DTC Slingshot

In this episode, Lachie interviews Georgette Marie Hewitt, the founder of Skygazer, a company specializing in sand-resistant towels. Georgette shares the inspiring journey of how she created her innovative product and expanded her business internationally. She delves into her experiences with online business, the intricacies of product development, and the strategies she employed for growth. Georg...

In this episode, Lachie interviews Yii Ying, the co-founder of Vivianly, a company specialising in handmade high heels. Yii Ying shares the origin story of Vivianly and how they have sold over 500,000 pairs of shoes. She discusses their best-selling product, the challenges of selling high heels online, and their marketing tactics on Amazon. Yii Ying also talks about her other ventures, MusoHunt an...

In this episode, Lachie interviews Garrett Peters, the CEO of Duncan and Stone Paper Co, a stationary company that has experienced significant growth. They discuss Garrett's journey from working with Walmart to starting his own business, the dynamics of running a business with co-founders who are also couples, and the strategies they have implemented to scale their business, including leveraging A...

This week on the DTC Slingshot Podcast, join us as we chat with Kalinda, the creative force behind Cheeky Winx, a brand that has taken the internet by storm with its personalised and humour-infused towels. From pharmacy to a flourishing e-commerce business, Kalinda shares the unusual journey of how a single viral product can redefine a brand. 🎙️ Dive into Kalinda's world of quirky and custom towel...

This week on the DTC Slingshot Podcast, we're thrilled to have Aaron Alpeter, a wealth of knowledge in supply chain management and the mastermind behind multiple innovative companies. Aaron shares his journey from discovering his passion for logistics in college to becoming a pivotal figure in transforming how businesses handle supply chains globally. 🎙️ Aaron dives into the complexities of supply...

This week on the DTC Slingshot Podcast, we welcome Michelle Leach, the CEO of Mikki & Me, who dives into the story behind their unique collection of mealtime and organisational products. Michelle shares her entrepreneurial journey, from humble beginnings influenced by her parents' careers to creating a thriving e-commerce platform geared towards helping families simplify their lives. 🎙️ Michel...

This week on the DTC Slingshot Podcast, we had the chance to chat with Jaya Yoannidis, the founder of A Man & His Cave. Jaya shares his journey from studying architecture to pioneering a unique niche market in the Man Cave industry. 🎙️ Jaya takes us through the origins of his business idea, sparked by personal needs during lockdown, and how it evolved into a booming online store. He discusses...

This week on the DTC Slingshot Podcast, we chat with David Wachs, the visionary behind Cellit and Handwrytten. David shares his entrepreneurial journey from revolutionising SMS marketing to pioneering the revival of personal touch in communication with the use of AUTOMATED handwritten notes. 🎙️ David highlights how he identified a unique opportunity to stand out with the charm of traditional handw...

This week on the DTC Slingshot Podcast, we had the opportunity to chat with Dave Monk, an expert in marketing who's redefining the playbook with his research and knowledge of brand archetypes. From his early days in hospitality to a pretty dramatic health scare, his transformation into the field of marketing and his role as a university lecturer offers a wealth of knowledge on the power of storyte...

This week on the DTC Slingshot Podcast we meet Erin Funnell, the innovative mind behind a groundbreaking ant farm company. She unveils the inspiration that led her to shift from a career in law enforcement to being a pioneer in the pet industry and how she's turned it into a thriving business focused on educational play and environmental awareness. 🎙️ Erin delves into the essence of how children c...

Sam Moore, founder of Pyra, shares his journey of starting a technical streetwear brand. He discusses the inspiration behind the brand, the meaning behind the brand name, and the importance of combining streetwear aesthetics with outdoor functionality. Sam emphasizes the importance of having a clear brand mission and understanding the target customer. He also shares insights into building a strong...

🌟 Welcome to a new episode of the DTC Slingshot Podcast featuring Kelly, the dynamic founder of Daily Orders. From her beginnings as a Naval Officer to creating a thriving e-commerce brand, Kelly's story is a testament to the power of adaptability and vision. 🎙️ Kelly delves into the world of Daily Orders, revealing how her acrylic wall planners and accessories are changing the way people organiz...

🌟 On this dynamic episode of the DTC Slingshot Podcast, we're thrilled to host Steve, the innovative founder of Kings of Neon. From real estate and gyms to dazzling the world with LED neon signs, Steve's entrepreneurial spirit shines bright. His journey from launching Kings of Neon in March 2020 amidst global uncertainty to aspiring to have a sign in every country is nothing short of spectacular....

