eCommerce MasterPlan

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book: ‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’. In this episode we'll be diving into some of the key takeaways from his new book: What does ‘E-Commerce Growth...

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range. In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketin...

Welcome to one of our famous expert mash-up episodes! We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape.  I asked each of them to answer this question: "What is your favourite way that AI is helping eCommerce brands right now?" We'll explore how you can incorporate generative AI into yo...

Roel Schatorjé, Founder of MOYU, is a company that sells unique products, specifically erasable stone paper notebooks, designed to reduce single-use paper and reforest the planet. Despite initial scepticism, the business has experienced fast growth, reaching over €1,000,000 in sales by its second year.  Roel discusses how the company has grown, its expansion across Europe, its focus on biodiversit...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Lucie Harrild from comhla episode 449. In this clip, Lucie unpacks how and why educating her customers is a core part of the growth plan for comhla. LISTEN TO THE FULL EPISODE HERE https://ecmp.info/449 This podcast uses the following third-party services for analysis: Spotify Ad Analyt...

Lucie Harrild is the founder of comhla, a one-stop shop for sustainable fashion built on Shopify. Lucie shares the initial challenges of pitching her idea without a visual representation and how she decided to create a website early on to showcase her concept.  The focus of Lucie's business is on demonstrating behaviour changes in sustainable fashion such as repairing, upcycling, and buying an...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Laura Harnett from Seep episode 448. In this clip, Laura explains how Seep are building their community via these 3 Steps Great customer service Influencer engagement Education LISTEN TO THE FULL EPISODE HERE https://ecmp.info/448 This podcast uses the following third-party services for...

Laura Harnett is the founder of Seep, a certified B Corp selling eco house cleaning tools. She shares her journey into eCommerce, discussing how Seep generates a million pounds a year in sales through their Shopify store and wholesale channels.  We explore why you should use podcasts and articles in marketing emails, offer free gifts to incentivise customers, the sustainability aspect of their bus...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Alessandro Di Trapani from Grub Club episode 447. In this clip, Alessandro shares his two key tips for any eCommerce brand who wants to win a big wholesale account.  LISTEN TO THE FULL EPISODE HERE https://ecmp.info/447 This podcast uses the following third-party services for analysis:...

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building.  He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription busines...

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes.  This time it's Laura Crawford from Mama Bamboo, episode 446. In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing.  LISTEN TO THE FULL EPISODE HERE https://ecmp.info/446 Enjoy! Chloe This podcast uses the following third-party ser...

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand. Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint.  She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth.   In this epi...

In this episode we find out how a sustainable denim brand is fighting against fast fashion. We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people.  We cover some big topics in the eCommerce world! The company is currently raising capital to build their own facility and achieve their goal of making...

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years. Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club...

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change. In this episode...

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more. EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21...

Host of the ‘Inventory Genius’ podcast, and the author of the brand new, bestselling book ‘ Inventory Genius: Use your inventory to create more profit and keep more cash ’ – Ciara Stockeland is a true expert when it comes to profit strategy. She was also one of our guests during our recent eCommerce Explored: The Overstock Problem event, so it’s great to have her back for another conversation.  In...

Saxon Wright is Chairman and co-founder of two B Corps: Pablo & Rusty’s Coffee Roasters – supplying mainly wholesale, but also DTC and subscription via their Shopify store. AND Huskee - creators, designers, sellers of beautiful and practical products made from waste. We explore the upsides and downsides of running two stores.  In this episode we discuss: Customer education around sustainabilit...

Helen Round, a passionate sustainable textile designer and print maker, joins the show to discuss her journey in building her business from a small studio to a team of 9, selling her products online, via her shop & via wholesale. Helen shares her approach to sustainability and how it informs her designs, as well as her experiences in navigating the challenges of running a successful eCommerce...

Our guest is Allan Marshall, the CEO at Upexi – a creator, acquirer, and scaler of DTC and Amazon brands. Including Vitametica, Qubes vitamin gummies and Tytan Tiles. Allan invested in and took control of Upexi in March 2019. They generated $44m in the year to June 2022 and are on track for over $100m in calendar year 2023. In this episode we discuss: Seizing opportunities outside of the D2C space...

Mark Tremlett is the founder and director of organic bed and mattress brand Naturalmat. Founded in 1999, they now generate over £6 million a year via their Shopify store and other channels. And they have recently gained their B Corp certification! In this episode we discuss: The alignment of sustainability and customer expectations  How demographics have changed within the past decade Exploring pr...

Freddie Chatt is the founder of Village Cricket Co, a WooCommerce site launched in 2020 to sell affordable Cricket gear. Their primary growth engine over the last 3 years has been SEO and content marketing and that’s got them on track to pass £100k in sales this year. In this episode we discuss: Communicating directly with your customers Where to find effective keyboards to improve SEO How to arra...

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode we discuss: The benefits of the circular economy   Transitioning to sustainable packa...

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product. In this episode we discuss: Starting eCommerce from scratch  Marketing luxury items  Full t...

Laura Davies is the Founder of The Kid Collective, a UK-based toy and sustainable parenting online store built on BluePark. Founded in 2008 they now process 2,000 to 4,000 orders a month. In this episode we discuss: How their sustainability journey began in 2008 Lessons learnt going through 3 re-brands The key challenges of being a reseller versus own-brand Why great customer service leads to cust...