Drive Your Digital Marketing

Cybersecurity isn't just an IT problem anymore — it's a business problem, a consumer problem, and honestly, a people problem. In this episode, we sit down with Lori Crooks, Founder and CEO of Cadra, Inc., a security assessment and management firm helping organizations navigate the complex and ever-evolving world of information security. With nearly two decades of experience across NIST, FedRAMP, H...

She had the career most people spend years chasing. The prestigious firm. The fast track. The title that made everyone nod with approval. And she walked away to make a bag. Sabrina Rohde is the founder of Rohde Vene — a luxury accessories brand born in New York out of years spent in high-pressure, male-dominated boardrooms where she was brilliant, successful, and quietly building something just fo...

Today's consumers are more research-driven than ever. They compare, read reviews, and do their homework before buying. But after all that research, the thing that actually tips the decision is almost never the feature list,  it's a feeling. A connection. The moment something moves from "I'm considering it" to "I need this."   In Part 2 of this 3-part solo series, host Alyssa Evans goes deep on the...

Sharon Wood launched the very first Grand Theft Auto. She put video games on 150 million packages of Fritos. She built games for Burger King. By every measure, she had already won. And then she walked away from all of it to build something that actually keeps her up at night — in the best way. Happy People Games uses neuroscience and digital play to help seniors access dormant memories, reduce iso...

Most founders are solving the wrong problem beautifully. They rebuild offers, redesign websites, and overhaul messaging before ever confirming that the right customers are even seeing it. This episode is about fixing that. Alyssa Evans sits down with Kathie Feng, founder and Growth Architect at Signal Growth AI, to talk about what it actually takes to scale a business with strategy instead of hust...

Is AI coming for your marketing job? That's the wrong question — and this episode breaks down what's actually happening. In Part 1 of this 3-part solo series, host Alyssa Evans explores what AI is really shedding light on in the marketing world. With a background in behavioral psychology and over 15 years in the industry, Alyssa shares her firsthand observations on why AI isn't replacing marketers...

What does it look like to build a business when no one built the path before you? In this episode of the Growth Strategy Podcast, host Alyssa Evans sits down with Renee Hastings - President and CEO of Executive Help Now, former Dale Carnegie Leadership Training Coach, and NBC-featured entrepreneur - to talk about delegation, faith, and building success entirely on your own terms. Executive Help No...

This week I'm sitting down with travel entrepreneur and former high school English teacher Ali Raymer and this conversation is for anyone who's ever wondered if their passion is "enough" to build a real business around. Spoiler: it is. But only if you know how to tell the story. Ali built her travel brand from the ground up, survived a global pandemic that shut down her entire industry, and came o...

Marketing advice has become its own hamster wheel. Every tool has a must-have funnel. Every platform has a strategy you're supposed to follow. And every guru is selling you a system that worked great... for their business. The problem? Your business isn't their business. And it never will be. Because here's the truth: marketing is not one size fits all. It never has been. And the reason so many sm...

What if the secret to growing your business wasn't working harder — but working smaller? In this episode of Growth Strategy, Alyssa sits down with Dr. Christiane Schroeter, TEDx speaker, university professor, bestselling author, and host of the globally Top 1% ranked podcast Happy Healthy Hustle. Dr. Christiane is the creator of the Petite Practice™ framework — a proven growth strategy built on sm...

This week I'm sharing a solo episode on one of the most misunderstood concepts in business and life — patience. Not the "sit back and wait" kind, but the active, strategic, showing-up-every-single-day kind that actually builds something real. Because here's the truth: patience isn't a personality trait you either have or you don't. It's a skill. And most of us were never taught how to do it right....

This week I sat down with Dr. Robin Buckley — clinical psychologist, executive coach, and Amazon bestselling author of  Marriage Inc.  — to talk about why most couples are winging their relationships and what to do instead. Dr. Robin shares how applying business strategies to your relationship can transform how you communicate, resolve conflict, and build something lasting. We discuss the role you...

