Chloë Thomas

eCommerce MasterPlan

Business EN ↓ 649 episodes

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also...

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Author

Chloë Thomas

Category

Business

Podcast website

redcircle.com

Latest episode

Oct 26, 2026

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Episodes

Christmas 2015 Tips with eSeller: 2: Why your Delivery Strategy Matters this Christmas 04.11.2015

The second in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what a Delivery Strategy is, why it's important this year, how to use it to increase repeat purchases. This podcast uses the following third-party services for a...

Lick my Dip's Dave Rotheroe on launching 2 subscription businesses in 6 months 02.11.2015

Dave Rotheroe has been in eCommerce for under a year, but already has two successful business launches under his belt. Lick My Dip and Cheese Posties. Both are subscription businesses. In the podcast he discusses how he used Kickstarter campaigns and Thunderclaps to build a community before the businesses launched, and how he runs both businesses single handedly. This podcast uses the following th...

Christmas 2015 Tips with eSeller: 1: Should you partake in Black Friday? 28.10.2015

The first in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what Black Friday is, should you join in, and the different options for joining in. This podcast uses the following third-party services for analysis: Spotify Ad Anal...

Takeaways from eDelivery Conference, TeCOMM, and DCA for the Smaller Retailer 26.10.2015

Our host Chloe Thomas attended 3 more eCommerce conferences in the last 2 weeks, and now brings you her pick of the tips and lessons shared. Including updates from London's Direct Commerce Association event, eDelivery Conference, and Romania's TeCOMM Power to the Customers This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/l...

Takeaways from the Internet Retailing Conference 2015 for the Smaller Retailer 19.10.2015

Our host Chloe Thomas attended Internet Retailing last week, and now brings you her pick of the tips and lessons shared there. Get the latest advice from eCommerce businesses such as Marks and Spencer, Very, Littlewoods, Fortnum and Mason, Petspyjamas, Jigsaw and more This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analy...

Maxwell Scott Bags' William Forshaw discusses international, and the power of a luxury brand 12.10.2015

William Forshaw is the founder of Maxwell Scott Bags – a luxury English brand that is an online only retailer, with a wholesale arm. Their turnover is just over £1 million, about 500 customers per month – but much higher at Christmas. They were founded in 2002 and re-imagined in 2013 to focus on becoming the most loved British Bag company in the world. Everything is focused on craftsmanship, atten...

MyArtGallery.ie's Kritika Ashok talks rebrands, switching from B2B to B2C 05.10.2015

Kritika Ashok is our first Irish guest. She runs Ireland’s MyArtGallery.ie with the simple goal to offer the customer “the art you love at a price that suits you”. Selling a mixture of original pieces, copies of famous works, and paintings from the customer’s favourite photos. They’ve been going since 2012 and since last year’s rebrand have delivered over 1,000 paintings. This podcast uses the fol...

Wet Shave Club's Rohan Gilkes talks subscriptions, social media turningover $350,000 in year 1 28.09.2015

Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods and use of social media. This podcast uses the following third-...

Miso Tasty's Bonnie Chung chats about getting to 1,000 regular customers in under 2 years 21.09.2015

Bonnie Chung runs the Shopify site Miso Tasty alongside thriving wholesale distribution. After 3 years researching the best Miso Soup she's now on a mission to bring Miso to the masses. Listen to hear how she's doing just that. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download...

HoneyTree Bespoke's Sebastian Galbraith-Helps discusses personalised stationery business 14.09.2015

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges...

Blacker Yarn's Sue Blacker on celebrating your values and sold out limited editions 07.09.2015

Sue Blacker runs the Online Only eCommerce business Blacker Yarns, which is the retail side of her yarn spinning mill The Natural Fibre Company. Sue balances production, wholesale and retail to grow her business to over £500,000 Turnover. This is a business which embraces its niche customer base by understanding their needs, holding true to it's own values, and celebrating the provenance of ev...

How to find the right Magento Developer with Plums Lingerie's Katherine Salt 31.08.2015

Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by concentrating on customer service and communication. She also discusses moving onto website number 2, and how to find the right Magento developer. This pod...

