Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

Nathan Allebach, the voice behind legacy brand steak-umm, joins the podcast to talk about brand voice and how to get real on Twitter. steak-umm bless. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com

Jimena Zamora of @CominoFoodStories joins the podcast to talk about the importance storytelling behind food photos, her Hospitality Heroes, and the legacy of Antony Bourdain. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com

Alan from @EatKentucky joins the podcast and we talk about traditional media's reach, social media supplementing blogs, and Pat's Snack Bar in Manchester, KY. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com

Angela Roberts of @SpinachTiger and @NashvilleFoodBuzz talks about her foray from the blogging world into the realm of beautiful food photography on Instagram. She shares how online connections have turned into real friendships and where you need to eat in Nashville right now. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com

Abram Bagwell of @NashvilleOnTheRocks tells us why he and his friends chose to focus their account solely on Nashville's beverage scene and their own recipes. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com

Sarah Canton from @SpacePlaceAndGrace shares the importance of working with brands that align with your values and what makes a good photo on social. Instagram: @TheGoSocial Twitter: @TheGoSocial www.goforthbesocial.com

Leigh Roach and Tamara Schneider of @KyTasteBuds discuss how starting their blog broke them out of a rut, gave them an excuse to spend more quality time together, and experience everything the Commonwealth of Kentucky has to offer. Instagram: @TheGoSocial Twitter: @TheGoSocial

Heather Neilson of @LouisvilleSitesAndBites discusses how influencers can help support local businesses and her recent discovery of the Louisville restaurant scene. Twitter: @TheGoSocial Instagram: @TheGoSocial www.goforthbesocial.com

How-to grow your social following by being vulnerable and real. In this inaugural episode of Eat. Drink. Social., the Go Social team discusses brand personality, corporate responsibility, and gets tips from Louisville influencer JC Phelps (@JCPeats).  For more on Eat. Drink. Social., visit www.goforthbesocial.com  Twitter: @TheGoSocial Instagram: @TheGoSocial