Ecomm Breakthrough

Josh Hadley’s Amazon team was busy, every leading indicator was green and the business still missed its back-to-school forecast. He realized his own steady stream of ideas, from new AI tools to dashboards and ad placements, had helped distract the team from profit and sales velocity. In this episode, Hadley shares a five-question framework for getting clear on who owns which outcome, what’s blocki...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Jamin, co-founder of AI Commerce, about the importance of multi-channel distribution strategies for e-commerce brands. Drawing from over 20 years of experience, Jamin explains why relying solely on Amazon poses significant risks and how diversifying across multiple channels drives growth and increases brand valuation. T...

Stefano leads a team of more than 40 people focused on driving growth for 7 and 8 figure e-commerce brands on Amazon . They've worked with over 100 brands, including some of the top 100 sellers on Amazon.com, and they do it in one of two ways. They either build and coach your in-house Amazon PPC team so you own the system and never need an agency again, or they manage the ads themselves and apply...

After recording hundreds of product-research decisions, Josh Hadley turned his instincts into a 273-rule playbook—and handed it to AI to help train his team. In this episode, he shows how he’s using AI to help his executive assistant take ownership of email, travel, and recurring workflows, while freeing Josh to focus on growth. You’ll hear how short daily check-ins capture his decision-making, ho...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Ehud Segev, known as The Mentalist, an Amazon marketing expert and co-creator of Logie AI. Ehud shares his journey from performing as a mentalist worldwide to becoming a successful Amazon seller. He emphasizes the importance of building a genuine brand, understanding your audience through customer reviews, and leveragin...

Sarah Carusona has spent 10 years in DTC growth behind brands you already know and love. She's managed over $250M in media and pulled just about every lever in the consumer journey, from loyalty and returns to CRO, data, and inventory. Now she runs BA Commerce, where she embeds senior operators into DTC brands to drive profitable growth that goes way beyond button-pushing on Meta. And she does it...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley shares how to maximize ROI from conferences through intentional networking. Using Amazon Accelerate as a case study, Josh explains how pre-planning meetings with key attendees—rather than randomly networking—led to valuable connections with high-level Amazon executives, directly benefiting his business. He emphasizes researching a...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Mitch Russo, CEO of MindfulGuidance, about scaling e-commerce businesses to eight figures and beyond. Mitch shares three core growth strategies: increasing customers, transaction value, and purchase frequency. He emphasizes free publicity methods like podcast guesting, PR, and joint ventures as cost-effective customer a...

Christian Umbach is the Co-Founder and CEO of AutopilotBrand.com, an AI brand operations platform that helps Amazon and Shopify brands manage their catalogs, optimize listings, and win in AI discovery - on & beyond Amazon. Before Autopilot, he co-founded an enterprise a data orchestration platform, built products at Uber's API Platform, co-created the Lufthansa Innovation Hub, and earned his M...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley reframes friction in business as a catalyst for growth rather than an obstacle to avoid. Drawing from his e-commerce experience, Josh contrasts entrepreneurs who flee challenges with those who embrace them, arguing that leaning into difficulty builds judgment, leadership, and resilience. Using analogies like video game levels and...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Carlos Alvarez, CEO of Wizards of Ecom, the largest Amazon meetup group in the world. Carlos shares his journey as a nine-figure Amazon seller, discussing the importance of community building, both online and in-person, for e-commerce success. He reveals insights from launching and exiting 17 brands, managing 50+ busine...

Chris Rawlings is the Founder and CEO of Sophie Society, an Amazon PPC expert, entrepreneur, and 7-figure seller who has helped brands navigate the complexities of Amazon advertising and scale their businesses. He’s also known for bringing a scientific, experimentation-first approach to PPC rather than simply following conventional Amazon advice. Highlight Bullets > Here’s a glimpse of what you...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley discusses why judgment is the most valuable skill he looks for when hiring. Drawing from his experience scaling an ecommerce brand to eight figures, Josh explains that while AI can efficiently handle repetitive tasks, human judgment remains irreplaceable for making sound decisions with incomplete information. He outlines four key...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Michael Maher, founder of Cartology, an Amazon brand management agency. Michael shares his journey from managing a Starbucks to becoming an Amazon seller and agency owner. They discuss key strategies for scaling on Amazon, including the importance of product reviews, compelling visual content, and diversifying product o...

