Drunk On Social

Instagram just made silent waves, and if you’re not paying attention, you’re already behind. In this no-fluff solo episode of Social Genius Coaching, Jeff breaks down what actually matters in Instagram’s latest update and how it’s changing the way real estate pros, entrepreneurs, and creators show up online. Forget the recycled headlines. This is the inside track on how AI, search visibility, and...

Broad content is the new gateway to local real estate dominance, and it’s reshaping how agents and creators build influence.   In Episode 183 of the Social Genius Podcast, hosts Tristan Ahumada and Jeff Pfitzer dive into the rise of ChatGPT (now a global top 5 site), how platforms like YouTube, TikTok, and Reddit are shifting content strategies, and why starting broad online can lead to hyper-loca...

Stop Prospecting, Start Marketing! Real Estate Insights Inside. Tristan Ahumada and Jeff Pfitzer on the Social Genius Podcast, brought to you by Drunk on Social, deliver a powerful message on the necessity of proactive marketing in real estate. They break down where to begin with your strategy and discuss the mindset shift needed to truly succeed.   Plus, hear about Tristan's concrete plans for le...

In this episode of the Social Genius Podcast, Tristan Ahumada and Jeff Pfitzer break down what it really takes to evolve as a real estate pro on social media and why just following trends isn't enough anymore. If you're ready to build a bold brand, stay consistent, and grow your audience with content that connects, this one's for you.   Inside this episode: The secret to staying relevant as platfo...

Zillow, Compass, and NAR are shaking up the real estate world. Are you ready for what’s next? This episode breaks down what agents must know. In this timely and thought-provoking episode of Social Genius Coaching, Tristan Ahumada teams up with Jeff Pfitzer to tackle the hottest real estate issues of 2025. From the rising influence of Zillow and Compass to the controversial Clear Cooperation Policy...

Unlock the power of social media for real estate success with this episode of Your Daily Real Estate Podcast. Dive into the world of Social Genius Coaching and discover actionable strategies to enhance your online presence, boost client engagement, and grow your business.   Main Topics: Social media strategies for real estate professionals Effective engagement techniques for online success How to...

Social media isn’t the problem. It's inconsistency . Learn how top creators build daily habits that fuel real estate success without burnout. Guest Jeff Pfitzer reveals his bulletproof content system Tristan Ahumada shares tips for planning smarter, not harder Discover why most agents fail at social—and how to fix it Get tactical routines for short-form video and daily execution Master content cal...

Tired of the same old content that gets ignored? The key to standing out is pattern interrupt. Let us tackle breaking expectations to grab attention. In this episode, learn how real estate agents and business owners can break free from cookie-cutter marketing, disrupt the norm, and create content that gets engagement.   What’s Inside: Why copying others kills your reach The psychology behind patte...

The rise of AI in social media is reshaping engagement, but is it improving or replacing real connections? This episode of the Social Genius Podcast explores how AI-generated content, automation, and platform updates are transforming the way people interact online.   Tristan Ahumada and Jeff Pfitzer break down the latest AI developments, including Grok, ChatGPT, and AI labeling, and discuss how so...

The TikTok ban sent shockwaves across social media—but what does its return mean for creators and marketers? Plus, how holidays can fuel engagement, why CapCut’s removal caused a stir, and how to future-proof content strategies.   Topics covered: The TikTok & CapCut ban: What happened and why it matters Leveraging holidays for viral content—beyond generic graphics How to adapt and diversify so...

Did the Super Bowl live up to the hype? Maybe not on the field, but social media exploded with opinions, memes, and heated debates. But here’s the real question—should you jump on trending topics just because they’re viral?   In this episode, we break down:   Our Super Bowl reactions—game, halftime show, and ads (did they deliver?) The psychology behind why people rush to post on social media duri...

Summary:   Tristan Ahumada and Jeff Pfitzer are back! In this episode, they talk about social media's influence, California wildfires, and how online platforms shape our perception. Tristan also shares his personal experience dealing with the fires and how they affected his home, family, and mindset.   What Grabs People’s Attention Online? Why We Haven’t Been Recording Tristan’s Wildfire Experienc...

