DTC POD: How The Best Brands Are Built

“We’re a digital marketing agency but we've succeeded because we're thinking about the business from a partnership perspective rather than just buying media” @_Liso_  #DTCPOD We try to work with brands that we have long term partnerships with and really grow them.” @yo #DTCPOD “The importance of customer service is to actually develop those relationships with the consumer of your product.” @yo #DT...

“Know a couple or at least one brand that you want to check out and then look at some other brands related to it for competitive research.” @jadesai94 #DTCPOD “Tiktok can be a great discovery source for finding what products are working really well on their platform and popular hashtags.” @jadesai94 #DTCPOD “If you go into Twitter and type in the name of a product, you can search for other similar...

“Being a good person, treating people like humans, and delivering experiences with empathy every day is number one for our brand.” @eliweisss #DTCPOD “Knowing you'll be taken care of makes you want to come back. It's not rocket science, so long as the product is great.” @eliweisss #DTCPOD “When it comes to building a team, it really matters to hire the really good people that deeply care. You can...

“Set your goal to get subscribers to engage with your brand and set the tone of the relationship.” @jadesai94 #DTCPOD “The second email you send should focus on the brand story, unique quality standards that you might have and the benefits of shopping with your company.” @jadesai94 #DTCPOD “The last email you send needs to focus on the community aspect.” @jadesai94 #DTCPO “Frequency is an importan...

“The idea has always been trying to crack the system of what makes brands work and what makes brands fail in some cases, and then reverse engineer it” @ markpatchett  #DTCPOD “The first bit is to really understand the core fundamental numbers of your actual business” @ markpatchett  #DTCPOD “Take care of the right people that are going to amplify my brand because it compounds and increases your co...

“The strategy that's been gaining more traction recently is engaging brand created content.” @jadesai94  #DTCPO “Accounts creating content around their domain of expertise creates views and followers that translates over into an owned audience” @jadesai94  #DTCPOD We Speak About: [00:42] Jay shares a resource on fastest growing brands on TikTok [01:45] Brand content strategies [03:05] Which strate...

“People are starting to get back to normal in some places, which means that habits are starting to change ” @jadesai94 #DTCPOD ‘We're going to be expanding into customer experience leaders, product builders and more” @jadesai94 #DTCPOD “We’re so excited to share with you more stories of not only agency owners giving some great advice, but also brand vendors, marketers, customer experience leaders...

“It's cool to see other ambassador programs that are empowering individuals to share and talk about a brand.” @jadesai94 #DTCPOD “Coldest Water is teaching people how to become better influencers and to sell better, and I think it's a big win for not only the brand but also the ambassadors.” @jadesai94 #DTCPOD “One aspect of the landing page that works really well is that they quickly jump into th...

“We found a product, created it, brought it to market, rapidly scaled multiple brands, and eventually sold our brands. That's how we were able to grow our agency so fast.” @ iamdansnow #DTCPOD “The best way to think about content, in terms of when it's time to launch a brand, is to put together various customer personas that you think might be in the market to buy your products” @ iamdansnow #DTCP...

“A market basket analysis helps you better understand purchasing patterns.” @jadesai94 #DTCPOD “Doing a basket analysis can show you combinations of products that are most frequently occurring together in your orders.” @jadesai94 #DTCPOD “A basket analysis can help you optimize your conversion rates, your average order value, and your customer lifetime value.” @jadesai94 #DTCPOD We Speak About: [0...

“The Internet has created an easier way for brands to go to the public and sell their goods.” @ edgar-blazona   #DTCPOD “There's pitfalls and things that you pick up along the way and I think being a hands-on founder helps.” @ edgar-blazona #DTCPOD “As we were brand building, we had a good story to tell, and we were producing great products in a short timeline. So we went after a lot of press to h...

“A lot of product searches nowadays are happening on mobile, you want to make sure your navigation is really clean and easy to use.”@jadesai94 #DTCPOD “If you're having trouble figuring out what to name a category, see what else is out there in the market, check out your competitors and see what product categories they're using.” @jadesai94 #DTCPOD We Speak About: [00:35] Structuring product categ...

