DriveWay Marketing: The Road to 6 Figures for Home Services Pros

On this episode, I sit down with Keith, the founder of Home Guardian, to dive into how he’s revolutionizing the way we care for our homes. We talk about how Home Guardian connects homeowners and contractors with real-time data so everyone’s on the same page. Keith shares his journey from growing up in the trades and building multiple companies (with both wins and failures) to launching technology...

In this episode, I reflect on our recent Naples Experience Mastermind! An incredible few days where Pam and I brought together 18 dynamic entrepreneurs from diverse industries. We intentionally designed this event to be a memorable experience, not just another typical conference. From enjoying private chef dinners in stunning showrooms to a curated sunset cruise through billionaire backyards, we s...

After nearly 50 episodes, we’re shifting our focus to one of my core business philosophies: authenticity and authority as the currency in today’s trust-based marketing landscape. I discuss how these values have been consistent themes throughout my career and why they matter more now than ever. Referencing inspiration from experts like Dan Kennedy and Tony Robbins, I dive into the critical importan...

In this compelling episode, Bryan Durkin dives deep into the chaotic world of AI tools like ChatGPT and Claude, revealing how they can either drain your resources or exponentially boost your business efficiency. Drawing from the wisdom of marketing legend Dan Kennedy, Bryan illustrates the critical importance of structuring AI applications, so they enhance your business rather than hinder it. Disc...

In this episode, I dive deep into the concept of lists and how most of the so-called "perfect buyer persona" lists you can buy online are basically worthless unless you make them better. I share insights from industry veterans like Brian Kurtz and Dan Kennedy, breaking down the well-known 40-40-20 marketing rule and showing why, in my experience, the list is often the most critical factor in your...

In this episode, I dive deeper into the concept of sales, addressing the common misconception that sales is a dirty word or something to be avoided. I break down why successful selling is never about manipulation—it's about genuinely helping people move from a problem to a solution. By focusing on truly understanding what I offer, who I help, and the real benefits my clients receive, I’ve learned...

In this episode, I dive into a topic that might not sound thrilling at first, consistency, but it’s honestly the bedrock of success in business. While the world gets caught up in the latest AI trends (and don’t worry, I’ve got more AI episodes on the way!), today I’m sharing why boring businesses often out-perform trend-chasers, all thanks to reliable, repeatable processes. I talk about how the re...

In this episode, I chatted with Chris Henningsen from Gator Garage in Austin, Texas, about his unique path from the tech world to launching his own garage door business. We explored how his background in technology, a stint in oil and gas, and lessons learned (sometimes the hard way) from franchise ownership helped him build a company grounded in strong processes and systems. Chris&...

On this episode, I’m diving deep into what I believe is the most crucial aspect of running a successful business: understanding deal flow and how it drives revenue. While most people are caught up in the holiday season, I wanted to share Bryan’s Five Laws of Selling, a straightforward, practical approach I’ve been using for over thirty years. These five steps clarify how to guide potential clients...

In this episode, I had the pleasure of sitting down with Alyssa Rogers, who shared the incredible journey of building and scaling a generational business in South Boston, Virginia. We dove into the roots of Rogers Heating and Cooling, her and her husband Joey's decision to grow the family business, and the pivotal moments that shifted their mindset from simply growing to $10 million to aiming for...

In this episode, I dive into the real impact referrals can have on building a thriving business. I walk through some numbers with a simple calculator I created, showing how even a single referral partner can make a noticeable difference. But the real payoff happens when you start multiplying those partners. Imagine going from one to four or even ten people consistently referring clients to you. I...

On today’s episode, I dug into the power of referrals and why they’re so vital for building a reliable, sustainable business. I shared how, unlike short-term traffic strategies like ads or walk-ins, referrals are truly the long game. They’re about building relationships and systems that consistently bring business your way. I also talked about the importance of knowing exactly where your referrals...

In this episode, I dive into one of the most foundational topics for business growth, referrals. Having spent my entire sales career honing referral systems and relationship-building, I share why relying simply on word of mouth or post-sale referral requests isn’t enough. Instead, I suggest businesses need deliberate, consistent strategies to nurture referrals, especially for complex products and...