Summary: In episode 172, Tristan and Jeff discuss Donald Trump’s surprising amicus brief to save TikTok and what it could mean for creators, businesses, and real estate pros in 2025. They also share personal strategies for dominating social media—covering everything from niching down on Instagram Reels to running two distinct YouTube channels (one for agents and one for consumers). Learn how they...

Summary:   In this Social Genius Podcast episode, host Jeff chats with Brian Quinlan, a former teacher turned real estate agent, who shares his journey of using social media to build connections and attract clients. Brian explains how he transitioned from traditional marketing to content creation, offering practical tips on overcoming camera shyness and crafting authentic videos. Catch the full ep...

Summary:   In this episode of the Social Genius Podcast, Tristan and Jeff discuss the powerful role of social media in shaping elections, from influencers in politics to shifts in news consumption on platforms like TikTok and YouTube. They also share insights on adapting business strategies post-election and emphasize the importance of kindness and neutrality. Tune in to catch their timely take on...

Summary: In this episode of the Social Genius Podcast, Tristan and Jeff chat with Cayli Pfitzer about how social media shapes Gen Z's views on elections, the economy, and trending topics. Cayli highlights the power of authenticity and consistency in content and shares why businesses need fresh approaches to connect with younger audiences. Don’t miss this episode to learn how to engage the next gen...

Summary:   In this Social Genius Podcast episode, Tristan and Jeff discuss Instagram’s latest updates, including profile link sharing and boosting engagement with Carousel posts. They also break down TikTok’s algorithm, highlighting the importance of watch time and shares. The episode wraps up with tips on staying disciplined and consistent in social media management. Don’t miss out on these valua...

Summary:   In this episode of the Social Genius Podcast, Tristan and Jeff dive into YouTube's exciting new update allowing Shorts to extend up to 3 minutes. They discuss the growing competition with TikTok, the benefits of longer videos for monetization, and how creators can leverage this change to boost earnings and audience engagement. Drawing from personal experiences, they share insights on Yo...

Summary:   In this episode of the Social Genius Podcast, Tristan and Jeff discuss the power of storytelling in newsletters and social media. Tristan shares how a personal story in his newsletter led to increased engagement, highlighting the value of mixing personal and business content. They also touch on political influencers and how this trend affects social strategies. Don't miss this insightfu...

Summary:   In this episode of the Social Genius Podcast, Tristan and Jeff discuss how politics impacts social media. They cover reactions to the latest debates, strategies for using political trends to boost engagement, and tips for targeting different audiences. Whether you're neutral or have strong views, you'll learn how to leverage current events for social media success.   Episode Highlights:...

Summary:   In this Social Genius Podcast episode, Tristan and Jeff summarize the latest Apple Event, highlighting the iPhone 16 Pro, Apple Watch, and AirPods upgrades. They discuss how these tools can enhance real estate and content creation, focusing on AI features like ChatGPT for simplifying tasks like captions and editing. Don’t miss their insights—watch and listen to the full episode now!   E...

Summary:   In this episode of the Social Genius Podcast, Tristan and Jeff delve into the power of community-focused content creation, using Jeff's experiences at the Lake of the Ozarks as a prime example. They discuss how documenting and sharing local events consistently can establish you as a trusted figure within your community, ultimately leading to increased influence and business opportunitie...

Summary:   Join Tristan and Jeff on this episode of the Social Genius Podcast as they dive into Apple’s latest innovations, including the iPhone 16 and AI advancements. Discover how these cutting-edge technologies can revolutionize the way you work and connect. Whether you're in business, marketing, or just a tech enthusiast, this episode offers valuable insights to help you stay ahead of the curv...

Summary:   In this episode of the Social Genius Podcast, Tristan and Jeff explore how lessons from the Olympics, like Snoop Dogg's role and the viral Australian breakdancer, apply to social media success. They introduce the "bronze medal mindset," essential for new real estate agents and anyone navigating online platforms. The hosts discuss handling negativity, responding to comments, and the impa...

Summary:   In this Social Genius Podcast episode, Tristan and Jeff explore how to use trending topics to enhance social media engagement. They highlight viral moments from the Olympics and discuss aligning trends with your brand, a strategy they call "brandify the trends." The episode also covers how upcoming events, like elections, can impact social media marketing. Tune in to learn how to levera...