“It's the simple stuff that makes a difference and drives the needle. Talking to your customers, making sure you have open feedback channels, and knowing who your users are.” @jadesai94  #DTCPO “Content marketing, even though it's a longer term play, can build a brand and an audience and help you acquire customers in a way that's not dependent upon the customer acquisition cost.” @Ramone #DTCPOD “...

“The program allows these tastemakers and insiders, which are essentially macro and micro-influencers, to create their own storefront for West Elm.” @jadesai94 #DTCPOD “The ambassadors get early access to product launches and catalogs, giving them the ability to add new items to their shops.” @jadesai94 #DTCPOD “This is an interesting idea, to set up some sort of ambassador program that gives your...

“Community is everything, that's absolutely shaped the way that I approach eCommerce brands.” @pug  #DTCPOD “Managing one brand and managing six brands actually doesn't mean that it's six times as hard as long as you're able to follow the same framework and systems.” @pug #DTCPOD “My background as an influencer helped me understand how to make content as a brand.” @pug  #DTCPOD “If a secret is the...

“When we're talking about break-even ROAS,  the real importance comes into mind when you're comparing it to your actual return on ad spend.” @JayAtSwpely #DTCPOD “When the break-even ROAS number and the ROAS number are very close together, that means that you might have a better chance of profitability.” @JayAtSwpely #DTCPOD “Discounts can be really helpful for achieving ROAS goals. But be careful...

“Having a quiz to connect with your customers on site has become almost an essential part of the shopping experience.” @Tina_Donati #DTCPOD “You're collecting key insights about your customers with every question you ask and then using that to create personalized recommendations and personalized future engagements.” @Tina_Donati #DTCPOD “Quizzes are an opportunity to increase AOV because you have...

“Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty brand partner with other brands that actually speak to your mission.” @connersherline #DTCPOD “I like thinking about my influencer strategy with the micro-influencers mostly, and then plugging in a few strategic macros that we create a longer-term rel...

“Our hypothesis was if we can really give content a shot and really invest in content marketing for a couple of months, maybe that can be our competitive moat.” @JVMeredith  #DTCPOD “The way I look at retail is ‘if we're not on the aisle in the broth and stock section, then we're going to lose market share’.” @JVMeredith #DTCPOD “I think the key thing is to remember, is our marketing plan is just...

“Pinterest is a great opportunity to be able to direct traffic to where you want it to go.” @jadesai94 #DTCPOD “About 97% of the top pinterest searches are unbranded, this gives brands a huge opportunity to engage with customers who are planning future buying decisions” @jadesai94 #DTCPOD “Pinterest is a great way to build a community and educate customers.” @jadesai94 #DTCPOD Pinterest isn't just...

“We had another launch within the first hour. We did one hundred and fifty thousand dollars of sales and then we sold out.” @jordan-west-marketer  #DTCPOD “You're either going to pay with your time or you're going to pay with your money to the big platforms.” @jordan-west-marketer #DTCPOD “People that like the same product love to be validated in their choices, and when you gather everybody togeth...

  “Native deodorant went from zero to selling for $100M in 2.5 years.” @jadesai94 #DTCPOD “It's important to have sustainable growth. Sometimes businesses die from not having enough customers and sometimes businesses die from having way too many customers at once.” @jadesai94 #DTCPOD “Nail down that product and provide a really good experience and a really good product that people are going to rep...

“We focused on making a skin care brand that would make the process of buying and using skin care itself simple, fun and engaging for men” @SLewkowict  #DTCPOD “We didn't hire a design firm. We didn't hire a marketing firm. We didn't hire content firms. We did everything ourselves.” @SLewkowict #DTCPOD “We did a better job ourselves in the end, just by learning the ins and outs and no one cares as...

“A marketing calendar can help drive revenue and create the structure for how you want to grow.” @jadesai94 #DTCPOD “Product releases are a great way to drive an extra event and you can manufacture this moment.” @jadesai94 #DTCPOD “Having more moments is a good way to help grow revenue during those off months or areas where you might be running standard ads throughout the year.” @jadesai94 #DTCPOD...

“There's no ideal or perfect founder background. It's a collection of different experiences that ultimately bubble into a skill set that arms you to be strong in certain categories” @matt.mullenax #DTCPOD “We preach efficiency across everything that we do from supply chain to marketing to hiring.” @matt.mullenax #DTCPOD “We're trying to better serve the consumer who's been historically underserved...