Devin Fox

eCom Karma: eCommerce Growth & Marketing Podcast

Business EN ↓ 4 episodes

eCom Karma is an eCommerce Growth & Marketing Podcast. We'll help you grow profitably by understanding and improving each step of your customer journey —whether you sell products, services, or both. Discovery → Brand Research → Onsite UX → Conversion Flow → Follow-Up Even if you’re already growing, there are often overlooked moments—tiny friction points and missed opportunities—that quietly hold back conversions and profit. In each episode, you’ll get practical, actionable advice you can actually use to create real, sustainable, profitable growth that improves your bottom line and scales your...

Author

Devin Fox

Episodes

Customer Journey Explained in Under 2 Minutes 25.03.2026 1:50

This is a clip from our first episode "Growth & Customer Journey Overview." Subribe on your favorite podcast app here: https://pod.link/1882068962 Transcription: "In short, first let's break down what the difference is between a journey and a funnel. Marketing loves to talk about funnels, but a customer journey is the real path that people take from first hearing about your brand to buying and com...

Step 2: Brand Research in the Age of AI 18.03.2026 24:22

This is Step 2 of the customer journey: Brand Research. Here is the hard truth: You might have a better website, and a significantly larger ad budget, but those advantages are invisible during the Brand Research step. We have invited Kevin Williams, a PMP-certified Project Manager at Coca-Cola and UPS, to illustrate the importance of this step, especially in the age of AI where your brand reputat...

Step 1: Discovery - Awareness Before the Search 06.03.2026 14:15

Every brand has Discovery...and it rarely starts with search. Discovery works when you align timing (often seasonal), messaging (layered and simple), and channels (reinforcing the same story) to build memory and trust. Using Sunday as a real-life experience, you’ll learn how to create a Discovery sequence that turns “not ready yet” into “I’m ready—and you’re the brand I’m choosing.” 7 Discovery Mo...

eCom Karma - Growth & Customer Journey Overview 02.03.2026 15:49

Welcome to Episode 1 of the eCom Karma Podcast! eCom Karma is an eCommerce Growth & Marketing Podcast. Spending on ads and not seeing results? We'll help you grow profitably by understanding and improving each step of ⁠your customer journey⁠—whether you sell products, services, or both. Ep 1 of eCom Karma breaks down a customer journey vs. a funnel and why treating your online business like a funn...