Today, we’re joined by Kai Luttrell of Kreator.ai , an entrepreneur and innovator who has built experience at the intersection of e-commerce, subscription businesses, AI-powered marketing, and creator-driven growth. Kai has a unique perspective on what it takes to identify the right market, build a compelling brand, leverage influencers and creators, and use AI to move faster and create more effec...

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley explores the unavoidable reality of uncertainty in entrepreneurship. Drawing from his own experiences, including a 90% revenue drop during COVID-19 and pricing pressures in 2024, Josh emphasizes that fear and uncertainty never disappear, even for industry giants like Nvidia. He shares key lessons from Nvidia CEO Jensen Huang's lea...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Leo Sgovio, CEO of Convomat, an influencer and affiliate marketing software for Amazon sellers. Leo shares insights from his research on Amazon's A9 algorithm, emphasizing semantic relevance in product listings and competitor-based keyword strategies. Josh highlights actionable takeaways, including competitor targeting...

Today's guest is Jason Termechi. He is a former TikTok employee as a live account manager. He was in the world of all things live selling on TikTok, and he helped generate over $14 million of revenue through those live strategies. Now, he's working with other brands as a consultant to help them formulate their own live selling strategy and implement the playbook that he's seen work. Highlight Bull...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley draws from his decade-long ecommerce experience to explore the critical role of perseverance in entrepreneurial success. Using relatable analogies like video game bosses and concrete walls, Josh candidly shares his own struggles with business growth while emphasizing that persistent challenges signal worthwhile problems, not failu...

In this episode, host Josh interviews Andy Hooper, CEO of Global Ecommerce Experts, about expanding US-based e-commerce brands into the UK and EU. Andy shares a three-pillar framework—compliance, logistics, and online distribution—for successful international growth. He emphasizes starting with the UK, Germany, and the Netherlands, and highlights the importance of market research, mentorship, and...

Anisa Casalino, Amie’s TikTok Shop ECommerce and Operations Manager that works 1:1 with Amie’s Sephora and Ulta Beauty brands to make sure their Shop is set up for success before you even send out samples to creators. Highlight Bullets: Strategies for growing sales on TikTok Shop Importance of shop operations management Use of virtual bundles to increase average order value (AOV) Role of affiliate...

In this episode of the Ecomm Breakthrough podcast, host Josh Hadley tackles a critical question for e-commerce entrepreneurs: when to pull cash out versus reinvesting profits. Using two contrasting entrepreneur stories, he illustrates the risks of over-reinvesting and maintaining excessive working capital. Josh advocates for keeping businesses lean by maintaining minimal working capital while dive...

In this episode, Josh conducts a strategy audit for Andrew Gilliland and Dave Hunt of Action Holdings, an e-commerce asset management company in Tampa. The conversation explores their unique business model, challenges in hiring and team management, and the need for more frequent, effective performance reviews. Josh introduces a simplified review system focused on self-assessment, manager feedback,...

Maciej is the CEO of Base.com in the United States, where he’s leading the charge in helping brands remove operational bottlenecks and scale across multiple sales channels more efficiently. Before this, he was with Amazon—so he understands both sides of the ecosystem—and brings a unique perspective on what it actually takes to go from a successful Amazon business to a truly scalable, multi-channel...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley explores why businesses hit growth plateaus, identifying two key factors: execution and market size. Drawing from his experience scaling an ecommerce brand to eight figures, Josh emphasizes that even skilled operators are limited by their total addressable market (TAM). He advises entrepreneurs to evaluate their market's size and...