This week I sat down with Kira Hartley, who published her first book at age 55 after decades of wanting to be an author. We discuss the real challenges of pursuing creative dreams later in life, overcoming self-doubt, and finding the courage to finally start. What We Cover: How to start writing when you've been putting it off for years Self-publishing vs traditional publishing: choosing the right...

What Growth Strategy Really Means (Hint: It's Not About Hustling Harder) Steve Jobs said marketing is about values and he was right. In this week's episode, I break down what growth strategy actually means and why it has nothing to do with chasing every trend or burning yourself out. We're talking about the power of being intentional with your yes's and no's, because when you're not choosing, you'...

In 2014, Amazon spent years and millions of dollars building a hiring AI to streamline recruitment. By 2017, they killed the entire project. Why? It systematically discriminated against women. This is the story of how one of the world's most sophisticated tech companies with unlimited resources, world-class machine learning engineers, and genuine commitment to fairness, still shipped biased AI bec...

SEO isn't dead—but the way you've been doing it is. 43% of Google searches now show AI-generated answers at the top, which means traditional "rank #1" strategies are becoming obsolete. The new game? Becoming the source AI trusts and cites—not just the link people click. In this episode, I break down: 🔹 What Agentic AI actually is (and why most people are still confused about it) 🔹 Why topic auth...

This episode dives deep into the power of creativity -  the driving force behind innovation and problem-solving. Explore the challenges of balancing creativity with measurable outcomes and how a more open-minded approach can unlock fresh perspectives. Learn ways to boost your own creativity, how to apply it into your professional life, and finding what works for you! 

This episode is a little different ...  I share my experience as a work-from-home mom, from the initial challenges of navigating a newborn and work to the ongoing struggle for balance. The episode concludes with the message that there will be messy moments, but to find humor in the chaos and embrace the joy of motherhood and ambition.

Grit and confidence are built in the trenches. In this episode, I explore the importance of perseverance in the face of obstacles and some of the key lessons I have learned from the different brands I have managed, including: Having great business ideas doesn't automatically translate to being great at strategy.  Sticking with an idea long enough to see if it will fail or succeed. Setting realisti...

Making enough content to keep up with the demand is TOUGH! Long-form content is a valuable resource for dedicated audiences but for capturing new audiences and driving conversions, micro-content becomes essential. This bite-sized information is perfect for a society with short attention spans. In this episode, Alyssa guides you through the process of using long-form content to create endless micro...

Amazon KDP has a lot more to offer than just eBooks!  In this episode, I talk about Amazon KDP's versatility and how to leverage it for personal projects and business ventures to help you gain more passive income!  Learn the pros and cons of this platform and get some insights on how you can optimize your Amazon KDP experience.    www.drivecreativemarketinggroup.com

This episode covers a common mistake hindering sales success – neglecting marketing automation. Many companies, despite setting up a robust online presence, miss out on key conversions due to overlooked marketing strategies. I share a recent experience with a client who, despite a substantial social media following, lacked a personal brand and a working website severely hampering their conversion...

In a world filled with constant distractions and competing brands, standing out can be a challenge. I get it; life is hectic.  In this episode, I'm here to guide you through reducing content creation overwhelm and transforming it into an intentional and manageable plan. www.drivecreativemarketinggroup.com

In this episode, we tackle the pervasive and often toxic mindset of hustle culture. Join us for some real talk on why the relentless grind might not be the golden ticket to success. We examine the unhealthy relationship society has with glorifying constant productivity at the expense of well-being and holistic growth.  But fear not! We present a different perspective—one that values balance and se...

In this episode, we discuss the importance of lead magnets for businesses of all sizes Lead magnets are not just about collecting email addresses; they are about building relationships, establishing trust, and nurturing leads into loyal customers. They are the bridge that connects you with your audience, allowing you to showcase your expertise, provide valuable insights, and demonstrate your commi...