Ecomm Breakthrough

In this solo episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares his proven framework for hiring senior leadership in ecommerce. Drawing from personal experience, Josh outlines the costly pitfalls of bad hires and emphasizes the value of securing top 1% talent. He details a structured, three-part interview process focused on track record, culture alignment, and role competence, offe...

In this episode, host Josh interviews Pradeep, a scientist-turned-entrepreneur who built a seven-figure Amazon business in under a year. They discuss advanced strategies for Amazon sellers, focusing on negotiating cost of goods sold, building strong supplier partnerships, optimizing inventory and cash flow, and avoiding the pitfalls of launching too many products at once. Pradeep shares actionable...

Dr. Mark Young , the Founder and CEO of Jekyll & Hyde Advertising , a powerhouse agency that’s been helping challenger consumer brands break through the noise and scale into household names with billions of revenue and exits for nearly three decades. He’s also the host of the CPG insiders podcast, the number 2 podcast in all consumer packaged goods niche. Mark is also the author of a new book...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares hard-earned lessons from a cash flow crisis in January 2024, when his business couldn’t fund payroll. He explains how this pivotal moment led him to develop a “CEO dashboard” with three essential tools: the Weekly High Five Tracker, a departmental scorecard for leading indicators, and a 52-week cash flow forecast. Josh also...

In this episode, host Josh interviews Scott Deetz, an expert in helping Amazon and e-commerce entrepreneurs maximize business value and prepare for successful exits. Scott outlines the four pillars that make a business attractive to buyers: risk diversification, profitability, growth rate, and earnings size. He shares actionable tips, including building a data room, implementing monthly strategic...

Sam Ross is the Co-Founder and CEO of Numeral , a company revolutionizing how e-commerce and SaaS businesses handle US sales tax and international tax automation. Before launching Numeral, Sam built several e-commerce ventures that generated over $50 million in revenue , giving him first-hand experience with the challenges of scaling, managing cash flow, and preparing for an exit. Highlight Bullet...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores the “hidden cost of growth” in e-commerce. Drawing from his own journey scaling to eight figures, Josh explains how business expansion often leads to overwhelming complexity, not more freedom. He introduces the “momentum matrix,” a framework based on the 80/20 rule, to help entrepreneurs focus on the most impactful produc...

In this episode, host Josh interviews Afolabi Oyerokun, co-founder of Honu Worldwide, about his journey building successful Amazon brands. Afolabi shares key lessons he’d apply if starting over: focus on innovation, automate processes, and prioritize time for rest and strategic thinking. He emphasizes creating unique products, niching down, and protecting intellectual property through patents and...

John LeBaron is the CRO at Pattern, the leading e-commerce accelerator that helps brands scale profitably across marketplaces worldwide.  John runs the SaaS and Services business units for Pattern and oversees all global go-to-market activities for the company and its partners. Prior to joining Pattern, John ran marketing for the Google Cloud business at Rackspace and has held a variety of global...

In this episode, host Josh interviews James Thomson, Managing Partner of Equity Value Advisors, about scaling e-commerce brands, especially on Amazon. James shares practical advice for brand owners aiming to grow from seven to eight figures, emphasizing the importance of delegating tasks, building a competent team, and creating a three-year business plan. He discusses making brands attractive to i...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why many e-commerce brands stall between $1 million and $5 million in revenue. He introduces the "inverted pyramid of value" to illustrate how founders often get stuck in low-leverage tasks, and explains that breaking through requires identifying and focusing on the business’s main constraint. Josh shares actionable frame...

Rafay and Graeme are the founders of The UpTik , an education and mentorship platform that helps eCommerce brands and entrepreneurs scale through TikTok. With over a decade of experience in eCommerce and short-form video, they’ve helped thousands of businesses grow on platforms like TikTok, Shopify, and Amazon using proven frameworks that drive real results. Their approach bridges the gap between...

In this episode, the host interviews Brian Johnson, a leading expert in online advertising and Amazon conversion strategies. Brian shares actionable advice on how brands can stand out in crowded marketplaces by highlighting unique product features, understanding buyer psychology, and continuously innovating their listings. He emphasizes the importance of clear, benefit-driven messaging and regular...