In this episode, I dive deep into the concept of a "farm" and why it’s such a powerful strategy in the world of referrals, especially for Main Street businesses like yours and mine. I share insights from both running and participating in peer masterminds, explaining how businesses can use multiple channels, not just ads but for customer acquisition, retention, and referrals. I point out the danger...

On this episode of the Driveway Marketing podcast, I had the pleasure of sitting down for a slower-paced, insightful conversation with my good friend and fellow mastermind member, Alan Swack, from Accurate Home Inspections in Coralville, Iowa. Alan shared his journey from the wear-and-tear of a career in construction to finding his niche as a home inspector. In a market that's not enormous but sti...

In this episode of the Driveway Marketing podcast, I break down all the buzzwords and translate what they actually mean for your daily operations, whether you’re running a two-person show or overseeing a team across several states. I use real-world scenarios (like client onboarding, customer follow-ups, and referral outreach) to explain how automation boosts consistency and saves time for you and...

In this episode, I got to hang out with my longtime friend and fellow business builder John Clendenning. We’ve known each other for years—met through a mastermind and I’ve watched him go from cleaning windows in high school to coaching cleaning businesses across the country. We talked about how AI is changing the game for “dirty” businesses and why it’s not just for tech bros and Silicon Valley. I...

In this episode of the Driveway Marketing Podcast, I had the pleasure of sitting down with Justin Wilson, founder of Fix My Heads, an irrigation company based in Austin, Texas. We got right into what it takes to grow an “unsexy” business, and Justin shared his journey of starting out mowing lawns in high school, briefly attending Baylor, and then recognizing a major opportunity in irrigation repai...

In this episode, I chat with Paul Ghesquiere, founder of Highland St. Charles, about what it really takes to transform your business and prepare for a profitable exit. Paul’s background in corporate consulting and operations brings a ton of valuable insight for any owner stuck in the daily grind. We talk about why getting an outside perspective like a fractional COO or CFO can uncover the blind sp...

In this episode, I talk about the recent mastermind event we hosted here in Naples, Florida, where my wife Pam and I brought together two great groups—her interior design business owners and my mix of marketing-minded entrepreneurs. I share why masterminds are so powerful, especially when you gather people from different industries who all face similar business challenges. I touch on the importanc...

In this can’t-miss episode of the Driveway Marketing Podcast, Bryan sits down with Jennifer Williams , founder of St. Louis Closet Company , to talk about turning a lightbulb moment into a 34-year legacy. This is more than just a story of custom closets — it’s about what it really takes to build a business that lasts through 9/11, a recession, a pandemic, and even Midwest tornadoes. From maxing ou...

Are you really maximizing your marketing strategies, or just scratching the surface? Join my conversation with Terrence Tam to explore innovative ways to leverage AI in your marketing efforts. 🌟 From reactivating your customer database to enhancing speed to lead, we break down how AI can revolutionize your business operations. 🤖🚀 You'll discover: ✔️ How AI-driven database reactivation can turn...

Episode 29 of the Driveway Marketing Podcast is LIVE with the incredible Kevin Thompson! Dive deep into the world of "Planet Dan," the significance of genuine connections, and the transformative power of networking in business. We talk about: Introduction to Planet Dan:  Explore the concepts and teachings of Dan Kennedy, which have influenced numerous entrepreneurs. Kevin's Journey:  Dis...

In this episode, I share insights from my book "Stuck on First: The 9 Positions of a Playoff Ready Business," which I wrote nearly 9 years ago while part of the Dan Kennedy community. Drawing parallels between baseball positions and crucial business elements, I break down the nine essential positions every business needs: finding your product, building a fan base, understanding pricing and costs,...

In this episode, I share what I've been up to over the last couple of months with implementing the Working Genius model across my business and family. After introducing the Working Genius concept developed by Pat Lencioni and The Table Group, I explain the six genius types that make up the WIDGET model: Wonder, Invention, Discernment, Galvanizing, Enablement, and Tenacity. I discuss how my entire...