East Trade Winds

Tenders and RFPs are full of opportunity—but they’re also full of paperwork, confusing rules, and missed chances. In this inspiring and practical episode of East Trade Winds, we sit down with Jim Overboom , a young Dutch entrepreneur and co-founder of TenderSeal , to uncover how AI is transforming the tendering process —and how small businesses can finally compete with the big players. 🎓 Jim, who...

Busy doesn’t equal productive—lack of clarity is the real culprit. Episode Summary: What if your business ran with the ease of rowers in perfect sync—no friction, no burnout, just smooth forward motion? In this episode of East Trade Winds, hosts Bernie Franzgrote and Wayne Pratt sit down with Frances Strickland , founder of VeroLead , to uncover the 3 essential keys that bring clarity, performance...

The problem solved: Many professionals use LinkedIn, but very few make it work for them. In this episode of the Knack 4 Business podcast (also appearing on the East Trade Winds series), hosts Bernie Franzgrote and Wayne Pratt sit down with LinkedIn expert Tony K Silver (from  tonyksilver.com and  thesilvervoice.co.uk ) to hear the story of how one simple but often‑ignored change helped Tony turn h...

In a fast-changing digital world, many teams are disconnected, under pressure, and missing out on the real potential of AI to support—not replace—human impact. 🔑 Key Topics Covered: What the Talent Box really is—and why it works Four color personality types and how they affect your team Why intention and mindfulness change outcomes How AI can enhance (not replace) recruitment and team building Tr...

Most businesses have a Google Business Profile… but few actually use it to its full potential. When was the last time you updated your Google Business Profile? If you're like many business owners, it might have been… never. In this energizing episode of East Trade Winds , hosts Bernie Franzgrote and Wayne Pratt sit down with marketing powerhouse Catherine (Cat) Herd of Purple Panda Creative Market...

Fraud is now the most common crime in the UK—Jason helps people and businesses spot scams before they lose money.   📝 EPISODE DESCRIPTION Jason Costain, a fraud expert from Javloc , has seen it all. Fake websites. Social engineering. Text messages that fool even cautious parents. In this must-hear episode of East Trade Winds , hosted by Bernie Franzgrote and Wayne Pratt , Jason walks us through s...

Most startups fail not because of the idea—but because of three big, avoidable mistakes in validation, pitch communication, and legal structure. In this high-impact episode of East Trade Winds , hosted by Bernie Franzgrote and Wayne Pratt , we welcome Anthony Rose , founder of SeedLegals and a legal tech trailblazer helping startups raise smarter. Known as the “man who saved the BBC” and a serial...

Many experts and entrepreneurs struggle to stand out as podcast guests—Noémi Beres shows you how to fix that.   It’s one thing to get on a podcast… it’s another to make it count. When Noémi Beres co-founded Podcast Connections , she noticed how many guests missed key opportunities—by failing to prepare, promote, or connect. In this energizing episode of East Trade Winds—hosted by Bernie Franzgrote...

In this episode of East Trade Winds , we take a step back from business tactics to focus on something even more powerful: your personal mission statement . Wayne Pratt, founder of Motive8U and seasoned business coach, shows us how to create a purpose statement in under 15 minutes that can re-align your personal and professional life. Hosted by Bernie Franzgrote and Wayne himself, this engaging ses...

Most salespeople talk too much and listen too little. Paul shows how mastering the right questions can change every sales conversation. In this East Trade Winds session, hosted by Bernie Franzgrote and Wayne Pratt , we meet Paul Kirch , founder of Boss Academy . Paul built his sales career the hard way—trial, error, and rejection. Along the way, he discovered that questions , not polished pitches,...

Teams often struggle because we don’t understand why people think the way they do — leading to miscommunication, low performance, and frustration. In this episode of East Trade Winds, we host Adam Kirkaldy of MindTime (LinkedIn: Adam Kirkaldy , websites: adamkirkaldy.com and mindtimedynamics.com). He shares a powerful framework called the MindTime model that explains individual motivations through...

Do you really know where your receipts are — and what they could be worth in a tax audit? In this eye-opening episode of East Trade Winds , we sit down with Eric Sonego , Partner at CAPROS and seasoned business advisor, who breaks down why good record keeping isn't just for tax time — it's for business survival . For years, Eric relied on mind mapping to solve work problems. At first, people thoug...

