HawkSearch by Bridgeline
eCommerce AI: The Revenue Revolution
Bridgeline CEO Dr. Ari Kahn and guests share their AI knowledge to help drive revenue at your company and grow your career in eCommerce
Author
HawkSearch by Bridgeline
Category
Podcast website
Latest episode
Apr 17, 2025
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Episodes
Garbage in, Garbage out: The importance of Data with Andy Carlson 17.04.2025 20:50
In this episode of eCommerce AI, Andy Carlson discusses the critical role of product data in eCommerce success. He emphasizes the importance of clean and accurate data, the evolution of data management through AI, and best practices for B2B eCommerce. The conversation also covers the significance of site search and the need for businesses to adapt to changing consumer behaviors and technological a...
AI in Retail with Leo Martinez from Etail: Agentic AI & Personalization 10.04.2025 24:06
In this episode of eCommerce AI, host Ari Kahn and guest Leo Martinez discuss the transformative impact of AI on retail events and consumer expectations. They explore the emergence of agentic AI, the importance of data in AI adoption, and the upcoming E-Tail Boston event, highlighting the role of emerging brands in leveraging AI for competitive advantage. The conversation also touches on the ethic...
Revolutionizing Product Information Management with AI with Pimberly's Nicole Kiernan 27.02.2025 19:14
In this episode of eCommerce AI, Nicole Kiernan, Senior Manager of Partnerships and Events at Pimberly, discusses the challenges of managing product information in the B2B space, the importance of clean data, and how Pimberly's AI technologies are revolutionizing data management. The conversation covers the complexities of customer needs, the shift from manual processes to automation, and the exci...
Shopware’s Vision with Jason Nyhus: AI-Driven eCommerce for B2B Success 30.01.2025 21:49
In this episode of eCommerce AI, Jason Nyhus, President and GM of Shopware, discusses the evolving landscape of e-commerce, particularly focusing on mid-market B2B companies. He highlights the importance of innovation, the role of AI in streamlining e-commerce processes, and Shopware's unique position in the market compared to competitors. The conversation also touches on the significance of under...
The Rise of Agentic AI: A New Era in Tech 23.01.2025 18:41
In this episode of eCommerce AI, we introduce Alexandra McIntyre, a computer science major at Brown University, who discusses her insights into agentic AI. The conversation explores the definition, functionality, and architecture of agentic AI systems, emphasizing their role in enhancing business processes rather than replacing human jobs. Various use cases and applications of agentic AI are exami...
Unlocking AI Efficiency with Matt Wozniak of Woz Digitial 12.12.2024 19:57
In this conversation, Matt Wozniak, founder of WozDigital, discusses the integration of AI in mid-market B2B companies with Dr. Ari Kahn. They explore the challenges businesses face in adopting AI, the importance of identifying use cases, measuring ROI, and the necessity of change management. They also emphasize the significance of training employees to effectively use AI tools and discuss future...
The Rise of eCommerce in Mexico with GoAvance founder, Ramiro Velasco 05.12.2024 21:00
In this episode of eCommerce AI, Ramiro Velasco, co-founder of GoAvance, shares insights on the burgeoning eCommerce landscape in Mexico and Latin America. He discusses the challenges and opportunities for foreign brands entering the market, the importance of understanding local shopping habits, and the significant rise in credit card adoption. Ramiro emphasizes the need for local partnerships to...
Revolutionizing Retail with AI and Jim Voss 10.10.2024 21:14
In this episode, Jim Voss and Ari Kahn discuss the evolving landscape of artificial intelligence, focusing on its practical applications, particularly in retail and personalized advertising. They explore the importance of specialized AI agents, the ethical implications of data privacy, and the potential for AI to streamline processes and enhance user experiences. The conversation emphasizes the ne...
Cracking the AI Code with Jim Voss & John Murcott 03.10.2024 44:31
In this episode, Jim Voss, Ari Kahn, and John Murcott discusses the future of AI in software development and the challenges it presents. He explores the idea of AI writing code that humans can't understand because it's trained on bytecode rather than high-level languages. The role of QA becomes crucial in ensuring that the software produced by AI meets the desired requirements. The conversation th...
Debunking Misconceptions of AI in eCommerce with Brendan Cameron of Americaneagle.com 05.09.2024 30:06
Brendan Cameron, the director of strategy at Americaneagle.com, joins Dr. Ari Kahn to discuss AI in eCommerce. They explore technologies like natural language processing and generative AI, debunk misconceptions about AI, and discuss the impact of AI on search and data quality. They also highlight the importance of understanding user intent and context in search results. The conversation emphasizes...
AI, Replatforming, and B2B Growth with Amandeep Singh 22.08.2024 29:48
In this conversation, Amandeep Singh, an eCommerce expert, discusses various topics related to AI, data synchronization, replatforming challenges, and the BigCommerce training program. He shares success stories of implementing eCommerce solutions for clients, such as Inhaven, and highlights the importance of AI in predicting customer needs and automating orders. Amandeep also talks about the BigC...
Key Financial Metrics in the SaaS Industry with HawkSearch CFO Tom Windhausen 14.08.2024 31:15
In this episode, Tom Windhausen, CFO of a public software company, discusses the evolving role of a CFO and the importance of understanding financial metrics in the SaaS industry. He explains the significance of metrics such as MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), TCV (Total Contract Value), LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn, and backlog. Tom...
