Ecom Experiences

Celia Mulderrig is the VP of Ecommerce at NakedCashmere, where she leads a team of five employees and agencies to drive double-digital revenue growth year-over-year. Under her leadership, NakedCashmere experienced a 50% growth in new customers. Celia has 15 years of leadership experience in ecommerce, digital and growth marketing, and scaling DTC brands in Asia, Europe, and North America.  In this...

Anne Steeves is the Senior Director of Brand Marketing at Welly Health PBC, a wellness brand producing bandages, ointments, and other first-aid essentials. She played a significant role in scaling the brand from premarket to acquisition. With experience in nonprofits, for-profits, and startups, Anne built a $10 million ecommerce business from scratch. In this episode… In a competitive digital spac...

Kevin Shields is the Senior Growth Marketing Manager and Acquisition Lead at Atlas Coffee Club, a DTC brand delivering fine, freshly roasted coffee. As a DTC ecommerce growth marketer, he has experience in paid social and search, CRO, email, and SMS. Kevin has worked with notable brands, including Harper Collins Publishing, Wedderspoon, Authentic Empire Music Group, and FarmersCart. In this episod...

Katie Buczek is the Director of Sales for Amazon and Ecommerce at Totes Isotoner, a retailer selling umbrellas and rain gear that was acquired by Randa Apparel & Accessories in 2024. She is also a member of the Digital Shelf Institute and the Women in Retail Leadership Circle. Before Totes, Katie managed independent sales teams at Alpargatas and drove significant sales increases at David Donahue,...

Adam Gassman is the Chief Growth Officer at Beam, a functional wellness brand offering natural supplements. He is also the Founder of Lane 529, which offers personalized strategies for brand growth, and an investor and advisor for multiple companies. As a growth and marketing executive, Adam has over 10 years of experience driving user growth for content and DTC brands. In this episode… From risin...

Craig Horsley is the Director of Ecommerce Growth Strategy at Revision Skincare and a Digital Marketing Consultant at HRC Digital. As a seasoned leader in creative digital marketing and ecommerce, he has experience in digital and retail media, Amazon Advertising, content, and analytics. Before Revision Skincare, Craig held multiple roles at Galderma, including Digital Marketer and Ecommerce Media...

Eleah Portillo is a Fractional CMO at For Wellness, a performance-based wellness brand. As a marketing consultant for DTC and ecommerce brands, she has 20 years of experience managing growth-driven marketing strategies. Eleah is also an Adjunct Professor of Entrepreneurial Marketing at Loyola Marymount University. In this episode… In a competitive ecommerce market, simply designating yourself as a...

Will Prout is the Head of Growth at Titan Casket, which manufactures easily accessible and customizable caskets. As an experienced DTC marketer and growth hacker, he specializes in helping consumers in overlooked industries. Before Titan Casket, Will was the Director of Growth Marketing at Perry Health and the Senior Manager of Paid Acquisition at Fabric Technologies. In this episode… Niche spaces...

Mila Mendez is the Vice President of Digital Media and Ecommerce at RéVive Skincare, a luxury skincare line where she oversees the global strategy and operations of the brand's online presence and performance. She also collaborates with cross-functional teams and external partners to optimize the customer journey, enhance the brand's image, and drive revenue and profitability. As the former VP of...

Jesse Nuttall is the Head of Ecommerce at Goal Zero, which provides portable, cost-effective power solutions for the Congo. As a senior business leader, he has over 15 years of experience developing digital marketing strategies that have propelled revenue growth for large- and mid-sized companies. Jesse provides strategic thought leadership on digital strategies, revenue growth, partner developmen...

Kaleigh Redington is the Director of Marketing at Zen Habitats, a company that creates innovative reptile enclosures and products, and the Marketing Director at WeGro Co, a pet marketing agency. At Zen Habitats, she transitioned from a Brand Manager to the Director of Marketing in less than two years. Kaleigh has over seven years of experience in UX design and social media, digital, influencer, br...

Andrew Mosko is the VP of DTC, Ecommerce, and Marketing at Juiced Bikes, an e-bike company focused on sustainability and meticulous engineering. With a focus on balancing brand awareness and performance marketing, he has led strategies around promotions, online merchandising, and digital campaigns. With experience in both large and small organizations, Andrew emphasizes data-driven decision-making...

