eCommerce MasterPlan

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses. In this episode, we discuss: The motivation behind Flare Current strategies for overstock problems The case of preorders The benefits of Flare Alps & Meters case study [00:59] Merchandising, overstocks, and surprising customer behavior. [04:00] Buil...

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year. Listen to discover: Danny’s eCommerce journey to consistent 30% annual growth Valka Yoga’s international tea...

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening. Always insightful, in this episode we discuss: The main decision to move from Mage...

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis. In this episode we discuss: How to effectively promote and mark down stock that is not selling Why is...

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry. In this episode we discuss: How can a business effectively balance B2B and D2C operations? Portraying sustainability positively Successfu...

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years. A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, o...

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.  Founded in 2017 they are selling via their Shopify store and wholesale. They have rescued 238,000 yards of fabric and 8,100 square feet of leather. In this...

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store. In this episode we discuss: How does Dedicate...

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots. In this episode...

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year. In this episode we discuss: Building a custom website and operating within healthcare regulations The significance...

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales. In this episode we discuss: Incorporating political and social issues into the brand Have a strong presence on special occasions or holidays The impact o...

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group. In this episode we discuss: How do you determine your top customers? How does Frank and Oak communicate thei...

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.  In this episode we discuss: Peer-to-peer models with returns and secondhand products in the fashion industry How can you create a personalised shopping experience AND be sustainable? What are the be...

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire. In this episode we discuss: How does the concept of "Moneyball" apply to recruitment? How can smaller, lesser-known brands...

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online. In this episode we discuss:...

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book: ‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’. In this episode we'll be diving into some of the key takeaways from his new book: What does ‘E-Commerce Growth...

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range. In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketin...

Welcome to one of our famous expert mash-up episodes! We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape.  I asked each of them to answer this question: "What is your favourite way that AI is helping eCommerce brands right now?" We'll explore how you can incorporate generative AI into yo...

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year.  Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversit...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Lucie Harrild from comhla episode 449. In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla. LISTEN TO THE FULL EPISODE HERE https://ecmp.info/449 This podcast uses the following third-party services for analysis: Spotify Ad Analyt...

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept.  The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying an...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Laura Harnett from Seep episode 448. In this clip, Laura explains how Seep are building their community via these 3 Steps Great customer service Influencer engagement Education LISTEN TO THE FULL EPISODE HERE https://ecmp.info/448 This podcast uses the following third-party services for...

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels.  We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their bus...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Alessandro Di Trapani from Grub Club episode 447. In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account.  LISTEN TO THE FULL EPISODE HERE https://ecmp.info/447 This podcast uses the following third-party services for analysis:...

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building.  He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription busines...