Ecommerce Marketing Chats

If you turned off your ads tomorrow, would you still have a business? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy returns from an ecommerce retreat where a co-founder shared how low-volume collection pages and blog content built their organic traffic from scratch. Charles breaks down how that strategy still w...

Charles is ditching SEMrush. here's what he's switching to and why. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles announces he's moving from SEMrush to SE Rankings, breaking down the key differences including 2000 keyword tracking, 100 AI search prompts as standard and an annual price roughly half that of SEM...

ChatGPT ads just launched and Jimmy is already in the testing phase. here's what ecommerce stores need to know before jumping in. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy shares his early experience with ChatGPT ads, currently live in Australia, UK, New Zealand, Canada, and the US. The approval process tak...

Google just held their biggest AI keynote yet. and the implications for ecommerce stores are significant. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles breaks down the key takeaways from Google's two-hour keynote, including the full integration of AI overviews and AI mode, the launch of agentic commerce featu...

Google just released their first official AI search documentation. and what they said will either reassure you or make you question what you've been paying for. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles breaks down Google's first official guidance on generative AI search, which confirms that good SEO is s...

Are you installing Claude skills from LinkedIn without knowing what they're actually doing? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy shares how a LinkedIn Claude skill for negative keyword analysis flagged competitor terms running at a 15.5x return on ad spend for removal. for a store generating around $70...

Stop guessing which AI to use. there's a resource that ranks every model by task and it's free. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with the launch of ChatGPT Image 2.0, which has taken the top spot for image generation and editing overnight, and shares a free resource called Arena.ai/leaderboar...

$12,000 spent on a new website. here's what it actually cost them. Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Jimmy opens with a client who invested $12,000 in a website redesign and lost over $13,000 in revenue the following month. GA4 tracking was stripped, organic rankings dropped, and spam traffic ballooned to...

What if a task that would take your team 12 months could be done in 23 minutes? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). Charles and Jimmy are back after two weeks away and the AI landscape has shifted again. Jimmy used Claude Code to build a compliance description rewriter for a supplement client with 600 produ...

Charles and Jimmy break down the AI platforms that are actually winning for ecommerce marketers right now, and why blindly trusting AI output without understanding your data can backfire badly. They also cover practical quick wins, from using the site: operator to check how Google indexes your store, to optimizing product meta titles for both organic search and Google Shopping feeds. 🕒 Chapters 0...

In this episode, Charles and Jimmy cover Google Search Console's new AI query feature, how Claude Skills can systemize your SEO workflow and how Shopify's Sidekick AI can rebuild your store features from a single screenshot. But it's not all upside. Jimmy shares real examples from coaching students where incomplete data led to AI recommendations that would have cost thousands. Plus, why SaaS tools...

Welcome to Ecommerce Marketing Chats with Charles Travers (Ecommerce SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In this episode, Charles walks through his new Mac Mini setup dedicated to running AI agents, including Claude Cowork for automating competitor analysis, backlink research, and even personal finance tracking. Jimmy shares how he built a fully functional CPC calculator a...

Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist). In this episode, we cover three topics that every ecommerce store owner can take action on right now: Jimmy reveals a cost per click calculator he built with AI in 12 minutes. It uses just three metrics, your average order value, conversion rate, and profit margin, to tel...

Which AI tools are actually worth your time as an ecommerce store owner in 2026? Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Charles and Jimmy cut through the noise and focus on the AI tools making a real difference for ecommerce stores right now. Charles dives into Claude's new browser extension - still in beta but already capable of writing pro...

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Charles and Jimmy break down why most ecommerce brands waste money chasing generic keywords when they should be targeting high-intent, specific searches. Jimmy reveals a client doing $200K/month on Google Ads with $1-2 CPAs and 33 ROAS - their secret is selling established brands that have already done...

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Charles and Jimmy break down OpenAI's major announcement: paid ads are coming to ChatGPT for free users in the US (launching in the coming weeks). Jimmy explains why ecommerce brands need to jump on this immediately for first mover advantage before large companies adapt. They share real client data show...

Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this first episode of 2026, Charles and Jimmy are back after the holiday break to discuss Google's major announcement: the new AI Business Agent in Google Merchant Center. This AI assistant will represent your business on Google, deliver instant answers to customers, and recommend products - but only if your product...

Can the busiest ecommerce shopping period of the year really not be right for your brand? Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, Jimmy and Charles tackle head on the biggest excuse brands make during Black Friday: "It's not right for my brand." They break down why this lazy thinking is leaving serious money on the table and share creative st...

When was the last time you updated your brand search ad copy? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In this episode, Jimmy tests the Up Promote affiliate app while Charles reveals his year-round Black Friday SEO strategy that's currently ranking #1 for his client's important keywords. They break down the 57%...

What's the right name for showing up in AI searches? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In this episode, Charles shares his semi-viral LinkedIn post about hating the term "GEO" while Jimmy explains why the most common coaching question is "when should I scale?" They unpack the ChatGPT x Shopify partnership...

What happens when Google breaks every SEO rank tracking tool overnight? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads Specialist). In this episode, Charles explains Google's removal of the &num=100 parameter that has crippled the entire rank tracking industry, while Jimmy explores affiliate marketing partnerships with existin...

How do you create the first premium supplement brand specifically designed for outdoor adventurers? Welcome to Ecommerce Marketing Chats with Charles Travers and Jimmy Dalgleish. In this episode, we interview Hursh Dodhia-Shah, Co-Founder of Optiventure, who sold his digital marketing agency and created a premium supplement brand after a 35-day Himalayan expedition revealed a massive gap in advent...

What does it take to build a business from 30K to nine-figure revenue in just five years? Welcome to Ecommerce Marketing Chats with Charles Travers (Shopify SEO Consultant) and Jimmy Dalgleish (Google Ads specialist). In our debut podcast episode, Jimmy reveals the behind-the-scenes story of a client who achieved nine-figure revenue and the exact founder traits that drove this growth. You'll learn...