Early Adoptr: Making AI Your Unfair Advantage

Last week, Kyle and special guest Sean debated whether Claude Code is worth switching to if you don't know how to code. The answer was: it depends. So Sean spent the following week finding out. In this episode, it's the second part of our interview with Sean. Kyle and Sean to go through what actually happened when Sean used Claude Code for a week, including the modes that made Claude Code manageab...

If you use Cowork and talk to anyone slightly more technical about what you're doing with AI, you've probably heard it. "Just use Claude Code." Maybe more than once. And when you've tried to figure out whether that advice actually applies to you, the answers have been some version of "it depends." That's not helpful when you've never written a line of code and you're trying to make a sensible deci...

AI has a memory problem. It is exceptionally capable within a session, helping you draft a pitch, review a contract, and write a client proposal in the same afternoon, but close the tab and it forgets everything. Open a new chat and you are back to square one, re-explaining who you are and what you do from scratch, every time, until it still never quite sounds like you. This week, Rob Webster, fou...

Vibe coding has made it possible to build working software without writing a line of code, and most non-technical founders haven't caught up with that yet. The assumption that you sketch something out with AI and then hand it to a developer is out of date for a lot of use cases. The tools have moved on, and this episode explains what that actually looks like now. Vibe coding was Collins Dictionary...

Women are adopting AI tools at a 25% lower rate than men. 33% of men use AI daily at work versus 27% of women. Men are 23% more likely to be encouraged by their managers to try it, and 27% more likely to be praised when they do. Most of the conversation about women's lower AI adoption rates focuses on what women need to do differently. Instead, we're looking at the conditions that produced the gap...

Claude for Small Business is Anthropic's answer to the admin pile that never goes away. If you're running a small business or startup, you already know the problem: you're the one doing payroll, chasing invoices, building proposals, and following up with leads who went quiet, all at once, all the time. Claude for Small Business doesn't fix all that, but it does something almost more useful: it run...

AI layoffs are dominating the news, but the story being told isn't the full story. When Meta announced 8,000 cuts, the coverage landed the same way it always does. But Meta's savings from those cuts amount to roughly £3 billion, and their AI infrastructure spend this year runs to multiples of that. So what's actually going on? In this episode, Jess and Kyle work through the real economics behind t...

A year in AI doesn't feel like a normal year, it feels like about five. The AI landscape has shifted faster in the last twelve months than most businesses could track, let alone act on. For Early Adoptr's first anniversary, we're taking the opportunity to map what actually changed: the model landscape, the rise of MCP, what happened to agents, and what's worth paying attention to in the next twelv...

Most people start their AI journey by asking how to save time. That is not a wrong question — but Anthropic's latest research, based on open-ended interviews with over 81,000 Claude users across 159 countries, suggests it may not be the most important one. The most commonly reported productivity gain in the study was not speed. It was scope. Not doing existing work faster, but doing things that yo...

This is the second part of our interview with Rob Webster, who has spent over 20 years in media and marketing, ran data and technology at MediaCom for some of the world's biggest brands, built and sold a MarTech and AdTech consultancy, and now works with enterprise businesses on how they actually adopt AI. In this episode, Jess and Kyle talk to Rob about everything from navigating the messy middle...

It's here! The culmination of our series on agents, and if you've ever wondered how to make the most of the AI agents in your business (without a huge budget or a team of developers), this is the episode for you. This week on Early Adoptr, we are joined by Rob Webster, who has spent 25 years working at the intersection of data, machine learning, and marketing, including working on data and technol...

A new client signs...congrats, you're excited! And then the onboarding begins process with all the tedious tasks: folder creation, the welcome email, the kickoff scheduling, the project setup, the intake form you'll need to chase twice. None of it is difficult, all of it takes time, and it always seems to happen at the exact moment you're least available to do it well. This week on Early Adoptr, w...

