DTC POD: How The Best Brands Are Built

“Returns don't necessarily mean that someone didn't like your product, it might be that it just wasn't the right product for them.” @jayde3sai #DTCPOD “Having a really good process in place for potential exchanges or even outlining that policy is something all stores should be thinking about.” @jayde3sai #DTCPOD We Speak About: [01:52] SMS templates you need to steal [03:55] A product that will he...

“I'm thinking very consciously about the impact that I'm having.” @ trevorcarlson1 #DTCPOD “The biggest mistake people can make is assume that their target customer speaks the same way that they do and that they already know everything that they're trying to tell them.” @ trevorcarlson1 #DTCPOD “You're not going to marry somebody on the first date, so why would you expect somebody to buy from you...

“Mentioning free shipping and returns is something that can help to ease buyer concerns.” @jayde3sai #DTCPOD “Put together a link strategy for sending pre-filled carts via text using Shopify permalinks.” @jayde3sai #DTCPOD We Speak About: [00:46] Season Three email strategy to ease buyer concern [02:58] Shopify’s SMS link strategy Try this email from Season Three and this SMS link strategy from Sh...

“Understanding your point of differentiation is key.” @HectorIanG  #DTCPOD “If you're going to be serving in a large market, hundreds of thousands people are going to be eating your product or drinking your product so you want to make sure that it's as safe as it could possibly be.” @HectorIanG #DTCPOD “You have to be putting a product out there and engaging and thinking about what it takes to tak...

“If you have complimentary products, you can use your email to act as a cross sell.” @jayde3sai #DTCPOD “The other thing that this text does really well is outline all of the different products that are going to be included” @jayde3sai #DTCPOD We Speak About: [00:30] Casper’s cross-selling email strategy  [02:48] Kopari’s SMS outline Grab this email from Casper and this SMS outline strategy from K...

“We were tapping into a market that was really underserved, which was products with clean formulations” @thats_a_moret #DTCPOD “The only difference between an entrepreneur and everybody else is they had the guts to go out and do it.” @thats_a_moret #DTCPOD “After the first six months, you're going to learn so much and you're going to want to change everything.” @thats_a_moret #DTCPOD When you're t...

“If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy.” @jayde3sai #DTCPOD “If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful.” @jayde3sai #DTCPOD We Speak About: [01:03...

“I’m passionate about working with eCommerce founders to help them build a business that works better for them” @a_brawn  #DTCPOD “I started to think about ways to build a business that was lot less reliant on me and it flipped around my relationship with work, and it put me in a position where I could be more valuable to my company.” @a_brawn #DTCPOD “Start thinking about the relationships you ha...

“People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them.” @jadesai94 #DTCPOD “Make sure that your SMS strategy really lines up with what your brand is about.” @jadesai94 #DTCPOD We Speak About: [00:44] Breaking down GrooveLife’s segmenting email strategy  [03:29] Not Pot’s pre- purchase SMS strategy  Steal this email from GrooveLife and t...

“Trust breeds bravery, and when you're in innovation you're asking a lot of your clients and your customers to take a leap of faith with you” @OrchidBertelsen  #DTCPOD “Your agency is only going to be as good as you let them” @OrchidBertelsen #DTCPOD “Every opportunity where someone is seeing your brand for either the first time or the 10th time is an opportunity to convert them.” @OrchidBertelsen...

 “If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors.” @jadesai94 #DTCPOD “Instead of you grabbing the phone number, Usual Wines takes the approach of having people message you.” @jadesai94 #DTCPOD We Speak About: [00:44] Breaking down Felix Gray’s differentiation email [03:48] Usual Wine’s SMS strategy  Try thi...

“Have one on one conversations and really deep dive into who is actually engaging and shopping with you.” @AjaSinger #DTCPOD “Make sure you understand what's happening in broader culture and adapt if it is aligned with your particular brand identity.”  @AjaSinger #DTCPOD “I've been noticing that brands are experimenting a lot more and having more fun, they're not sticking so strictly to a specific...

