DTC Unboxed

He had 30 minutes with Steven Bartlett. The brand team had six hours. He spent all 30 minutes filming hooks. That is Raph's approach to performance creative in one scene. Over five years and $50M+ in Meta spend across Zoe, Speechify and Mojo, he built systems that produced 500 ads in a day with three people. One CGM hook cut Zoe's CAC by half. At Speechify he helped scale from 50 ads a month to 2,...

Madelyn Byers has managed over $100 million in media spend, had individual videos spend tens of millions, and says she still sometimes has no idea what will work. After a decade in D2C, that is not a confession. It is a philosophy. She built the in-house performance creative programme at HelloFresh Group, working across HelloFresh, EveryPlate, Factor and Green Chef. She was an early member of Aura...

Paddy Kennedy managed $5M a month in global media spend at Oodie and helped scale it to $220M in turnover. At Füm, he built an entire multi-channel growth programme from scratch when Meta kept banning their account. Now he is building Menina, his own DTC eyewear brand, launching June 26th. In this episode Ryan sits down with Paddy to unpack three growth levers most DTC operators underinvest in: Em...

Smalls is one of the fastest-growing fresh cat food brands in the US, with over $100M in annual revenue and 200% year-on-year acquisition growth. Will Youm is Senior Growth Manager at Smalls, leading the growth strategy behind a brand that is actively trying to dismantle a century of pet food industry misinformation. In this episode Ryan sits down with Will to unpack the full Smalls growth playboo...

AG1 grew from $10M to $600M in revenue over seven years, entirely customer funded with zero VC money until 2021. Jon Corne was Global CMO for most of that journey, building the podcast advertising and creator economy strategy that the entire DTC industry has spent the last five years trying to reverse engineer. In this episode Ryan sits down with Jon, now 12 months out of the business, to unpack t...

Grüns went from zero to $300M ARR in 2.5 years. They ship 4 million gummies per day, just raised a $35M Series B at a $500M valuation, and have 10 new products launching in 2026. This isn't luck. It's an intelligently architected DTC model - and in this solo breakdown episode, Ryan Walton tears it apart piece by piece. This episode is a different format to our usual guest interviews. Ryan runs thr...

Tushy has convinced 3 million+ Americans to ditch toilet paper, challenging bathroom habits that have gone unchanged for 170 years. In this episode, Ryan sits down with Jerel Blades, Head of Growth at Tushy, to unpack the growth playbook behind one of DTC's most recognisable brands. 0:00 Intro 01:35 - Defining Bathroom Wellness: Shifting from "The Bidet Company" to a "from gut to butt to bowl" eco...