eCommerce MasterPlan

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: Their strategy for selling refurbished goods How SE...

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Freddie’s eCommerce journey About CosyPanda main product What Freddie thinks about doing wholesale, trade...

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Barney Waugh, TikTok Ben Muir, Unsociable - ads expert Manisha Taparia, Shipbob - ops expert Thiago...

James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion. Hit PLAY to hear: James’ eCommerce journey The Importance of Understanding the Customer’s Persona in Buying Tips for Successful Buying In Brands and Products...

Every January, we come up with an episode that serves as your comprehensive guide to achieving success. This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are: Emily Long from Genie Goals, Rosie Bailey from Nibble, Kathleen Sullivan Garman from SullyGarman & Associates, Peter Beckman from Treyd, Anita Kulkarni from SHOPLINE, Dave Smallwood from Su...

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024... Hit PLAY to hear: What events you should attend How to maximise these events Must-attend eCommerce events in the UK Must-attend eCommerce events in the US Tips for attending virtual events Taking a sustainable approach to events and conferences Key t...

Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur. Hit PLAY to hear: Haydn’s eCommerce journey Why defining the goals is the first step The importance of data in identifying opportuni...

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Arin’s journey into eCommerce How Naturepedic found success with affiliate and influencer marketing Their st...

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers. Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year. Hit PLAY to hear: Michele’s accidental eCommerce journey from Etsy to Shopify...

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items. Founded in 2010, they now have over 25 million users who have purchased over 100 million items. Listen to discover: Bartosz’s eCommerce journey What a product eCommerce business can learn from a digital eCommerce business How G2A became t...

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses. In this episode, we discuss: The motivation behind Flare Current strategies for overstock problems The case of preorders The benefits of Flare Alps & Meters case study [00:59] Merchandising, overstocks, and surprising customer behavior. [04:00] Buil...

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year. Listen to discover: Danny’s eCommerce journey to consistent 30% annual growth Valka Yoga’s international tea...

Ian Leslie is the CMO at US homewares brand Industry West. It all started with Industry West in 2010… now they have a Shopify store and B2B sales reps, with sales of over $20m a year. He's back on the show AGAIN to share his latest insights on the eCommerce market with host Chloe Thomas and all of you listening. Always insightful, in this episode we discuss: The main decision to move from Mage...

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis. In this episode we discuss: How to effectively promote and mark down stock that is not selling Why is...

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry. In this episode we discuss: How can a business effectively balance B2B and D2C operations? Portraying sustainability positively Successfu...

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years. A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, o...

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion.  Founded in 2017 they are selling via their Shopify store and wholesale. They have rescued 238,000 yards of fabric and 8,100 square feet of leather. In this...

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store. In this episode we discuss: How does Dedicate...

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots. In this episode...

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year. In this episode we discuss: Building a custom website and operating within healthcare regulations The significance...

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales. In this episode we discuss: Incorporating political and social issues into the brand Have a strong presence on special occasions or holidays The impact o...

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group. In this episode we discuss: How do you determine your top customers? How does Frank and Oak communicate thei...

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far.  In this episode we discuss: Peer-to-peer models with returns and secondhand products in the fashion industry How can you create a personalised shopping experience AND be sustainable? What are the be...

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire. In this episode we discuss: How does the concept of "Moneyball" apply to recruitment? How can smaller, lesser-known brands...

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online. In this episode we discuss:...