DTC ECOMMERCE: Customer Acquisition & Retention

Arts EN ↓ 28 episodes

Brought to you by M3 - We build DTC brands through joint venture partnerships utilising growth strategy, paid media and creative. On the DTC ECOMMERCE podcast we talk about all things customer acquisition, retention and content. This is your one-stop shop to solving every-day direct-to-consumer brand problems. We'll talk about all things DTC growth and provide insights and solutions into how we're driving our brands forward.

Be sure to visit the podcast's website and support the creator: www.m3digital.com.au

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Episodes

EP03: Average Order Value, Facebook Ad Creatives & Strategic Offers 02.09.2022 14:30

EP03: Average Order Value, Facebook Ad Creatives & Strategic Offers In this episode we cover; - Average Order Value (AOV) and it's importance for brands - Facebook Ads Creative - what we're seeing working and not working in the current landscape - The importance of running (and testing) different offers If you enjoyed this episode, connect with us and share your feedback: M3 on Instagram M3 on...

EP02: FB Interest Targeting, Cost Caps & Smart Opt-In Strategies 12.07.2022 17:21

EP02 : FB Interest Targeting, Cost Caps & Smart Opt-In Strategies In this episode we cover; - Facebook interest targeting and our thoughts on it's value in the current direct to consumer landscape - Facebook Cost Cap bidding strategies and how we're utilising this method in our creative and CPA testing strategies - Building your first-party data through smart customer opt-ins If you enjoyed th...

EP01: Attribution & Triple Whale, CTR & Targeting 30.06.2022 14:24

EP01: Attribution & Triple Whale, CTR & Targeting In this episode we cover; - Facebook Ads Attribution and what we are doing to alleviate and improve and how third party software's can provide powerful insight - Click through rate and using CTR as a benchmark metric when rapidly testing new creative - Targeting, and how we utilise BROAD in our targeting process If you enjoyed this episode,...