Most business owners have heard the word "framework" thrown around a lot lately and filed it under "probably technical, not my problem." In this episode, we make the case that it is your problem, not because you need to build one, but because understanding what a framework actually does is what helps you evaluate any agent tool being pitched to you, spot where an agentic workflow is likely to brea...

"AI Agent" has become one of those phrases that means everything and nothing depending on who's using it. It gets attached to basic customer service bots, to tools running overnight making business decisions, and to everything in between. And then there's "agentic AI," which most people use interchangeably with "AI agent" but shouldn't. If you've been nodding along while wondering what actually se...

Claude Skills is one of the most useful features available to Claude users right now, and solves something that you almost definitely have encountered. You start a new conversation, and Claude has no idea how you like things done. You end up re-explaining your tone, pasting in your brand guidelines, or manually correcting the output back into something that actually sounds like you. Every. Single....

MCP — Model Context Protocol — is the AI infrastructure that's quickly becoming the key layer underneath almost every serious AI setup. It's a big part of why AI is shifting from something where you copy and paste from one tab to the other, to something that actually can act on your behalf, and is the foundation that makes agentic AI possible. Last week in part one of this series, we covered the w...

MCP — Model Context Protocol — is the open standard that is quickly becoming the infrastructure layer underneath almost every serious AI tool you will encounter in 2026. It's one of the main reasons that AI is shifting from something you consult to something that acts on your behalf. And like most big developments in this space, it has arrived with both significant opportunity and risks. In this e...

OpenClaw is one of the biggest AI stories of the year, and it is generating equal parts excitement and concern. Unlike every other AI tool you have probably used, it does not just respond to questions...it takes action.  In this episode, Kyle and Jess get into what OpenClaw actually is, why the use cases are compelling enough that people are buying spare laptops just to run it, but (most impo...

The QuitGPT movement has been spreading across Reddit and Instagram, with people canceling their ChatGPT subscriptions for reasons ranging from political concerns to product frustration to simple curiosity about what else is out there. Whatever you think of the movement itself, it has done something actually useful: it has made a lot of people stop and ask whether ChatGPT is actually the best tool...

A new study from the National Bureau of Economic Research made headlines with a blunt claim: AI has had no measurable impact on productivity. Kyle and guest co-host Sean (filling in for Jess) do what most people never bother to do...they actually read the full 70-page report! What they find is far more interesting, and far more useful, than the headline suggests. Here's what the headline buried: f...

Claude Cowork is generating serious buzz as Anthropic's latest feature, but the name undersells what it actually does. This isn't collaboration software, it's a desktop AI agent that can read, create, edit, organize, and manage files on your local computer through plain English instructions. In this episode, Kyle and guest co-host Sean break down what Claude Cowork actually is, how it works, and w...

ChatGPT “apps” have been getting a ton of hype since OpenAI opened submissions in December. The pitch is simple: this is the iPhone App Store moment for AI — build once, tap into hundreds of millions of users, and ride the distribution wave. In this episode, Jess and Kyle unpack what ChatGPT apps actually are (and what they aren’t). They break down the difference between apps, plugins, and custom...

Synthetic data is often pitched as a shortcut around slow, expensive market research. In this episode, we break down when that promise holds, and when it falls apart. This week, we welcome our guest Lee Henshaw, founder and AI marketing guru, to share how he actually uses synthetic respondents in real business decisions. From testing pricing and sales messaging to simulating focus groups of UK med...

Synthetic data is being pitched as the end of slow, expensive market research. And in some cases, it really can help: it’s useful for testing systems safely, generating options quickly, and reducing the cost of experimentation, especially for small teams. But “synthetic data” is used to describe two very different things. One is synthetic datasets (fake-but-realistic data for testing and privacy)....

AI video tools like Sora 2 and Nano Banana are finally crossing a line that earlier generations couldn’t: they don’t feel creepy anymore, and in some cases, they actually work! But “looking impressive” and “being useful” are two very different things. In this episode, we break down where AI video actually makes sense for founders (think: fast prototyping, early-stage demos, internal storytelling),...