eCommerce MasterPlan

Nathan Rothstein is one of the founders of Project Repat. It’s an American business which turns your favourite old t-shirts into quilts. You might be thinking oh, ok, so they have to convince someone to trust them with their favourite tshirt interesting. And yes it is, and we’ll chat about that later, but what makes it even more interesting is that they’ve served over 55,000 customers and in 2015...

Benny Hsu wears a number of different hats he’s a blogger, and iOS app developer, and podcast host too. I met Benny when I was in the states in November, we got chatting and he’s involved in a very different sort of eCommerce. Selling TShirts via platforms like Teespring, in the first 5 months he earned $100,000 in profit. No stock, no pick/pack/despatch, no customer service to worry about. That’s...

Adam Purser is the Managing Director at Classic Sailing who sell holidays on traditional sailing vessels all over the world. The business has been going for 20 years and has adapted really well to take advantage of the content possibilities of online selling. They’ve now reached the point where they are sending over 1,000 people to sea each year. Recently Adam achieved over 100,000 views of a not-...

Podcasting is a great way to attract customers to your business, and begin that trust-building conversation with them. Last year on the podcast Tom Schwab of Goodbye Crutches named being a podcast guest as his “number one traffic generation tip”. So in this episode I’m interviewing podcasting expert Colin Gray of The Podcast Host. I’m a frequent listener to Colin’s podcast, and if it wasn’t for hi...

Dominic Irons is the co-owner of Bureau Direct a multi-award-winning mail order stationery retailer. Dominic has grown his low AOV business up to 3,500 orders per month at peak using a range of methods including a focus on design, great products, and great customer communication. In this podcast we talk the challenges of outsourcing, the power of email marketing when it's done right, and how t...

In this podcast we’re going to talk about how to maximise the number of unknown potential customers we can turn into known potential customers – ie how to get more people to sign up to your emails. That’s the aim of everything we’ve covered in this bonus series. So In this podcast I’m going to take you through: 1. The Basic Email Sign Up Must Dos 2. Using clever tech to get more email sign ups 3....

Mark Lippmann is the Managing Partner and Co-Founder at Deborah Lippmann. Deborah Lippmann, the eCommerce business, sells a makeup range focused on nails designed by Deborah Lippmann herself – one of the most sought-after manicurists in the world. Mark is in charge of the eCommerce side of the business (amongst more) and has grown it to a multi-million $ company with distribution in over 20 countr...

In this podcast I’m going to take you through: 1. What sort of ‘content’ we’re talking about 2. Why it’s important to create content to build the conversation with unknown potential customers 3. The content formats you could use 4. Where you should be putting that content 5. What to write about 6. Where to start ... I’m coming at everything in this 3-part series with the aim of helping you, someon...

Jonny Lomax is eCommerce and Marketing Manager at William May Jewellers. William May has been involved in the British jewellery industry for 190 years(!), they sell vintage jewellery specialising in luxury watches, and diamond engagement rings. The website has been live for 18 months and in the first year they turned over £220,000, including a doubling of Nov/Dec business. This podcast uses the fo...

In this podcast I’m going to take you through: 1. Why attraction is important, and what it means 2. The importance of building trust in your conversations (what I mean by conversations!) 3. The three categories of marketing might want to consider – including egs: 3a. Shining a light on your business 3b. Targeting people who fit your customer demographic 3c. Making sure they find you when they’re l...

Our host Chloe Thomas attended The Delivery Conference powered by MetaPack last week, and now brings you her pick of the tips and lessons shared there. Specially distilled for the smaller eCommerce retailer. Get the latest advice from the top eCommerce businesses and the big couriers - and it's not just about delivery, there's a LOT in here about customers too. This podcast uses the follow...

Our first interview from the Netherlands! Gerjo van den Berg runs Shop America an online only eCommerce store supplying American products (from sweets to salad dressing) to customers in the Netherlands & beyond. He started the business back in 2011 and now turns over EURO300,000 with 500-600 orders per month, so it’s a low AOV (average order value) business model. Lots of great tips and advice...

Ian Smith has recently partnered with the wholesale butchers Taste Tradition - to bring their outstanding products to the consumer. using a "get it wrong quickly" approach he's made the most of Christmas to launch, test ideas, and hone his long term strategy, all whilst growing orders on his Woocommerce platform. Packed with great advice for anyone considering starting in eCommerce. Th...

The Expert View you've been waiting for - just what is going to be the key to eCommerce success in 2016? Our experts do not dissappoint! Listen to this podcast to make sure you're set up for great success in 2016. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook......

Each of our eCommerce experts makes the case for a marketing method they believe more of us should be using in 2016. There's a big range of topics here - with some great marketing ideas for all of us, whatever our business type, size, or product. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-polic...

Our group of eCommerce experts outline what they each believe was the most interesting thing in eCommerce in 2015 - what do you think? do you agree? or not? either way these will spark some ideas of how to grow in 2016. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... ht...

Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at how content marketing and social media can be used to drive sales. This episode is a mix of stories, case studies, and tips - it's sure to give you at least a couple of great ideas for your 2016 plans. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://...

Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at ways to acquire new customers, how increase repeat purchase rates, and the part customer service plays in driving sales. This episode is a mix of stories, case studies, and tips - it's sure to give you a couple of great ideas for your 2016 plans. This podcast uses the following third-party services...

Tom Schwab is a master of content marketing. He's used it to switch his eCommerce business from 3,000 paid visitors to 70,000 organic visitors per month. Listen to the podcast to find out how he uses personas to maximise the impact of his content; his post-purchase nurture campaigns; why you have to keep testing to keep growing; and why he thinks the best content marketing for eCommerce busine...

"if it's not a core efficiency, then outsource it" - Eric chats with Chloe about how he's grown Beard Brand into an international brand, the vision that underpins all they do, and the power of the seperate content site Urbanbeardsman.com. They also discuss what you should (and shouldn't outsource), team structure and the power of YouTube. This podcast uses the following third-p...

My top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t think you should read all 5, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for 2016. This podcas...

We’re doing something a little different. In this episode Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people. I’m going to be asking him about bit coin from the point of view of knowing next to nothing! (so we’re all going on this learning journey together!!). My number one aim is that by the end of the show we all know enough to be able to work ou...

Dorin Parnica knows all about tyres, and has used that knowledge to grow his eCommerce business to €500,000 turnover in 3 years. Listen to learn how he motivates his team, about the upcoming new Magento platform, and why getting the product information right is critical. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-an...

The third in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses the Customer Journey, how to work out which stage you should be focused on improving, and the marketing methods that will increase performance for each stage. LOTS of...

Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved with 50 employees selling 20,000 lights per year. Alex is also the Chairman of the UK’s Direct Commerce Association. This podcast uses the following...