duo on the mic

You’ve got a few solid candidates. Now what? This episode is part two of our series on hiring marketers (missed part one? Go back to the episode before this one). In this session, we’re focusing on how to confidently assess the marketer in front of you… before, during, and after the hire. We dig into: • What to ask in interviews (and what their answers should tell you) • How to design take-home ta...

Hiring your first marketer? It’s not just about salary. Top talent wants autonomy, learning, vision—and they can smell BS from a mile away. In this episode, we’re joined by Stéphanie Rasolofonirina, founder of Mavao and recruiter for top startups. She shares what actually makes a startup attractive to great marketers (spoiler: it’s not ping pong tables), including: • Why your job listing isn’t lan...

Your team’s best ideas? Stuck in Slack threads. Your biggest lessons? Buried in emails. Most startups treat writing as a ‘marketing thing’—and that’s exactly why no one’s paying attention to them. In this episode, we’re getting real about: • Why your startup is invisible : If no one on your team is writing, you’re not just quiet—you’re forgettable. • The pushback problem : What we heard from our t...

Think you're doing everything when it comes to content marketing, but still getting crickets? In this episode, we’re joined by a content expert to get brutally honest about: • Why no one cares about your content : It’s not that it’s bad—it’s just irrelevant. Harsh, but true. • The curse of consistency : Why posting just to stay “top of mind” is doing more harm than good. • Standing out in a sea of...

So, you think you’re running campaigns? Spoiler alert: if you’re just posting tweets and sending newsletters, you’re not. A real marketing campaign is structured, purposeful, and data-driven. In this episode, we’re breaking down: • What a campaign really is (and what it’s not): It’s more than a list of tasks—it’s a strategic initiative with clear goals and ownership. • Common mistakes marketers ma...

GDPR: a marketer’s headache—or secret weapon? GDPR is your chance to build trust, improve data quality, and create a stronger connection with your audience. In this episode, we cover: • What GDPR is and why it matters : Hint—it’s about more than just compliance. Respecting customer data can give you a competitive edge. • Who needs to comply : If you’re handling EU citizen data—even if you’re not i...

Positioning: it’s more than just a tagline—it’s your brand’s heartbeat. Without a clear position, even the best product fades into the background. In this episode, we dive into: • What positioning really is and why it’s essential for making your brand stand out in the market. • Common founder mistakes , like trying to be everything to everyone, and why sticking to outdated positioning can hold you...

Data: the love-hate relationship every marketer knows. Ever feel like you’re spending more time justifying your work than actually doing it? In this episode, we break down: • Why data often falls short : LinkedIn and Google Ads might not show up in CRM as last-touch, but they’re still driving traffic. Why the disconnect? • The irony of attribution tools : Leaders want proof but resist investing in...

Hiring your first marketer can feel like a huge deal—especially when marketing covers so much ground. Building an entire team immediately isn’t realistic, and finding one person who can handle everything from growth to content to analytics? That’s tough. Should you go for someone great at growth or someone focused on building your brand? It’s hard to know where to start. In this episode, we’re bre...