🚀 Join us in this empowering edition of the DTC Slingshot Podcast as we welcome Jane, the innovative teacher-turned-entrepreneur behind Esah & Co. Jane's transition from education to leading her unique affirmation jewellery brand represents a tale of determination and creativity. 🎙️ In this episode, Jane opens up about her leap into entrepreneurship, the inception of Esah & Co, and the ch...

🚀 In this transformative edition of the the DTC Slingshot Podcast, we have the pleasure of welcoming Kris, the visionary educator-turned-entrepreneur from Geelong, who's reshaping his life's narrative. As he transitions from the classroom to the helm of his full-time e-commerce venture, LWLSS, amidst the joys and challenges of parenthood, Kris's story is one of boldness and inspiration. 🎙️ Dive d...

🌟 In this captivating episode of the Social Slingshot Podcast, we're thrilled to host Jaye Genung, the dynamic CEO of Gobi Heat, the premium heated apparel brand in the US. Embark on a journey through the realms of product development, project management, and the delicate balance between top-notch products and effective marketing. 🎙️ Unravel the story behind Gobi Heat, from its early days to its...

Ever wondered what it's like to work with over 2000 brands on social media? Ash from Creative Cacti joins us to pull back the curtain on the world of social media management. From the future trends that every brand should be aware of to the common misconceptions that hold businesses back, Ash shares invaluable insights from her vast experience. In this episode, we dive into: ✅ The evolving role a...

🌟 Join us on the Social Slingshot Podcast as we sit down with Yong-Li, the Director of Embrace Products Group Pty Ltd and Co-Founder of the luxurious Australian skincare brand, Enbacci. As a cosmetic chemist with a certification in Advanced Skin Science, Yong-Li shares her incredible journey from working in her family's packaging business to pioneering a thriving brand.🎙️ In this episode, we delv...

🌟 Join us on the Social Slingshot Podcast as your host, Lachie, sits down with Bianca from Bspoke Studio, an expert in marketing and small business strategy. Together, they dive deep into the strategies and insights you need to thrive in Q4 and beyond.🎙️ In this episode, we explore a variety of critical topics for small and medium-sized businesses (SMEs) in today's dynamic market: Prepping for Q4...

🌟 Join us for an inspiring journey into the world of entrepreneurship and fashion with our guest, Cecilia, the creative mind behind Kesa + Konc. With a diverse background in the arts, interior design, and corporate leadership, Cecilia's story is a testament to resilience and creativity.👜 Discover how Cecilia transitioned from a successful interior design business to founding Kesa + Konc, a brand...

🌟 Join us for an inspiring episode of the Social Slingshot Podcast as we sit down with Sandy, the creative mind behind Luxey Cup and Peekapoo. With no formal business education, she's achieved remarkable success in the world of e-commerce, and her journey is nothing short of fascinating!🎙️ Sandy started not one, but three product-based e-commerce businesses, building a strong social media presenc...

Welcome to the Social Slingshot Podcast! 🎙️ In this episode, join our host Lachie as he engages in an insightful conversation with Aami Mills, the Owner of Mimi & Co. Mimi & Co is all about creating a more sustainable future for our little ones, specializing in eco-friendly "gentle planeting" and Australia's exclusive "one size fits more" modern cloth nappy. 🌍Aami takes us through her jou...

🌊 Dive into the world of swimwear marketing with Ashya, the founder of Full Bums Swimwear. From startup beginnings to a rapidly growing brand, Ashya's journey is filled with valuable lessons and insights for e-commerce entrepreneurs.👙 Full Bums Swimwear is all about classic full bum coverage, and Ashya's story is equally remarkable. In this episode, she shares: The inspiring story behind the inc...

Join us on the DTC Slingshot Podcast with guest Jacob Elbaum 👋, co-founder of Shivook, a profit optimization agency for eCommerce brands 📈.Learn how Jacob helps Shopify Plus brands guarantee $90k/day in extra profit within 90 days 💰. He'll share insights on revenue-driving apps, conversion optimization, eCommerce trends 🚀, and the future of eCommerce 🌐.Discover how Shivook added $70k in reven...

E-commerce brands embark on a sometimes scary journey trying to learn all the ins and outs of business operations, marketing, website optimizations, advertising strategies, customer relationship management, order fulfilment and SO much more. Today, I’m bringing to you the journey of successful swimwear entrepreneur Hayley Segar, the creator of OneWith Swim and her successes and even navigating som...