Blake

E-commerce Innovations : Let's Make Sense Of This Sh*t

Business EN ↓ 5 episodes

This show is for solo merchants and side-hustle operators running $5K–$500K/year online who are tired of guru hype and want numbers-first explainers they can act on this week. We own storefront operations — Shopify and marketplace fees, margins, conversion fixes, fulfillment tradeoffs, and platform changes — in 8–12 minute tactical episodes. We never drift into equity markets (`the-morning-market-show` territory), passive-income fantasy, or therapy-adjacent "relief" framing. Every episode opens with a specific platform change or fee update, then delivers a three-step fix a one-person shop can...

Author

Blake

Episodes

Understanding E-commerce 101: Shopify Fees, Margins, and What 30.06.2026 6:04

In this episode, we cover Shopify fee basics. The conversation opens with: Welcome to E-commerce Innovations : Let's Make Sense Of This Sh*t. I'm Blake, and we start this episode with Shopify because its fees hit every solo merchant before any sale clears. Many operators hear about scaling stores yet overlook how the basic plan charges two point nine percent plus thirty cents on each transaction....

Understanding Shipping Labels: The Real Cost of Free Shipping 29.06.2026 7:41

In this episode, we cover Shipping economics. The conversation opens with: Welcome to E-commerce Innovations : Let's Make Sense Of This Sh*t. I'm Blake and this episode breaks down shipping labels along with the real cost of free shipping promises that many stores make. Solo merchants running between five thousand and five hundred thousand dollars a year often see their contribution margins shrink...

Understanding Product Page Photos: Five Shots That Lift 29.06.2026 5:41

In this episode, we cover Product pages. The conversation opens with: Welcome to E-commerce Innovations : Let's Make Sense Of This Sh*t. I'm Blake and we're opening with product page photos because weak images still cost solo merchants real money on Shopify stores. Most side operators running under five hundred thousand dollars a year skip the five shots that actually move the needle on conversion...

Understanding One-Click Checkout Changes: What Small Stores Must 06.06.2026 4:10

In this episode, we cover Checkout friction. The conversation opens with: Hey there and welcome back to E-commerce Innovations : Let's Make Sense Of This Sh*t. I am Blake. One-click checkout updates just hit Shopify stores under fifty thousand dollars in monthly revenue and the friction is showing up in abandoned carts. Platforms added extra verification steps that slow things down by an average o...

Understanding Amazon FBA Storage Fees: When Inventory Costs Bite 06.06.2026 5:38

In this episode, we cover FBA storage. The conversation opens with: Hey there and welcome back to E-commerce Innovations : Let's Make Sense Of This Sh*t. I am Blake and today we look straight at Amazon FBA storage fees because those charges hit solo merchants harder than most platform updates. If your inventory sits in their warehouses past the first month the costs start adding up fast. Many oper...