof leashes, collars, and other dog walking accessories, as well as curating enrichment items and other goods for dogs. She is also an advocate for...

Feeling stuck or not loving your ecommerce business? Do these 6 things to fall back in love with your business. You’ll also hear what crazy trip I planned for myself using my business to fund it and why WORK WITH ME  Join E-Commerce Society Coaching, Community & Educational Membership For Female Product-Based & E-commerce Business Owners $47/month   Join Waitlist For Cultish Product A 3-month inti...

Etsy is a total powerhouse that makes it super easy & accessible to sell your products to their 80,000 customers. Etsy is an essential sales channel for many makers & product-based businesses, yet so many are not utilizing it correctly or up to par. On this week’s episode we have Monica Little chatting all things Etsy, Etsy algorithm, mindset and the power of investing in your business.  Some of t...

When life isn’t giving you lemons, what do you do? In this week’s episode of the 6 Figure Product Business Podcast we are having a chat with Jamie Trayor, founder of party box brand Confete Party Box. When covid hit, Jamie had to pivot her business and create new revenue streams. In this episode we dive into the messy & unknown phases that we all experience and Jamie shares what worked for her dur...

I see a lot of bad emails out there that just look like a hot mess. In this week’s episode we are talking about the anatomy of a high converting email so when you do send emails to your list, you have a better chance of getting a sale   Email Marketing can be your best friend when it comes to promoting your eCommerce business. But to make it happen, you need to make sure you’re doing it right — an...

Have you ever thought about writing a children's book or a book for teens? You’re in luck because we have two special guests on this week’s episode of the 6 figure product business podcast. Victoria Coe and Cheryl Lawton Malone are the founders of Write On Productions and the co-authors of the new book, Writing Kidlit 101: A Self-Guided Course. They are both acclaimed children's authors, writing t...

Welcome to Episode 170 of the 6 Figure Product Business Podcast! In this episode, we are thrilled to announce the launch of our brand new email marketing membership, EMAIL MARKETING SOCIETY. We understand that writing effective emails can be a daunting task for many ecommerce businesses, but with our membership, we make it quick and easy for you to send out weekly emails to your audience. By joini...

Did you know that crafting a killer brand voice is crucial for ecommerce and product businesses? Your brand voice can help differentiate yourself from competitors, build customer trust and loyalty, and ultimately drive sales. By understanding the importance of brand voice, defining your brand personality and tone, creating content that aligns with your brand voice, and putting your brand voice int...

In this bonus episode of the 6 Figure Product Business Podcast I am answering all your burning email marketing questions. From segmenting your audience to avoiding spam to how many emails to send to your list each week and so much more- I got your most popular email marketing questions answered.    Lets turn email into your #1 sales channel for your ecommerce business in 2023. Join me for a free w...

Creating a customer-centric brand is something that every single product based business needs to integrate like yesterday! It’s something I personally did to grow my own product based business and our guest, Angie Lee is doing the same to grow her 8 figure wellness brand, My Soul CBD. From selling out live events with thousands of women to growing a podcast to millions of downloads & building Soul...

  Welcome to this bonus episode 166 of the 6 Figure Product Business Podcast! Lets turn email into your #1 sales channel for your ecommerce business in 2023. Join me for a free workshop style training taking place April 10th, 10am, PT. We will be covering the 5 key techniques you need to make email your #1 sales channel in 2023…. Even if you have a tiny email list because you cannot sustain your b...

To trademark or not to trademark is a hugely important thing to consider when you are starting or growing your business. It can provide a level of protection and credibility that is unmatched. In fact, because I never trademarked my logo or brand with my product based business The Dapper Dog Box, it alllmoooost cost my sale of my company (I share more in this episode as I chat with Jim Hart. James...

 In a world of quick fixes, perfect filters and feeds, and overnight successes- let's normalize sucking. As early stage entrepreneurs, we likely suck at a lot of things- and thats OK.  This episode was inspired as I took a walk down memory lane and looked at my early blog posts from 4 years ago. Initially I cringed at them and almost insulted myself but then I realized, it's a right of passage to...

Email marketing is one of the most essential customer acquisition channels you can implement in your ecommerce business, but also one that you have 100% control over, unlike instagram, FB or tiktok. I get asked constantly about email marketing and what you need to be sending to your email list! In this episode we dive into 5 different email marketing campaigns that you can use in your business.  I...

Welcome to episode 162 of the 6 Figure Product Business Podcast- a bonus episode. Do the smallest things in your house and life just annoying the shit out of you? Recently I took a challenge from the book, Declutter Like A Mother by Allie Casazza and I swear it changed my existence overnight. OK thats a bit dramatic but it forced me to look at the clutter in my home and figure out how to get rid o...

From pivoting one brand to the next, to creating a meca-movement within the children’s wellness space to sending products to influencers and so much more! In this week’s episode of the 6 figure product business podcast we dive deep into entrepreneurship with Courtney Stewart, CEO & Founder of The Good Kiind. The Good Kiind is an incredible eco-friendly, stainless steel & leak proof lunchbox for ki...

The Rise of SMS Marketing in Ecommerce! While email newsletters and Instagram ads can be great for engaging with your target audience, SMS marketing is an excellent channel to communicate directly and fast with your brand's biggest, most loyal fans. Why are ecommerce marketers embracing SMS marketing? Ecommerce marketers are embracing SMS marketing because engagement rates are high, because consum...

Have you ever thought about starting a new business and got cold feet, hesitated because you didn’t know what next steps to take and essentially never got started on that business idea? Our guest today Leanne Baum is a serial entrepreneur and is a queen of coming up with new business ideas and taking major fast action to get them off the ground FAST!  In this week’s episode of the 6 figure product...