Drunk On Social

Summary:   Instagram has stood the test of time. It was here before the likes of TikTok, and it is still here even after other, newer platforms had ‘overtaken’ it. Instagram has managed to evolve over the years and adapt to current trends. That said, here are 5 things you can do to make sure that your Instagram growth in 2024 is rocksteady and actually climbing.   Highlights:   Intro #1 Differenti...

Summary:   Tristan and Jeff are back, and they are here to talk about two very important things: AI and being authentic online. While the use of AI maybe counterintuitive to maintaining authenticity, there is such a thing as ‘responsible’ AI use. Tune in to this episode to learn more about the small details that go into developing authenticity online even in an era of advancing technology.   Highl...

Summary:   Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth.   Highli...

Summary:   Is Instagram beating out TikTok? Overall, maybe not, but in some fields Instagram is showing that it's gaining a lead. Jeff and Tristan talk about a slew of useful Instagram updates that will make your scaling and growth tracking easier! Insights matter and Instagram wants you to know that feeding into what clicks with your audience is one of the surefire ways to ensure growth.   Highli...

Summary:   Continuing with the last episode’s much-requested topic, Tristan and Jeff are back with part 2! This time, they delve a little deeper into distinguishing your approach and fine-tuning your steps in finding the right audience. It doesn’t matter what you’re offering if the wrong eyes are the ones that watch.    Click here for PART 1:    Highlights:   Intro What are you great at? Connectin...

Summary:   Where to start on Social Media is a question a lot of people often ask. Granted, getting started on social can be a confusing thing. But before you even get into creating content and defining your story panels, you have to make sure that you tick off some fundamentals first. In this episode of The Social Genius Podcast, Tristan and Jeff discuss the first part of where you should start o...

Summary:   This week’s episode is a continuation of the topic from the last one. While it’s true that knowing your content pillars can provide you with more clarity and a better business direction, understanding your foundations can also help reveal certain areas to avoid. Having a broad perspective on Social Media is difficult, but also rewarding, provided you can effectively navigate the various...

Summary:   Here’s the thing - Social Media is always about showing up. It doesn’t matter if you’re fully prepared or not prepared at all. What matters is that you’re committed and you are always ready to be present. This is something that Jeff and Tristan are well aware of, hence why they periodically cycle back to remind us to always stick to our content pillars. This time, it is about finding yo...

Summary:   Social Media experts all repeat the same thing, which is to niche down. Niching is important, and it won’t always lead to great results, at least not at the start. The best growth starts when you build up completely from the bottom, which should be your area of expertise. Even if you grow at a slower pace, practicing your consistency and refining your methods will eventually take you to...

Summary:   Jeff and Tristan are back and talk about a couple of recent developments regarding the 3 big platforms - YouTube, X, Meta. Shorts remain a highly-engaged format on YouTube, serving as a great complement to your main content. Elon Musk and Mark Zuckerberg really want to go at each other in the ring, while it’s apparently a great time to be a Group moderator on Facebook. Tune in and liste...

Summary:   The short-form content format has taken the world by storm. Short-form video is, by far, currently the most popular and most consumed media format, making it a prime marketing tool. This episode is, well, short, focusing on the small details that you might be overlooking to improve your content’s traction and visibility. Collaboration is a great way to promote and benefit from short-for...

Summary:   Today, Jeff hosts a rising RE talent from the badlands of Tennessee. Marie Reuters Lee is a name that’s gaining fame among top Tennessee realtors. The interesting thing about Marie’s journey is that she’s still somewhat a rookie, but one who has learned to harness the power of Social Media to greatly bolster her efforts. Listen to her story!   Highlights:   Intro Welcome: Marie Lee! Mar...

Summary:   Tristan and Jeff are back with strategies and insights about 3 of the currently hottest Social Media platforms - X, Threads, and Facebook! Twitter has officially rebranded to ‘X’, while Threads continues to ride the hype train. Facebook, too, has surprisingly improved in standing over the last few months. All of these developments could mean huge impacts for your current approach, so be...

