eCom@One with Richard Hill

"I could be writing about ponies and glitter... then writing about swords... and AI would make them sound exactly the same." The conversation focused on the ever-evolving landscape of content strategy, with a particular emphasis on the impact of AI, the enduring fundamentals of SEO and the crucial distinction between content that drives revenue and content that simply fills space.  A key theme tha...

"You see 10 minutes on Dragon's Den. What you don't see is the two-and-a-half hours in the Den, months of forensic BBC due diligence, and the fact you've only got about a 1% chance of ever making it onto TV." In this episode, Richard sits down with Helen Lord, founder of Rehome, a marketplace dedicated to giving kitchens, bedrooms, bathrooms and interiors a second life. Helen shares her honest ins...

“What could’ve been a five-minute conversation with a human has now taken 30 minutes and made me angry.” In this episode of eCom@One with Richard Hill, the spotlight turns to AI’s real-world impact on the eCommerce landscape. Richard hands the reins to Kieran Wright and Damian Duke, who dive deep into where AI genuinely adds value beyond the hype. Listen in as they discuss how AI is speeding up pr...

“PPC doesn’t stand for pay-per-click anymore… it stands for ‘please, please convert.’” Welcome to another practical and insight-packed episode of eCom@One with Richard Hill! In this episode, Richard hands the mic to two of our PPC pros, Alex and Eleasha, for a deep dive into what’s working right now in paid search for eCommerce brands. Drawing on years of hands-on experience across B2B and B2C acc...

"Maybe I’ll hear back from your AI Assistant… Sorry Michael is Busy” Welcome to another episode of eCom@One, today, Richard is joined by Michael Duxbury from Dot Digital, a true veteran with over 15 years of experience in CRM, email marketing and martech. In this insightful conversation, they dive deep into how AI is transforming the worlds of email and CRM marketing, from boosting segmentation an...

There are seismic changes rocking the eCommerce world at the moment.  In this episode of eCom@One, host Richard Hill sits down with John Brolly, Head of Partnerships EMEA of Athos Commerce, for a deep dive into the seismic changes rocking the eCommerce world; driven by AI, product data, and new approaches to product discovery. With unique insights spanning thousands of retailers, agencies and bran...

Email Marketing isn’t dead.  We’re joined today by Sophie Penny, Senior Account Manager at EcomOne. In this insightful conversation, Richard Hill and Sophie Penny dive deep into the world of email marketing in e-commerce, tackling the big question, is email marketing dead? Spoiler: it’s not, but the game has definitely changed. Together, they discuss the powerful role AI now plays in email. Think...

“I do think as a founder of a small business, if you can get face to face with someone, you sell them on the story, not the product”. On this episode of eCom@One, host Richard Hill sits down with Fran Gresswell, the dynamic founder of Riviera Iced Tea, a premium drinks brand she launched while still at university. Fran’s journey is nothing short of inspiring: from bootstrapping her business and ov...

In this episode recorded live at our Live Uncut event, Richard Hill sits down with Lucie , founder of Hair Syrup, to unpack one of the most inspiring eCommerce success stories of the past five years. What started as a personal solution to hair problems in a Warwick University student kitchen has exploded into an 8-figure business that became the most viral hair care brand on TikTok globally. Lucie...

In this solo episode, Richard Hill breaks down the one thing that keeps coming up with every successful eCommerce founder he's interviewed over the past five years. It's not marketing strategy, tech stack, or hiring process. It's something simpler, but most founders get it completely wrong. Richard explains why sharing your vision consistently, clearly, and with your entire team is the difference...

In this episode, Richard Hill sits down with Nick Preston, the commercial force behind Muscle Food, to unpack one of the most intense business turnaround stories in UK eCommerce history. Nick shares the raw, unfiltered account of building a category-defining nutrition brand, being forced out by shareholders, and then getting a phone call that gave him less than 24 hours to decide if Muscle Food li...

In this episode, Richard Hill sits down with Matthias Kleven, Head of Northern European Partnerships at Shopify, to unpack one of the biggest platform shifts eCommerce has seen in over a decade—the ability to buy directly from AI agents without ever leaving the conversation. Matthias breaks down Universal Commerce Protocol (UCP), an open framework co-developed by Google and 20+ retailers that allo...

In this episode, Richard Hill sits down with Alexandra Stephens, Head of Performance at eComOne, to unpack how performance marketing has transformed from granular manual work to AI-powered automation, and why human insight around profitability still matters more than ever. Alex shares her journey from fashion merchandising to leading paid advertising strategies across Google, Meta, and Microsoft,...