Many people fear selling—afraid of rejection or seeming arrogant—so they miss out on real business growth. Imagine you're about to talk to a potential client, but there's a voice inside saying, "What if they say no? What if I sound pushy?" That’s where our guest, Percy Barr of Percy Barr Consultancy , comes in. He helps you change that story. In this episode of East Trade Winds , Percy joins us to...

The Problem This Solves : Many business owners overlook the goldmine hidden in their own client lists—missing out on referrals and repeat business.   When it comes to business growth, some of the most overlooked assets are right under your nose. In this episode of East Trade Winds , we’re joined by Percy Barr , founder of Percy Barr Consultancy , who shares why your client list isn’t just data—it’...

The problem Percy Barr solves in one sentence: Many business owners feel stuck and isolated trying to solve big problems alone.   Imagine a small group of business owners, each with a different challenge, coming together with purpose. That’s a mastermind group. In this episode, Percy Barr tells the story of how these groups turn ideas into action—and businesses into success stories.   Starting wit...

Problem: Many small and medium businesses struggle to automate tasks and scale efficiently using affordable technology. In this episode, Kenneth Edmonds, founder of  22 Century Management and the host of “Discover the Secret to Better Business with AI Agents!”, shares his journey and key strategies to help businesses harness the power of AI agents. Through storytelling and concrete examples, he ex...

The problem this speaker solves: Many businesses struggle to know exactly who their ideal customer is — and end up wasting time, money, and effort chasing the wrong audience. Imagine you’re running your business, pouring your heart into marketing, and still wondering: “Why aren’t my dream clients finding me?” You tweak your ads, post on social media, and send emails, but nothing seems to click. Th...

The problem Craig solves: Most phishing training fails because it’s repetitive, fear-based, and forgettable. It started with a question: What if cybersecurity training could be as engaging as your favorite game? Craig Taylor, co-founder of CyberHoot and veteran in the cybersecurity field, set out to find the answer. Over the years, he noticed a troubling pattern—traditional phishing simulations an...

Many breast cancer survivors suffer discomfort and skin irritation from conventional prostheses after surgery. Simonne Cormier, a breast cancer survivor, spent 33 years in federal service before launching Au Naturel Solutions Inc. in 2019. After her lumpectomy and mastectomy, she found traditional prostheses uncomfortable and poorly suited to sensitive skin. Frustrated, she designed her own patent...

Problem (in one sentence): Many business owners struggle to use AI in practical, people‑centered ways to improve daily workflows. In this episode of East Trade Winds , we sit down with Jeff Borschowa , podcaster and founder of Global Wellness HQ , to explore how AI evolved from a buzzword into his “secret brain power.” Jeff opens up about his personal journey—from skepticism to mastery—highlightin...

Most startup founders don’t know what they don’t know—especially when it comes to business law. What if legal clarity could be the secret weapon in your growth strategy? In this week’s episode of East Trade Winds , we’re joined by Jon Hood , startup attorney and founder of Hood Venture Counsel , to unravel the simple legal frameworks every founder needs to know. Whether you’re in the ideation phas...

Most business owners struggle to get noticed and build trust in their niche. 🌟 Storytelling Summary Picture this: you’re at a networking event, eager to share your expertise, but you only have seconds before someone walks away. That’s where Mark Hayward , co-founder of the Podcast Introduction Group, saw a massive opportunity to shift the game. In “Why Being a Podcast Guest Is a Secret Business H...

Too many businesses struggle to grow because leaders aren’t equipped with real-world tools for real change.   This episode features an inspiring conversation with  Dr. Kieth Deats , founder of  Recree8 , who shares how transformational leadership can revolutionize businesses. Hosted by  Bernie Franzgrote and  Wayne Pratt on East Trade Winds , this session dives deep into leadership, mindset, and s...

The problem Mary Alice solves in one sentence: Does your website feel cluttered and confusing? Mary Alice helps turn it into a clear, lead-generating machine.   🎁 Summary of the Presentation Join hosts Bernie Franzgrote and Wayne Pratt as they welcome Mary Alice Bell , founder of Digital Insite, to East Trade Winds. Mary Alice is an expert web strategist and WordPress specialist with a track reco...

Problem Solved: Many business owners don’t fully understand what insurance they need — or why they need it — until it’s too late. In this episode of East Trade Winds , hosts Bernie Franzgrote and Wayne Pratt welcome Younes Taoudi , a trusted Commercial Insurance Broker at Gifford Carr Insurance Group ( Younes on LinkedIn ). With more than 17 years of experience, Younes helps Canadian businesses un...