Earning Ears

Thea Ngo started Founders in Motion because the podcasts she loved — How I Built This, Shoe Dog — never answered the questions she actually had. Not the origin myths. The basic ones: how do you get your first customer? How do you pitch the first enterprise client? Eighteen months and 32 episodes later she has 1,200 YouTube subscribers, 200,000 to 300,000 monthly reach on LinkedIn, and an audience...

Georgie Healy recorded two episodes of a podcast that never saw the light of day. The editing killed it — eight hours an episode, on top of a full-time job. Eighteen months on, her show In the Blink of AI has passed 350,000 downloads, and this is the post-mortem on what changed the second time around. Georgie traces the habit to a freezing 2017 in Detroit, walking to Ford's headquarters with the b...

Summary In this episode of Earning Ears, host Adam Spencer interviews Kayla Medica, a marketing expert and creator of the Mehdeeka newsletter. They discuss Kayla's experiments with LinkedIn, including the surprising finding that posting less frequently actually increased her reach. They also delve into the importance of finding the right content format for your audience and the value of engagement...

Episode Summary: In this episode of Earning Ears with Adam Spencer, guest Michael Batko delivers a wealth of insights into content creation, community building, and productivity for startups. Michael Batko's varied experience as the CEO of Startmate fuels a compelling conversation that touches upon his passion for learning, efficient communication within organizations, and the practices that contr...

Episode Summary: In the latest episode of Earning Ears, host Adam Spencer sits down with Bree Fedele, Senior Marketing Manager at Airtree, to explore the expansive world of content marketing. Bree has spent the past decade helping big tech companies and brand-new startups to tell great stories and supporting them to translate their ideas into tangible outcomes. In 2021 Bree joined Airtree, one of...

Episode Summary: In this episode of Earning Ears, Adam Spencer sits down with community-building expert Paz Pisarski to delve into the transformative world of community development within the startup ecosystem. Paz shares her unique perspective on what differentiates an audience from a community and outlines the indispensable role of continuous engagement in creating an environment where members s...

Episode Summary: In this insightful episode of Earning Ears, Adam Spencer sits down with Will Richards and Gemma Clancy, the force behind "Overnight Success." This conversation dives deep into the nuts and bolts of building a dedicated audience in the competitive startup ecosystem. The episode begins with a nod to the consistency required in producing content that resonates with and retains subscr...

Episode Summary: In this engaging episode of "Earning Ears," host Adam Spencer talks with Yaniv Bernstein, a seasoned professional with deep roots in the tech industry and startup ecosystem. Yaniv delves into the importance of living an exciting life as the bedrock for generating compelling content, bridging his extensive experience to provide listeners with a unique understanding of Silicon Valle...