Ecommerce Growth Map Podcast

Want to scale your DTC brand the right way? Learn hard-earned lessons from 10 years in ecommerce on agencies, ad platforms, and what actually drives growth. Schedule a strategy call with me: https://lionmediaad.co/youtube Watch this next - https://youtu.be/MmID3M9d2Lg FOLLOW BEN https://www.linkedin.com/in/bendickshinski/ https://instagr.am/ben_dickshinski Timestamps 0:00 What Makes a Great Agency...

Google Ads can drive massive volume—but that same volume comes with intense competition and rising costs. For many brands, the problem isn’t execution. It’s choosing the wrong channel for their business model. In this episode, we break down how to evaluate whether Google Ads actually makes sense for your brand, using the volume vs competition framework and explaining where Performance Max fits int...

Choosing the wrong bid strategy can quietly kill performance on Meta—even when your ads and targeting look fine. In this episode, we break down the core Meta Ads bidding strategies and explain how to use Min ROAS, Cost Cap, and Bid Cap the right way, depending on your goals, budget, and data maturity. This is a practical, no-hype walkthrough of how bidding actually works inside the auction. You’ll...

If you’re running an Ecommerce or DTC brand and email isn’t driving consistent revenue, it’s usually not your platform or your list. It’s your flows. In this video, I break down the essential email marketing flows every Ecommerce business should have and why missing even one of these can quietly cost you sales every single day. You’ll learn: -The core email flows that actually drive Ecommerce reve...

Most businesses focus on getting more traffic. The fastest revenue wins usually come from getting more value from buyers you already have. In this video, I break down how to add 20–30% more revenue using smart upsells and downsells without increasing ad spend or traffic. If you already have sales but feel like your funnel could be doing more, this is for you. Want help implementing this in your fu...

In this episode of The Ecommerce Growth Map Podcast, we break down how to properly structure a Meta (Facebook) ad account so brands can scale efficiently without wasting budget. Instead of spreading spend across too many products and campaigns, this episode explains why focusing on a single hero product with strong margins leads to better performance, faster learning, and more profitable customer...

In this episode of the Ecommerce Growth Map Podcast , we break down a real landing page test where we compared three different page types: a listicle page, an advertorial page, and a traditional sales page . Instead of debating theory, we walk through actual client data, show the results of each page, and explain why one structure outperformed the others. We break down how each page is built, what...

In this episode of the Beyond Logic Podcast, we break down why ROAS is not the ultimate measure of success in e-commerce and DTC, and why Contribution Margin is a far more important metric for building a profitable, scalable business. Many brands chase high ROAS numbers without realizing they’re still losing money once costs like product, fulfillment, payment processing, and overhead are factored...

In this episode of the Ecommerce Growth Map Podcast, we break down one of the most misunderstood — and most important — concepts in e-commerce: first-order profitability. First-order profitability means your very first sale generates enough revenue to cover product costs, fulfillment, and customer acquisition. Without it, brands rely on future purchases, outside capital, or hope — and that’s why s...

In this episode of The Ecommerce Growth Map Podcast, we break down a clear, repeatable framework for forecasting media dollars and return on ad spend (ROAS) across Meta and Google. Instead of guessing budgets or reacting emotionally to performance, this episode shows how to plan paid media using real data, daily averages, historical returns, and marketing calendars. We walk through how to allocate...

In this episode of The Ecommerce Growth Map Podcast, we walk through the real Black Friday results from multiple DTC clients. You’ll see exactly what worked, what didn’t, and how we generated massive revenue across Meta, Google, and email during the biggest shopping weekend of the year. We break down how one brand hit $28,993 in gross sales, how another drove $116,553 from Meta ads alone, what led...

In this episode of The Ecommerce Growth Map Podcast, we break down the complete Google Ads strategy your brand needs to dominate Black Friday and Cyber Monday. From structuring your PMAX campaigns to building landing pages that actually convert, this episode shows you exactly how to prepare for the biggest shopping weekend of the year. We cover how Google captures existing demand from high-intent...

In this episode, we break down the exact BFCM budget allocation and planning strategy DTC brands should use to maximize revenue during Black Friday and Cyber Monday. You’ll learn how to structure budgets across channels, when to ramp spend, how to preserve learning, and how to stay profitable while scaling into the biggest shopping days of the year. What We Cover:  Smart Budget Allocation How to p...

In this episode, we break down a simple and effective Black Friday Cyber Monday (BFCM) Meta ads strategy that helps brands scale spend from $50/day to $1,000/day while keeping ROAS strong. We cover the exact campaign setup, budget scaling plan, creative testing process, and retargeting structure that e-commerce brands can use to win during Q4. What you’ll learn: • How to safely scale Meta ads from...