DTC ECOMMERCE: Customer Acquisition & Retention

EP28: Riding a Tricky Q1 & Q2 in e-Commerce Q1 and Q2 can be brutal, In this episode, we break down exactly what you can do, like increasing your angle and content output (net new is best) and knowing when to spend less for better efficiency. We’ll also tackle the fundamentals around securing your finances, cutting unnecessary overhead (yes, even staff costs), and streamlining processes to mak...

EP27: Addressing FB Comment, Q1 Strategic Offers & 2025 Predictions In this episode, we dive into a fiery Facebook comment about running separate campaigns for TOF, MOF, BOF, LALs, and interests. Can you really outsmart the Meta algorithm? We’ll also share strategies to crush Q1 with winning offers and how to seamlessly weave them into your Meta process to supercharge your creative. Finally, w...

EP26: Cost Controls vs Force Spend/Lowest Cost (Meta Ads) When to use Cost Controls vs. Force Spend on Meta Ads? In this episode, we dive into the benefits of using cost controls instead of force spend, and why a hybrid approach can be powerful for managing campaign budgets effectively. We'll break down the strengths of cost controls, when to consider force spend, Steal our ad-account structure he...

EP25: Awkward October, November Strategies & Creative Based Targeting Join us for an interesting episode, including our thoughts on why more people are waiting for Black Friday and Cyber Monday (BFCM) deals than ever before. We'll dive into November strategies, from rotating offers to maintaining profit margins, and explore creative-based targeting versus traditional interest targeting + more....

EP24: Shooting S**t Part 2 | Everything From Retention to Ugly Ads In this episode, we discuss retention compounding, untapped audiences, and why simple DTC strategies still continue to win. We cover a couple Q4 ad tactics, killer content that's working, and the enduring power of ugly ads.. M3 on Instagram M3 on Linkedin

EP23: Shooting S**t Part 1 | State of July & Focus Areas Join us as we delve into a variety of topics, from tracking progress in July to the importance of refining your processes. We also discuss optimising cost infrastructure, identifying inefficiencies, and much more. M3 on Instagram M3 on Linkedin

EP22: Q&A Showdown: 3 Random Questions Each! Join us in this authentic episode where we challenge each other with three unexpected questions about e-commerce. Get ready for a rapid-fire session filled with insights, strategies, and a few surprises. M3 on Instagram M3 on Linkedin

EP21: Why Isolated Focus Matters In this episode, we discuss the crucial importance of focusing on isolated areas within your strategy and allocating resources to the core aspects that drive your progress. M3 on Instagram M3 on Linkedin

EP20: How Updating Your Offer Can Increase Ad Performance In this episode we talk about strategic ways you can play with your offers to accelerate your ad performance. M3 on Instagram M3 on Linkedin

EP18: 3 Mindsets You Need to Adopt & Integrate Into Your Brand In this episode we talk about 3 critical mindsets you need to adopt and integrate into the way you are running your brand. Some of these may be controversial! M3 on Instagram M3 on Linkedin

EP18: 3 Things Our Fastest Growing Brands Have Done to Get From $0 to $100K+ In this episode we talk about 3 fundamental components you need to be clear and executing on to take your brand from being a small market player to making some real noise in the marketplace. M3 on Instagram M3 on Linkedin

EP17: 3 Reasons You Should be Using Cost Controls on your Facebook Ads (Bid Caps/Cost Caps) In this episode we dig into a few core reasons why you need to be utilising bid-caps within your facebook ad-account to help scale your brand significantly faster. M3 on Instagram M3 on Linkedin

EP16: 4 Reasons You Should be Keeping it Simple in 2024: In this episode we dive into 4 core reasons you should be keeping your growth strategy simple in 2024. Heaps of value in this one, enjoy. M3 on Instagram M3 on Linkedin

EP15: The Power of a Creative Engine in the Modern Climate: In this episode we dive deep into our pod structure, and what we're doing to drive large volumes of creative output for our partners. M3 on Instagram M3 on Linkedin

EP14: ADV+ & Media Buying Strategies In this episode we break-down Advantage + Shopping campaigns, how we've been experimenting with them and how we are currently utilising them for our partners and brands. M3 on Instagram M3 on Linkedin

EP13: $40K to $430K p/m In this episode we break-down the key factors and frameworks about how we scaled this new JV partner to $430K p/m. M3 on Instagram M3 on Linkedin

EP12: 5x Your Creative Testing In this episode we discuss how critical it is to accelerate your creative testing. Don't be afraid to run ugly ads. M3 on Instagram M3 on Linkedin

EP11: 5 Key Factors in Partnership In this episode we discuss 5 key components we look at when partnering with a new brand or partner. M3 on Instagram M3 on Linkedin

EP10: MER Scenarios In this episode we discuss how critical it is to look at different MER Scenarios and forecast various theoretical P&L outcomes. M3 on Instagram M3 on Linkedin

EP09: Facebook Ads Ain't Dead In this episode we review BFCM and talk about the impact of Facebook Ads. M3 on Instagram M3 on Linkedin

EP08: Static Creatives, Early BFCM Signs & TikTok Ads In this episode we cover; - The POWER of strong static creatives on Facebook & Instagram Ads - Early BFCM Signs - The importance of CTR when trying to scale ad-sets - The best way to approach TikTok Paid Ads If you enjoyed this episode, connect with us and share your feedback: M3 on Instagram M3 on Linkedin

EP07: Triggering an Emotion, Target CPA + Broad & Integrating Klaviyo with Facebook Ads In this episode we cover; - Triggering an emotion through direct response strategies - Google Ads: Target CPA + Broad - Integrating your Klaviyo with Facebook Ads and bringing across your audiences If you enjoyed this episode, connect with us and share your feedback: M3 on Instagram M3 on Linkedin

EP06: Black Friday Cyber Monday Special Edition In this episode we cover some of the finer details around how we prepare, manage and execute on BFCM. M3 Digital on Instagram M3 Digital on Linkedin

EP05: Scaling Vertically vs Horizontally, Organic vs Produced Creative & Exiting The Learning Phase In this episode we cover; - Scaling vertically vs horizontally and the methods we are using - Organic vs produced creative and what's working in the market - The importance of existing the learning phase If you enjoyed this episode, connect with us and share your feedback: M3 on Instagram M3 on...

EP03: Rapid Testing, Tiktok Ads & Focussing on CPM In this episode, we cover some of the key value points that have been injected into our e-Commerce Slack Group - link in our bio. Apologies for the reverb on the audio. episode recorded on the run. If you enjoyed this episode, connect with us and share your feedback: M3 on Instagram M3 on Linkedin