Jennifer Peters is the Senior Manager of Ecommerce at OLLY, a gummy vitamin brand. In her role, she leads the DTC ecommerce program, managing retention, warehouse management, web development, and inventory oversight. Jennifer is adept at navigating the complexities of FDA regulations for supplement branding and excels at finding innovative solutions to emerging challenges in the ecommerce space. I...

Jen Yu and Alex Penfold are the Co-founders of Jaxon Lane, an award-winning California-based skincare brand. After Alex became dissatisfied with existing men's skincare products and began using Jen's products instead, the husband and wife team founded Jaxon Lane to offer high-performing skincare for men. Jen is also the Business Enablement Lead of Google's food division. In this episode… In a mark...

Shelley Griffin is the Director of Ecommerce and Marketing at Caffe Vita, a Seattle-based coffee roasting company established in 1995. With over 10 years of in-house and agency experience and two years with the company, Shelley has been instrumental in scaling Caffe Vita's online store and subscription program. She is dedicated to bridging the gap between physical retail experiences and digital en...

Ashlee Anderson is the Director of Ecommerce and Performance Marketing at DECKED, a truck bed storage solutions company. She previously served as the Director of Ecommerce and Performance Marketing at Rumpl, an outdoor gear brand known for its performance material blankets. In this role, Ashlee oversaw the ecommerce journey on DTC and Amazon, balancing paid advertising with retention marketing str...

Nick Hernandez is the Director of Ecommerce at Felina, a women's apparel and intimates company. In his role, he drives the brand's recent pivot toward ecommerce and direct customer relationships. Nick is also a Founding Member of CartStars, a peer group of the most recognized leaders in ecommerce and retail. With nearly a decade of experience in health and beauty marketing, Nick has honed his expe...

Colin Nielsen is the CMO and Marketing Director at Tier 1 Concealed, where he has been instrumental in driving the brand's growth and recognition in the concealed carry enthusiast space. In his role, he is responsible for product development, content creation, and spearheading marketing initiatives. Colin's expertise spans graphic design and strategic planning, combined with a keen understanding o...

Ryan Regan is the Director of eCommerce at VKTRY Gear, which produces performance insoles that help athletes run faster and jump higher. His expertise spans all phases of e-commerce and digital marketing projects, making him a trusted source for strategies to optimize conversion rates. In this episode… Specialized products are some of the most difficult to sell, and cultivating brand recognition a...

Hannah Gates is the Head of Marketing at Reliefband Technologies, creators of anti-nausea wristbands. As a brand marketer and leader, she has built and scaled global health and wellness brands, start-ups, and unicorns. Hannah has experience creating and executing creative visions, enhancing the customer journey, and developing content strategies. In this episode… Marketing a brand is tough enough,...

Justin Silver is the Co-founder of AAVRANI, a science-backed hair and skin care brand. As an investor turned business owner, he has experience growing digital-first luxury brands through e-commerce, retail, and wholesale. Justin is also a Venture Advisor for Entrepreneurship at the Tsai Center for Innovative Thinking at Yale and an Entrepreneur in Residence at Venture Lab. In this episode… Launchi...

Summer Jubelirer is the Amazon Manager at OLLY, a vitamin and supplement company. As a seasoned e-commerce executive, she has spent the past 10 years in the space, from pioneering digital platforms to facilitating brand and agency growth. Summer is also the co-host of the Always Off Brand podcast, where she interviews leaders from various industries and shares the latest trends in the e-commerce s...

Martie Kuzzy is the Growth Marketing Director at NEIWAI, a DTC brand selling underwear, loungewear, and activewear. As a seasoned marketer, she was a Performance Marketing Manager and the Director of Growth Marketing at Andie, where she executed multichannel customer acquisition and pioneered emerging marketing channels. Martie is also a registered yoga teacher. In this episode… If you're consider...

Emma Secombe is the Director of eCommerce at Vibe Jewelry, which produces jewelry inspired by St. John and designed by local artists. She has experience in sales growth, digital marketing, product assortment planning, merchandising, and art directing. As a seasoned e-commerce director in the fashion industry, Emma has worked for brands like Mark Cross, Paul Stuart, Inc., and 3x1. In this episode…...

Max Rudy is the Director of eCommerce at Wild Planet Foods, a large-scale, sustainably focused seafood production company. With over 20 years of experience in CPG, he is an expert in Amazon vendor management and omnichannel e-commerce strategies. Before Wild Planet Foods, Max was the Director of eCommerce at Happy Family Brands, where he scaled the company's e-commerce department from 12% to 32% i...