Ecom Growth Insider

When did you last actually change your price? Not the ad creative, not the landing page. The price itself. If you are like most founders, you set it once on a spreadsheet and never touched it again. Drew Marconi is the co-founder and CEO of Intelligems, the profit optimization platform behind a thousand-plus A/B tests and more than $600M in DTC transactions. Before this he was chief of staff to Mc...

Right now, while you read this, an AI agent could be on your store, reading your product pages and deciding whether to recommend you to a real customer. You will not see it in Google Analytics, and everything you built to convert a human is invisible to it. Raphael Cohen ran product for 150 million people at Waze and has had two companies acquired. Now he is building Haggle (haggl.ai), the infrast...

Your popup probably converts at 8%. The best Shopify brands are pulling 15 to 20% with the same traffic, and this episode is the playbook. In this episode of Ecom Growth Insider, Shaan Arora, co-founder and CEO of Alia, breaks down the popup playbook he built into Shopify's fastest-growing popup app. Alia now powers Nike Strength, Peloton, Hot Ones, HexClad, ILIA Beauty, Milk Makeup, Skims, Toms,...

6 months into your launch, the data shows you're targeting the wrong customer. Do you pivot the entire brand, or push through with what you've got? In this episode of Ecom Growth Insider, Gene Oh, co-founder of day-guard, walks through how he and his best friend Felix Lee brought Korea's jelly-stick alcohol-aid category to the United States. Day Guard was featured in Forbes in February (the articl...

If your ROAS or MER tanks the moment you push more spend through, this episode is for you. Carl Weische is the founder of Accelerated Agency and runs CRO for brands like AG1, Huel, Vessi, The Oodie, and 200+ more 8, 9, and 10 figure DTC companies. He joins Andrej on Ecom Growth Insider to break down the exact system he uses to turn CRO into a profit lever from the ad click all the way to the thank...

Most brands doing $1M/month are pulling $2K from their post-purchase funnel. Nizar Abdul-Halim comes in and turns that into $100K to $200K. Same brand. Same traffic. Same products. That's not a tweak. That's a profit center that was sitting there the entire time, completely ignored. Nizar has been in ecommerce for almost a decade. He's run his own stores, built and sold an ad agency, and deployed...

Email is still the highest-ROI growth channel in ecommerce. But most brands overcomplicate it and leave serious money on the table. In this episode of Ecom Growth Insider, I sit down with Max Sturtevant , founder of Wellcopy , one of the biggest email & SMS agencies in the DTC space. Max’s team supports around 130 brands with a team of roughly 80 people , and he shares the exact retention leve...

Meta Ads in 2026 isn’t about campaign hacks or complicated funnel structures. The brands winning today are running a creative-led system: new messaging, new angles, and net-new concepts shipped consistently. In this episode of Ecom Growth Insider, I’m joined by Andrew Foxwell (Foxwell Digital, Foxwell Founders) to break down what’s actually working right now across the Meta ecosystem. Andrew has a...

Most ecommerce brands don’t scale past $500K/month because of bad messaging — not bad media buying. In this episode of Ecom Growth Insider , I sit down with Sebastian Valiente , creative strategist behind $30M+ in DTC revenue, to break down how he helps brands unlock scale through performance creative, deep persona research, and net-new messaging angles. We dive into: Why brands plateau at $200K,...

Everyone wants the success. But few want the responsibility that comes with it. In this raw solo episode of Ecom Growth Insider , I share a story that shook me — and a mindset shift that every entrepreneur needs to hear. It’s about why responsibility is the price of success , and how avoiding it is silently killing your growth. Inside, I cover: Why responsibility scales with your business — and ho...

Most DTC brands think scaling is about spending more. But more ad spend without the right creative, offer, or financial clarity? That’s a recipe for wasted budget and stalled growth. In this episode of Ecom Growth Insider , I’m joined by Sebastian Williams — one of the top Meta Ads media buyers and ecom growth operators in the space. After managing 7-figure budgets for brands like Dr. Squatch, Thr...

Your Meta ad account isn’t underperforming because of your product. It’s because your content sucks — and your ad account is starving for better creatives. In this solo episode of Ecom Growth Insider , I break down a real client case study where one single UGC ad outperformed over 100 branded videos , slashing CAC by 20% and saving a losing ad account. Inside, I cover: Why your ad fatigue isn’t a...

If you’re an ecommerce founder heading into 2026… You don’t need 50 things on your to-do list. You need two. In this short solo episode of Ecom Growth Insider , I break down the only two tasks you should obsess over to drive serious revenue this year: Creative output and diversity Irresistible offers that actually convert Here’s what you’ll learn: Why most ad accounts fail before Black Friday even...

Most ecom brands don’t fail because of bad products or weak ads — They fail because they’re too slow. In this solo episode of Ecom Growth Insider , I break down why speed is one of the most underrated advantages in business — and how moving faster can unlock better ads, stronger positioning, and category dominance. Inside, I share 3 real-world stories: Why brands regret not scaling when their ads...

In this solo episode of Ecom Growth Insider , I break down a simple but powerful truth: 💥 Most brands don’t need more strategies — they need more focus. Everyone wants to try the next big thing: TikTok, SEO, influencers, livestreams… but the fastest path to growth? Just double down on what’s already working. Inside this short episode, I cover: The question I ask every brand owner before anything...

AI isn’t just changing how people write — it’s transforming how they search, discover, and buy products online. In this episode of Ecom Growth Insider , I sit down with Jon Mest , expert in digital discovery and founder of ChatRank, to unpack how ecommerce brands can show up in AI-driven search results — and what happens to those that don’t. We cover: Why your organic traffic is declining (and wha...

Episode Overview: Most ecom brands are wasting ad spend — not because their ads suck — but because they’re sending traffic to generic product pages that don’t convert. In this episode of Ecom Growth Insider , I sit down with Jeff Park , founder of Daydreamers Design Studio , an agency helping 7-9 figure brands drive more conversions and higher AOV through high-performing landing pages. Jeff breaks...

In this episode of Ecom Growth Insider , I sit down with Michael Rathman , the founder of AdSumo Digital — an email & SMS marketing agency helping DTC brands add millions in revenue without increasing ad spend. We go deep on the real strategies brands are using in 2025 to turn email into a high-ROI growth channel — even if you’re just getting started. 💡 What You’ll Learn: Why most brands are...

In this episode of Ecom Growth Insider , I sit down with Camilo Castañeda , a true expert when it comes to ad creatives for e-commerce brands. Camilo is the founder of Epic Ads Lab , where he helps 7–8-figure DTC brands craft scroll-stopping ads using UGC, influencers, static visuals, and AI-powered video workflows. He’s also built the #1 video editing community online , helping editors and market...

In this episode of Ecom Growth Insider , I sit down with Mario Lanzarotti — entrepreneur, speaker, mindset coach, and the co-founder of All & Sundry , a premium custom footwear brand he successfully scaled and exited without raising funding or spending a single dollar on paid ads. We dive deep into: The real story of how Mario bootstrapped a luxury e-commerce brand from a New York showroom How...