eCommerce MasterPlan

Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at how content marketing and social media can be used to drive sales. This episode is a mix of stories, case studies, and tips - it's sure to give you at least a couple of great ideas for your 2016 plans. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://...

Chloe guides you through the best advice of our 2015 podcast guests. In this episode we look at ways to acquire new customers, how increase repeat purchase rates, and the part customer service plays in driving sales. This episode is a mix of stories, case studies, and tips - it's sure to give you a couple of great ideas for your 2016 plans. This podcast uses the following third-party services...

Tom Schwab is a master of content marketing. He's used it to switch his eCommerce business from 3,000 paid visitors to 70,000 organic visitors per month. Listen to the podcast to find out how he uses personas to maximise the impact of his content; his post-purchase nurture campaigns; why you have to keep testing to keep growing; and why he thinks the best content marketing for eCommerce busine...

"if it's not a core efficiency, then outsource it" - Eric chats with Chloe about how he's grown Beard Brand into an international brand, the vision that underpins all they do, and the power of the seperate content site Urbanbeardsman.com. They also discuss what you should (and shouldn't outsource), team structure and the power of YouTube. This podcast uses the following third-p...

My top 5 eCommerce Books to read over Christmas 2015. Taking you through the 5 books Chloe thinks every eCommerce Business Person should consider reading to get them ready for 2016. And no I don’t think you should read all 5, you know I’m all about efficiency and focus! Rather you should listen to this review then pick the one that best meets your challenges and opportunities for 2016. This podcas...

We’re doing something a little different. In this episode Trace Meyer will be helping us all to understand bitcoin, and what it can do for us eCommerce people. I’m going to be asking him about bit coin from the point of view of knowing next to nothing! (so we’re all going on this learning journey together!!). My number one aim is that by the end of the show we all know enough to be able to work ou...

Dorin Parnica knows all about tyres, and has used that knowledge to grow his eCommerce business to €500,000 turnover in 3 years. Listen to learn how he motivates his team, about the upcoming new Magento platform, and why getting the product information right is critical. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-an...

The third in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses the Customer Journey, how to work out which stage you should be focused on improving, and the marketing methods that will increase performance for each stage. LOTS of...

Alex Pratt is the founder of Serious Readers who build and supply the world’s best reading lights. The business started in 1986, and is now a mail order business with strong online sales, as well as Amazon and wholesale sales. Turnover is £5m achieved with 50 employees selling 20,000 lights per year. Alex is also the Chairman of the UK’s Direct Commerce Association. This podcast uses the following...

The second in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what a Delivery Strategy is, why it's important this year, how to use it to increase repeat purchases. This podcast uses the following third-party services for a...

Dave Rotheroe has been in eCommerce for under a year, but already has two successful business launches under his belt. Lick My Dip and Cheese Posties. Both are subscription businesses. In the podcast he discusses how he used Kickstarter campaigns and Thunderclaps to build a community before the businesses launched, and how he runs both businesses single handedly. This podcast uses the following th...

The first in our 3-part bonus series “Christmas 2015 Tips” presented by Chloe Thomas of eCommerceMasterPlan.com in association with eSeller.net to help you make Christmas 2015 the best yet for your eCommerce business. Chloe discusses what Black Friday is, should you join in, and the different options for joining in. This podcast uses the following third-party services for analysis: Spotify Ad Anal...

Our host Chloe Thomas attended 3 more eCommerce conferences in the last 2 weeks, and now brings you her pick of the tips and lessons shared. Including updates from London's Direct Commerce Association event, eDelivery Conference, and Romania's TeCOMM Power to the Customers This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/l...

Our host Chloe Thomas attended Internet Retailing last week, and now brings you her pick of the tips and lessons shared there. Get the latest advice from eCommerce businesses such as Marks and Spencer, Very, Littlewoods, Fortnum and Mason, Petspyjamas, Jigsaw and more This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analy...

William Forshaw is the founder of Maxwell Scott Bags – a luxury English brand that is an online only retailer, with a wholesale arm. Their turnover is just over £1 million, about 500 customers per month – but much higher at Christmas. They were founded in 2002 and re-imagined in 2013 to focus on becoming the most loved British Bag company in the world. Everything is focused on craftsmanship, atten...

Kritika Ashok is our first Irish guest. She runs Ireland’s MyArtGallery.ie with the simple goal to offer the customer “the art you love at a price that suits you”. Selling a mixture of original pieces, copies of famous works, and paintings from the customer’s favourite photos. They’ve been going since 2012 and since last year’s rebrand have delivered over 1,000 paintings. This podcast uses the fol...

Rohan Gilkes runs WetShaveClub.com which is about bringing back the manly ritual of traditional shaving. It is an online only business with a strong subscription side. They have a tribe of 20,000 and a turnover in year one of $350,000. I’m really looking forward to finding out more about Rohan and WebShaveClub.com’s email sign methods and use of social media. This podcast uses the following third-...

Bonnie Chung runs the Shopify site Miso Tasty alongside thriving wholesale distribution. After 3 years researching the best Miso Soup she's now on a mission to bring Miso to the masses. Listen to hear how she's doing just that. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download...

Sebastian Galbraith-Helps runs the online only eCommerce business HoneyTreeBespoke.com, with his wife the artist Lizbeth Holstein. HoneyTree is the UK’s leading bespoke stationery boutique, where customers can pick from over 2,000 unique designs and have the high quality stationery of their choice delivered next day. Sebastian and his team have mastered the logistical and technological challenges...

Sue Blacker runs the Online Only eCommerce business Blacker Yarns, which is the retail side of her yarn spinning mill The Natural Fibre Company. Sue balances production, wholesale and retail to grow her business to over £500,000 Turnover. This is a business which embraces its niche customer base by understanding their needs, holding true to it's own values, and celebrating the provenance of ev...

Katherine Salt runs the Boutique Bricks and Clicks eCommerce business Plums Lingerie. Selling a select luxury range of lingerie, swimwear and silk nightwear. The team of two run the shop and have built the online sales to 60 orders per month by concentrating on customer service and communication. She also discusses moving onto website number 2, and how to find the right Magento developer. This pod...

Pascal Culverhouse launched Electric Tobacconist in 2013, now well into the second full year Pascal & his team are on track for a 7-figure turnover this year. The Electric Tobacconist is an Online Only eCommerce business, and the UK’s number one e-tobacconist. Selling a wide range of e-cigarattes and supplies. They are all about fast-growth, in the first 6 months taking 800 orders and 10x ing...

John Leach joins us today from Beads Direct – Europe’s no.1 online bead and jewellery making retailer. Established in 2004 Beads Direct is an Online Only business stocking over 6,000 lines and providing over 1,000 free tutorials to its loyal customer base. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy...

Andy Beresford is the managing director of the multi award winning games room retailer Home Leisure Direct, where last year they grew turnover by 30%. Previously he worked at Dixons and Phones 4U. That’s right – they sell Pool tables, arcade machines, air hockey tables – even neon signs – everything you need to kit out the perfect games room. Home Leisure Direct is a Boutique Bricks and Clicks eCo...

James Riggs is the founder of online only eCommerce business The Pyjama Store. A business which scours the globe for the best nightwear brands, hand picking those they love for their tailoring, quality, design and sumptuous fabrics. The Pyjama Store was launched in 2010 selling purely men’s pyjamas, and 18 months later (due to customer demand) moved into ladies pyjamas. With the recent addition of...