TikTok Shop strategy. Live shopping chaos. Creator-led growth. In this episode, Sarah Lee (Head of Social & Influencer Marketing) and Kiri Leach (DTC & E-Commerce Ops) from The INKEY List reveal how they turned TikTok Shop from a curious experiment into a revenue powerhouse—now driving 21% of their shop revenue through live streams alone. From accidentally selling 1,000 sunscreens for £1 e...

Theo Roberts — SEO Isn't Dead. It's Everywhere. SEO is dead. Again. Apparently. Another week, another LinkedIn post declaring the end of search as we know it. AI overviews are stealing clicks. LLMs are the new gatekeepers. Google's slipping. And suddenly, everyone's an expert on what's "killing" SEO. Here's the truth: SEO isn't dead. It's evolved. And if you're still optimizing like it's 2019, you...

AI, Amazon & the future of eCommerce The buzz around AI isn’t slowing down—and for good reason. It’s not just another shiny tool. It’s changing how businesses work, grow, and compete. This week, Richard sits down with JJo Lambadjieva, CEO and founder of Amazing Wave, to break down what AI really means for Amazon sellers and eCommerce brands. Jo’s been in the game for 14+ years—running performa...

AI in the Agency: Curiosity, Change & What Keeps Me Up at Night - Richard Hill AI in eCommerce marketing. Hype or opportunity? For Richard Hill, founder of EcomOne and host of the EcomOne Podcast, the answer is clear: curiosity, testing, and embracing change are what keep an agency thriving. In this solo episode, Richard takes us behind the scenes of how his agency is experimenting with AI — f...

Emma Derbyshire & Brittany Jarman — Agency vs. In-House: Why Communication Wins Every Time Agency or in-house? Oh, here we go again. A debate that refuses to die, fueled by LinkedIn posts, bad experiences, and the occasional horror story. But here’s the truth: it’s not versus . It’s not a fight. It’s a partnership. Poor communication kills partnerships. Lack of trust kills growth. Bad vibes? T...

Email marketing is dead. In this episode, Richard sits down with Emilia Święcicka, Strategic Partnership Manager at Intuit Mailchimp, for an engaging and insightful chat about how email marketing is evolving in the world of eCommerce & how it is simply not dead.  Emilia walks us through her journey, from starting out on the agency side to leading strategic partnerships at Mailchimp, where she...

In this episode, Richard sits down with Nick Altimore, a seasoned link building strategist and Director at SirLinksalot, to explore one of the most underutilised yet powerful growth levers in eCommerce, link building. Together, they break down what actually works in today’s SEO landscape, starting with foundational techniques like "pillow links" and moving into advanced tactics such as 301 redirec...

This podcast episode is a special one and let us tell you why!  Richard sits down with the powerhouse sisters and Co-Founders of Pretty Lavish, Samantha and Stephanie Frost. From humble beginnings as a spare-bedroom side hustle, Pretty Lavish has blossomed into a global contemporary occasion wear brand, backed by a growing team of nearly 50 and thousands of loyal customers. Tune in to hear how Sam...

Saving nipples since 1984.  Richard sits down with Stacey Priestley, Senior Growth Marketing and Social Commerce Manager at Lansinoh , a pioneering brand dedicated to supporting moms at every stage of their pregnancy and postpartum journey.  With over 17 years of eCommerce experience, Stacey brings a unique blend of industry expertise and personal passion for helping parents navigate the challenge...

In this episode of eCom@One with Richard Hill, we tackle one of the most critical and often misunderstood challenges in modern eCommerce, marketing attribution. Joining us is James Hawkins, Senior Partnership Manager at Triple Whale , who brings a sharp perspective on why attribution has become increasingly complex in the wake of privacy shifts like iOS 14.5 and GDPR.  James breaks down the core i...

Link building is one of the most powerful ways to boost your SEO and get your site noticed.  Think of backlinks like votes of confidence, when reputable sites link to yours, search engines see it as a sign that you’re legit and worth ranking higher. That means more visibility, more traffic, and ultimately, more customers.  But it’s not just about quantity; quality matters big time. A few strong, r...

It's time to dive deep into the captivating world of podcasting with our hosts, Carrianne Dukes and Dan Zahajkiewicz, as they share their expertise and experience from 5 years of producing this exact podcast. While Richard is away in Thailand, Carrianne and Dan guide us through the intricacies of starting a successful podcast. From the initial steps to overcoming hurdles, they offer invaluable adv...