Pen and Paper AI

Ecommerce for People in a Hurry

Business EN ↓ 3 episodes

No fluff. Just sharp, actionable insights for DTC brands and Shopify merchants who don’t have time to waste. Each episode breaks down one data challenge — from attribution nightmares to abandoned carts — and shows how smart operators are solving it. This is your cheat code to running a smarter, more profitable store. Learn more at https://www.penandpaper.ai/

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Pen and Paper AI

Episodes

Retention is the New Battlefield: Boosting Customer LTV with Data 30.07.2025 24:19

The e-commerce landscape is undergoing a fundamental shift, moving from an acquisition-centric to a retention-focused paradigm. Driven by skyrocketing customer acquisition costs (CAC) (up 60-222% recently, with some verticals seeing 222% increase over a decade) and the emergence of agentic commerce where AI agents will curate product discovery, customer retention has become the "defining comp...

The iOS 14 Reckoning: How App Tracking Transparency Reshaped eCommerce 14.07.2025 29:13

Apple's App Tracking Transparency (ATT) framework, launched April 26, 2021, triggered the most significant disruption in digital marketing measurement since the dawn of online advertising. With 96% of US iPhone users opting out of cross-app tracking within the first month , the update didn't just change how merchants track customers—it fundamentally altered the competitive landscape of dir...

Data or Die: Adopting a Data-Driven Mindset as a DTC Founder 09.07.2025 31:29

Data-driven companies are 23 times more likely to acquire customers and 19 times more likely to be profitable than their competitors, according to McKinsey research. Surprised? Probably not. Yet most DTC founders are bleeding money on customer acquisition while their competitors with superior data practices capture market share. The difference isn't better products or creative— it's found...