“If customers are buying two and they're getting one for free, they can give one of the products away, and that's a way to acquire related customers.” @jadesai94 #DTCPOD “If you have an Instagram account, or maybe you're posting on Tik Tok or a Facebook group, those are really good spots to pick comments from and use for content.” @jadesai94 #DTCPOD We Speak About: [00:42] Breaking down Austin Eas...

“We want to be the best in the world at Search Engine Optimization, and that's it.” @kmillertime421 #DTCPOD “All the different questions you could possibly need to know in order to make an informed purchase decision, we help write that, and we give that to the customer.” @kmillertime421 #DTCPOD “You don't need to spend $10,000 a month on SEO, you can just work very slowly and methodically to maste...

“If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD “If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text and telling people how much quantity is.” @jadesai94 #DTCPOD We Speak About: [02:05] Breaking down Italic’s...

“Email is really intimate, but in a way that is super scalable.” @ecomchasedimond #DTCPOD “I used email as a way to build audiences and  nurture, convert, engage folks to buy products or services or consume more content.” @ecomchasedimond #DTCPOD “Make sure you have the different abandoned flows, the browse abandonment, the abandoned cart, and the abandoned checkout. That's all for the pre-purchas...

“SMS marketing is really about getting people to convert.” @jadesai94 #DTCPOD “By creating these conversations and providing helpful advice, it builds that stronger connection with the brand” @jadesai94 #DTCPOD We Speak About: [01:30] A great email from Public Rec [02:52] The texts from Hydrant you should copy Steal this email from Public Rec and this text from Hydrant In today’s episode of fantas...

“I built my first website off of code.” @arribagah #DTCPOD “Making it seem like you're having a one to one conversation is the best way to approach SMS marketing.” @arribagah #DTCPOD “We want to find the balance between sending relevant content and still directing people to the website.” @arribagah #DTCPOD “My work at DTC DAY is really about bringing together great marketers on stage, getting a lo...

We Speak About: [00:55] Announcing new show format [01:39] Introducing a new series [02:01] Curating interesting and actionable ideas The new and improved DTC POD  The DTC is bringing new and exciting ideas for viewers. We’ll be breaking sharing what to expect over the coming weeks for our Monday episodes that just feature one of our hosts, Jay. Stay tuned as we dive into this new show format!   I...

“We spent all of our time with other people's ideas, scaling those, and figured out that's what we're really good at.” @andrewjfaris  #DTCPOD “If you multiply your conversion rate by your average order value, the number that it spits out is your revenue per click.” @andrewjfaris #DTCPOD “Most times if your product market fit isn't working, you often have a more core problem than you think.” @andre...

“Sometimes someone will sign up for that 15 percent discount or 20 percent discount and they'll get that email and maybe they won't end up purchasing at that moment. So last chance email’s are a really good email to have in your sequence to remind them.” @jadesai94 #DTCPOD “Last chance emails are a great way to push people to potentially make that purchase and get them over that hump” @jadesai94 #...

“In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit” @jurhyu #DTCPOD “It’s important to know what's trending so that you can insert yourself into the conversation at a moment's notice and really be part of that community.” @jurhyu #DTCPOD “Read every day, just absorb information because you n...

“By interviewing what a person is interested in, they might share it with their audience and people that are in their audience are probably going to want to purchase some similar items” @jadesai94 #DTCPOD “If you have frequently answered questions, think about how you could potentially turn those into a blog post” @jadesai94 #DTCPOD “Don't make every post about your products, it's important to use...

“In the first couple of months we focused on getting everything up and running, and as we've grown a little bit, it's more so figuring out which one of these verticals is worth us investing more time and resources to. @Lillie__Sun #DTCPOD “All small brands can really benefit from investing in customer experience”    @Lillie__Sun #DTCPOD “The customer journey is all about awareness, acquisition and...

“Providing sample products can provide an up-sell opportunity later if someone enjoys the product and buys the regular sized version.” @jadesai94 #DTCPOD “These checkout strategies are a great way to  build up excitement and build brand affinity.” @jadesai94 #DTCPOD “A mystery product is something that you can up-sell down the line as well, and so you actually have information on that product alre...