The Impact of Search on Online Revenue with Joe Albrecht of Xngage 01.08.2024 25:33
In this episode, Joe Albrecht, CEO of Xngage, discusses the XConnect™ connector for HawkSearch and how search impacts online revenue. They cover topics like smart search including merchandising, personalization, and the importance of good product data in B2B. They also explore the use of AI in search and the challenges of integrating search engines in B2B e-commerce platforms. Xngage primarily wor...
AI-Driven B2B eCommerce Transformation with Brian Beck 18.07.2024 32:01
In this episode, Brian Beck discusses key business challenges in B2B eCommerce, including enhancing customer experience, upgrading technology, and leveraging AI. He shares real-world examples of companies successfully transitioning their strategies and emphasizes the importance of embracing digital transformation. The conversation also touches on the evolving B2B buyer landscape and the role of ma...
The Evolution of AI Adoption in B2B 11.07.2024 30:21
In this conversation, Jacobi Zakrzewski, the Head of IT Strategy at Luminos Labs, joins Ari Kahn to discuss the adoption of AI in B2B and the impact of different generations. They explore the application of AI in various industries, the importance of user experience, and the accessibility of AI technology. They also discuss the role of AI in replacing knowledge gaps in industries like distribution...
Introducing Athena, The Latest AI-Powered HawkSearch Release 13.06.2024 31:07
In this episode, we explore the release of Athena, the latest update from HawkSearch. We discuss its advanced features, including Seamless Smart Search, Gen AI powered Smart Responses, and retrieval augmented generation (RAG). Discover how Athena's capabilities—retrieval, augmented generation, summarization, and conversation—enhance user experience and operational efficiency. Learn about the integ...
Surviving the 30-60% Traffic Threat from Google's AI Shift 24.05.2024 24:02
Billy Wright, Senior SEO Strategist at Direct Online Marketing, discusses the impact of AI on the SEO industry. He explains that search engines like Google are using AI to keep users within their platform by delivering content directly in search results. This shift towards AI-generated content will change the way SEO is done, focusing on building authority and providing a great user experience. Wr...
AI Insight: Optimizing eCommerce through Smart Measurement 16.05.2024 31:18
In this conversation, Ari is joined by Chris Mercer of MeasurementMarketing.io to discuss the integration of AI with measurement in the field of eCommerce. They highlight the importance of having a clear strategy for data collection and analysis before implementing AI tools. They also discuss the role of AI in optimizing user experience, such as predicting the placement of buttons on webpages. Mer...
Revolutionizing Commerce with Rob Neumann of CSS Commerce 10.05.2024 33:24
In this conversation, Ari is joined by Rob Neumann of CSS Commerce to discuss the impact of AI on e-commerce and B2B businesses. They highlight the various AI projects happening in the industry, such as inventory management and information sharing in the pharmaceutical sector. They emphasize the importance of democratizing AI and making it accessible to smaller businesses. The conversation also co...
AI and the Future of Shopping with Christopher Penn of Trust Insights 02.05.2024 33:48
In this conversation, Ari is joined by Christopher Penn of Trust Insights as they discuss the future of AI in the context of smart search and shopping experiences. They explore the concept of multimodality and how it blurs the lines between language models and multimodal models. They also discuss the role of agents in the shopping experience and the importance of data and accessibility in AI imple...
AI Innovations in Communication and Management 25.04.2024 17:20
In this conversation, John and Ari discuss the role of AI agents in our daily lives and how they are reshaping our interactions with technology. They explore the concept of effective communication with AI agents and how it differs from traditional human interactions. They also discuss the potential of AI agents in professional services and project management. The conversation touches on the import...
Navigating the Evolution of AI User Experience 19.04.2024 30:44
In this conversation, John and Ari discuss the shift in AI user experience, from traditional website interactions to more personalized and generative AI agents. They explore the concept of agency in AI and the importance of guardrails and ethics in ensuring responsible AI behavior. The potential applications of generative AI and the role of societal norms in AI interactions are also discussed. The...
Accessibility and AI: A Deep Dive with accessiBe's Landon Shefts 08.04.2024 30:09
In this enlightening episode of eCommerce AI, Landon Shefts, the strategic partnerships manager at accessiBe, takes us through the vital role of web accessibility in today’s online world and how accessiBe is pioneering solutions to ensure websites are accessible to everyone, including those with disabilities. Discover how accessiBe's AI technology is breaking barriers for users with visual impairm...
AI-Powered Commerce: Navigating the B2B to B2C Transition with Will Tjernlund 21.03.2024 39:23
In the webinar, Ari is joined by Will Tjernlund to discuss the intricacies of assisting traditional B2B companies in their shift to the B2C marketplace with the aid of AI. Tjernlund highlights the cultural shifts and customer support expectations that companies must adapt to in this transition. The two elaborate on the use of AI for managing expansive online product catalogs and automating routine...
Adapting to Disruption: Pt 2, University of Michigan's Ross School of Business 14.03.2024 33:52
“Adapting to Disruption: Part Two," we are joined once again by Sammi, from the University of Michigan's Ross School of Business. This mini-series within "eCommerce AI: The Revenue Revolution," sheds light on how academia is navigating the rapid advancements in AI and eCommerce. In this episode, we delve into Ari's journey from academia to the forefront of the tech industry. He sheds light on the...
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