Electric Tobacconist's Pascal Culverhouse on SEO, retailing and getting to 7-figures in 2 years 24.08.2015

Pascal Culverhouse launched Electric Tobacconist in 2013, now well into the second full year Pascal & his team are on track for a 7-figure turnover this year. The Electric Tobacconist is an Online Only eCommerce business, and the UK’s number one e-tobacconist. Selling a wide range of e-cigarattes and supplies. They are all about fast-growth, in the first 6 months taking 800 orders and 10x ing...

Beads Direct's John Leach using social media to be Europe's no1 jewellery making retailer 17.08.2015

John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providing over 1,000 free tutorials to its loyal customer base. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy...

Home Leisure Direct's Andy Beresford on Amazon Product Ads and the power of a cool product 10.08.2015

Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. That’s right – they sell Pool tables, arcade machines, air hockey tables – even neon signs – everything you need to kit out the perfect games room. Home Leisure Direct is a Boutique Bricks and Clicks eCo...

The Pyjama Store's James Riggs discusses website migration, outsourcing, and brand 03.08.2015

James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, quality, design and sumptuous fabrics. The Pyjama Store was launched in 2010 selling purely men’s pyjamas, and 18 months later (due to customer demand) moved into ladies pyjamas. With the recent addition of...

Guthy Renker’s Phil Haslam on the power of TV Advertising 27.07.2015

Phil Haslam is the Managing Director Europe at Guthy-Renker, that puts him in charge of what Guthy-Renker do in the UK, Ireland, Germany, Scandinavia and beyond. Which includes 7 different skincare brands each with their own distinct Online Only eCommerce Business, including Pro Active (the biggest acne brand in the USA), and Sheer Cover among others. You’ve probably seen the TV ads! This podcast...

Mannequin Madness’s Judi Townsend on turning a B2B eCommerce business into a retail business 20.07.2015

Here is our first American guest! Judi Townsend started Mannequin Madness in 2001 and has built it into an award-winning family business specializing in everything related to mannequins. Selling the most extensive range of mannequins available online, as well as renting, recycling and repairing. Definitely at the niche end of the Product Range Scale! Mannequin Madness is an Online Only eCommerce b...

Lifestyle Labs' Valerian Voegele redefining the vitamins sector customer service 13.07.2015

Valerian Voegele is an ex Tesco entrepreneur currently working on an eCommerce start up. That start up recently celebrated its first 6 months of trading. Lifestyle Labs was born out of the desire to offer customers in the UK alternative health industry a truly amazing shopping experience. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify....

Prezzybox's Zak Edwards on how to grow in a highly competitive category 06.07.2015

Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solution. Zak has been running the business for the last 15 years (since founding it in THE YEAR 2000). Gifts is one of the most competitive merchandise categories in the UK – so I’m looking forward to hea...

ECCO's Hilary Fletcher on how to grow and sell a Bricks and Clicks business 29.06.2015

Hilary Fletcher (until VERY recently) was Co-Owner of ECCO Shoes Oxford. ECCO Oxford has been a Bricks and Clicks eCommerce business selling the ECCO shoes range since 2002. Originally selling from one store in Oxford, and online via their own website, having dabbled in Amazon and eBay. Hilary and her business partner and husband, Harry, have recently sold ECCO Oxford to the overall ECCO partner c...

Muck Munchers' Martin Harvey on how to grow fast in year one 23.06.2015

Martin Harvey is an eCommerce stalwart (launched his first eCommerce site in 2000). A highly respected and experienced managing director and marketing director within the B2C direct marketing sector, with a proven record for defining and delivering successful, high-return direct marketing business plans in both European and UK businesses, including start-ups, turn-rounds and acquisitions. With out...

Sugru's Linda Muck on the importance of analytics and driving traffic to an online only eCommerce business 12.06.2015

Linda Muck is the eCommerce Manager at Sugru looking after the marketing and website for the Sugru eCommerce business. Sugru is an Online Only eCommerce business with a thriving wholesale arm which sells all over the world. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook.....

Allergy Best Buy's Andrew Wilson on buying an online only eCommerce business and content marketing 11.06.2015

Andrew Wilson is a Mail Order Marketing genius (in fact his was the first eCommerce training workshop I ever attended, way back in the early 2000s), who works with many eCommerce businesses around the UK. But Andrew is chatting with us today because he has recently stepped back into the shoes of the eCommerce business owner having purchased AllergyBestBuys.co.uk, a Mail Order eCommerce Business pr...

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