Summary:   Tristan is back after a long while! Welcome back to the podcast champ! We’re taking things a bit easy this episode, so Tristan and Jeff will walk you through the latest happenings and developments within the Social Media space. There has been a resurgence in the popularity of text-based online interaction; tune in to this episode to get an idea of what you can get out of Threads and the...

Summary:   In his captivating and insightful explanations, Allen Taylor demystifies the complexities of blockchain, bringing clarity to this revolutionary technology. With his expertise, he navigates through the intricacies of decentralized ledgers, smart contracts, and cryptographic security, making it accessible for both tech enthusiasts and newcomers.   Highlights:    Intro Who is Allen Taylor?...

Summary:   Jesse Stein is another great guest we have on for today, and he’s been building businesses for years! Jesse is a tech savant and is the founder and creator of the smart scripting platform Audience.co. He’s taking us on a trip down memory lane today while sharing some personal insight on how we can leverage the various digital tools that are now available to improve audience connection a...

Summary:   Zachary Foust, better known online under the handle @ZacharyLoft, is a content creator and proven Real Estate professional. The charismatic and highly entertaining ‘Zach’ was one of our guests at SocialCon, and this episode is about his key takeaways from the event, as well as his current and future Social Media plans. Zach is one of the people we would recommend following and learning...

Summary:   As AI continues to evolve and gain popularity, we will continue to explore and discuss the various benefits of AI at a high pace and level. Since Social Media moves at an equally fast rate, AI adoption has been greatly augmented, especially in the last couple of months. Joining us today to talk more about AI and its various applications, specifically for Real Estate, is special guest Ma...

Summary:   The take up of generative AI has boomed in recent times. True enough, AI tools have proven that they can greatly reduce workloads and improve efficiency, and even creative capacity. As such, there might be some use cases of AI that you might not be leveraging, especially if you’re in the Real Estate business. Today on the podcast, Jeff and special guest Chris Tamm talk about how you can...

The future of Social Media also lies with the youth. More and more young people are becoming Social Media pros and have used the various platforms to become leaders in business and education. Dylan Huey is one such character, and today, he’ll be joining Jeff on the podcast to discuss how Web newcomers and veterans alike can use Social Media to further their business growth, as well as learn about...

Summary:   SocialCon was a huge success! So much so that Kyle Draper hosts this episode of The Social Genius Podcast to discuss with Tristan and Jeff their biggest takeaways and realizations from this ‘One of a Kind’ conference. SocialCon is an event by and for Social Media, so tuning in could supply you with valuable insights to add to your own approach. The road to  SocialCon Season 2 begins!  ...

Instagram And Facebook's Latest Innovations You Need To Be Aware Of., EP 113 Instagram And Facebook's Latest Innovations You Need To Be Aware Of Meta is innovating on both Instagram and Facebook and in this episode of the #socialgenius podcast we wanted to share two daily shots where we break down what is new with each platform and how you should consider using the feature for your content creatio...

How To Create Authentic Influence For Your Social Media Following, With guest Rene Rodriguez Author and Social Media influencer Rene Rodriguez joins @jeffpfitzer on this week's episode of the #socialgenius podcast and guides us toward becoming more effective communicators, influencers, and content creators   Episode Highlights: Jeff introduces the guest Rene Rodriguez who is the author of Amplify...

Why The Blue Checkmark On Twitter Might Be Worth Paying For!   Did you hear about what Twitter is doing with legacy blue checkmarks?  Tune in to this week's episode of the #SocialGenius Podcast brought to you by #DrunkOnSocial to get the latest update and hear the hypocrisy of our political leaders using TikTok as they consider doing away with it.   Episode Highlights: Jeff talks about the purpose...

How To Generate Businesses Leads On Social Media With Keenya Kelly Be prepared because your content could very well go viral on Tik Tok.   On this week's episode of the #SocialGenius podcast, @JeffPfitzer talks to @KeenyaKelly about the keys to finding and capturing business leads on social media.     Episode Highlights: Jeff Introduces the guest Keenya Kelly and shares what inspired her to become...