Welcome to the Ecomm Breakthrough Podcast, where I document my journey scaling an e-commerce brand and share the systems, strategies, and lessons learned in real-time. This episode introduces a scalable meeting cadence designed to improve business operations, outlining various types of effective meetings including weekly 1:1s, leadership huddles, and quarterly strategic planning sessions. Each mee...

Today on the Ecomm Breakthrough Podcast, let’s welcome a true expert in the world of social commerce, Michelle Barnum Smith . Michelle is the founder of TTShopSellers and one of the leading voices when it comes to helping e-commerce brands unlock the massive potential of TikTok Shop . With years of marketing experience under her belt and a track record of guiding sellers through the ever-changing...

In this episode, e-commerce expert Norm Farrar shares actionable strategies for Amazon sellers to build and engage their own audiences. He discusses using insert cards to collect customer emails through offers like free products, warranties, and cookbooks, and emphasizes the importance of email marketing to boost revenue. Norm explains how to create and repurpose valuable content, such as chef-sou...

Ephraim Ausch , Chief Logistics Officer at Tactical Logistic Solutions . With years of hands-on experience helping brands navigate the complexities of Amazon FBA and global supply chains, Ephraim has been instrumental in guiding 7-figure sellers to scale with smarter, more reliable shipping and logistics strategies. At Tactical Logistic Solutions, he oversees everything from freight forwarding and...

In this episode, the host interviews Howard Thai, a former top 50 Amazon seller and founder of the Elite Seller Society mastermind. Howard discusses how his mastermind group helps sellers solve problems, access mentorship, and gain valuable resources. He shares insights on black hat tactics in the Amazon marketplace and stresses the importance of understanding these to protect your business. Howar...

Today’s guest is someone who’s on the cutting edge of Amazon growth strategy and tech innovation. I’m thrilled to welcome Jonathan “Jon” Tilley, the CEO and Co-Founder of ZonGuru—a powerful, AI-powered software suite built by Amazon sellers for Amazon sellers. With over a decade of experience in branding, digital strategy, and now SaaS leadership, Jon has helped thousands of serious sellers optimi...

In this episode, host Josh interviews Ryan Deiss, founder of DigitalMarketer, about the smartest way for entrepreneurs to hire their first employees. Ryan explains why business owners should avoid hiring assistants for minor tasks and instead recruit experienced professionals who can fully own critical business functions. He discusses overcoming fears around big hires, financial considerations, an...

Today, I’m excited to welcome Mike Olson, Partner and Founding Member at WealthPoint, LLC. With over 25 years of experience in financial and insurance planning, Mike has dedicated his career to helping affluent families and business owners unlock clarity in complex financial decisions. He holds multiple professional designations—CLU®, ChFC®, CFP®, and MSFS—and is nationally recognized for his expe...

In this episode, host Josh interviews Simon Hammer, VP of Product at Vimbly Group, about acquiring and managing e-commerce brands. Simone shares a case study from the cocktail shaker market, illustrating how focusing solely on quantitative metrics led to missed opportunities. He emphasizes the importance of qualitative customer feedback, brand storytelling, and product-market fit to build lasting...

Tomer Rabinovich is a self-taught Amazon business owner, consultant to some of the biggest names in the online sales industry, and one of the most sought-after speakers at Amazon seller events throughout the world. He began his entrepreneurial journey at the age of ten as a professional magician, he studied economics and business in college. He later launched his first product and established a th...

In this episode, host Josh interviews Dr. Travis Zigler, a former optometrist who founded "Eye Love", a brand focused on healing dry eye naturally and funding free eye care clinics. Travis shares his journey from optometry to e-commerce and Amazon PPC, leading to the creation of Profitable Pineapple Ads. He discusses the importance of finding personal fulfillment beyond business, explains the 80/2...

Ezra is the founder of BOOM! by Cindy Joseph , a multimillion-dollar DTC beauty brand built on authenticity and emotional storytelling. He’s also the founder of Smart Marketer , where he’s helped thousands of entrepreneurs grow their online businesses, and Zipify Apps , a suite of tools that help Shopify brands boost conversions and lifetime value. Ezra has built multiple 7-, 8-, and even 9-figure...