Drivetime Marketing Podcast

With nearly 1000 casinos in the United States, the battle for the gaming dollar requires a robust casino marketing strategy and the resources to implement it. Moreover, as regular and new gaming customers developed or changed habits while sheltering in place just a short three years ago, how we position and market ourselves and the experience we provide are more important than ever. Learn more at...

Keeping up with marketing trends can be daunting, but recognizing changes that can impact your business and the lives of your team members and guests will always give you an edge. Streaming audio and video is now the frontier of connecting with our audiences. While some still question if they are "viable" for our customers, savvy marketers are already looking at the next wave. Here are the trends...

Branding and rebranding have been some of the most rewarding work I have experienced. I can guarantee that it will be one of the most challenging projects you will take on. It will be worth every debate, every late hour, and every round of creative. But first you need to understand IF rebranding is right for you. Here are all the reasons it may be wrong. Learn more at www.jcarcamoassociates.com/....

Whether you are a New Year's Eve resolution-maker or you wait for the first few days of festivities to die down, we cannot help ourselves and make intentions that we hope will shape the coming year. Some of the ideas for resolutions might be perfect for how we'd like to shape our marketing in 2023 (or any year). Check out the Winning Influencer Series and our discussion on internal influencers at...

Marketing is constantly evolving, and to keep up, you need to be continuously trained to stay up-to-date on the latest trends in the field. There are some trends already making an impact and will increase in importance in 2023, along the way, we'll all need to find ways to master them. So,. Whether you are a seasoned marketer or starting out, this information will help you stay ahead of the curve....

What does it take to get great advertising that works? The formula is really simple. Clear direction from a client and great creative from the agency. Getting there may seem tricky, but it is possible. Great advertising must start with a great relationship built on honesty and trust.  Join the next Casino Advertising Masterclass https://casinomarketingbootcamp.com/casino-advertising/ Learn more at...

Developing and breathing life into a brand requires passion. Keeping that brand alive requires love. Much like two people promise to love each other for a lifetime, you hope customers and guests will do the same with your brand. Large or small, your brand CAN do this with a little advice from some friends. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcam...

While building an in-house marketing department can be a significant investment, it can pay off through increased sales and a stronger brand. This capability allows a company greater control over the marketing process and ensures that it aligns with the overall business strategy. Choosing not to use an external agency with its drawbacks, but today we're going to guide you in the process of creatin...

The dictionary defines a brand as a product manufactured by a particular company under a specific name. It also describes it as an identifying mark burned on livestock. It can be used as a noun or verb, but unfortunately, the dictionary only begins to unwrap the meaning “brand” has in the business. Language has a way of evolving when brought into a new environment. The exact words quite possibly h...

When you think about customer service, you probably think about big companies like Amazon or Apple. But there are many ways for even the smallest companies to be known for great service. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. https://casinomarketingbootcam...

The meaning customers and team members will attach to routines and brand rituals is needed today more than ever. They foster a sense of belonging, but because these are often as natural to us as breathing, they often go under-appreciated. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casin...

Among the many multicultural groups in the U.S, the Hispanic audience has become one of the most influential and affluent. Yet so many businesses have failed to truly understand this shift. However, there is an opportunity for us to connect and engage with this audience, but first, we must understand what matters most to them and the diversity that binds them together. Learn more at www.jcarcamoas...

Large or small brands can find themselves with sizable brand-defining moments. These moments are opportunities to recognize the most genuine parts of our brands and to consider how our brands influence the lives of stakeholders. A company's brand is its promise to customers, employees, vendors and stakeholders. It's not just a logo or slogan; it's an entire set of beliefs and expectations. Learn m...

Panic marketing has good intentions – to counteract a disaster of some sort – which is why it can be so insidious. Worse, however, is when we justify panic marketing as a means to “loyalize” customers – something that does not happen through marketing in and of itself. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter...

Internal or employer branding may be the most effective way to promote your company. Done properly, it can turn employees into ambassadors and make recruitment much easier, in addition to influencing choice among consumers. Learn how to do it right here! Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most...

We all contemplate the same identical games for our casino floors and in many cases the same marketing tools. But it's not all bad news because armed with a lot of sameness, you also have something that can make a huge difference in whether you win the day. It's your brand - not your logo or ad campaign- leveraging your brand as THE business.

Casino marketers work tirelessly to deliver amazing experiences, but sometimes we miss. When that happens, a strong brand culture can help win back customers. To create this, first, start with values and then look to integrate them into the employee experience.

A casino conference is an excellent opportunity to network with other marketers and learn new things. It is also a great place to find out what is going on in online gambling, currently impacting nearly every operation. You might even meet some potential partners, vendors, and (if you are B2B) clients. But how do you choose and how do you make the most of your investment? Find out here. Learn more...

The Covid pandemic took the marketer's playbook, shredded it, and set it on fire. Two years later there is no going back to our old ways. However, some brands managed (and continue) to stand the test of time, modernizing themselves in a very specific manner. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the...

No one wants an emergency on their hands, but we've seen far too many instances of companies ill-prepared for a crisis. In this podcast, we'll share some lessons learned and a few tips to help you get ready for a crisis. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing traini...

If you are involved in the casino industry, you know how lucrative it can be. It is also a great place to start and develop a marketing career in one of the most exciting industries. The only way to ensure that you have a successful long-term business and career is to keep up with the competition, invest time and funding into effective marketing, and have the skillset for success. Learn more at ww...

Consumers are getting smarter and wiser and demanding more every day. The readily available information makes the modern marketer’s job that much more challenging. How do they stay on top of everything? How can you identify the needed skills and give them the tools and training they need to stay ahead of the curve? Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: ww...

Learning something new or improving a skill you thought you already had locked down can sometimes be more of a challenge than you realized when you started. Now is a great time to think about working on gaining more skills and knowledge. The best approaches to physical training can be applied to learning or enhancing your abilities. And the payoff is advancing your career. Learn more at www.jcarca...

Low-cost strategies to increase revenue by creating visits and engagement. Plus, tips to measure and grow from some of the best casino marketing experts around. Learn more at www.jcarcamoassociates.com/. Get insights delivered to your inbox: www.jcarcamoassociates.com/casino-mark…newsletter/ Join the most effective casino marketing training. casinomarketingbootcamp.com/

Brand laddering is an essential shift in your mindset, but one that can take you from a good marketer to a great one. Moreover, when you make the sift, you’ll start to create (and strengthen) a brand that customers will love – not merely buy – because customers will connect with the brand, perhaps even love it. Learn more at www.jcarcamoassociates.com/. Get insights to your inbox: www.jcarcamoasso...