Ritva Leino & Sami Kallinen [www.optimointiopas.fi]

Drip Podcast

Technology EN ↓ 6 episodes

Drip provides insights and tips on what's currently significant in the media. It is a six-part podcast series that is part of the optimointiopas.fi concept. The series discusses the importance of data and why a better customer experience is the key to success. Ritva Leino and Sami Kallinen interview domestic and international experts. The episodes are either in Finnish or English. Drip tarjoaa oivalluksia ja vinkkejä siihen mikä mediassa on nyt merkityksellistä. Se on kuusiosainen podcastsarja, joka liittyy optimointiopas.fi -kokonaisuuteen. Sarjassa keskustellaan siitä, mikä on datan merkitys...

Be sure to visit the podcast's website and support the creator: optimointiopas.fi

Author

Ritva Leino & Sami Kallinen [www.optimointiopas.fi]

Episodes

Drip #6 [EN]: Joanna Bryson, AI polymath and professor 04.12.2023 46:47

Do we have a clear understanding of what AI is and how it has been integrated into our everyday lives for a long time? Fears and hopes have always accompanied technological change, but as AI has emerged as a powerful influence in shaping societies, we need to prioritize ethical considerations. In the last episode of the podcast series "Drip", Sami and Ritva engage in a discussion with Professor Jo...

Drip #5 [FI]: Kirsi Pietilä, Human-centered Data Strategist 14.11.2023 57:27

Miksi hyvinkin erilaisissa suunnitteluhankkeissa kannattaa aina ensin kuunnella asiakkaita? Asiakkaiden ottaminen mukaan on yksi keskeinen menestystekijä kovenevassa kilpailussa. Kirsi Pietilä on kokenut datapalvelumuotoilija, joka on suunnitellut kaupallisia menestystuotteita ja -palveluita, mutta uudistanut myös julkisen puolen prosesseja. Hän kertoo miten eri tavoin asiakkaita voidaan osallista...

Drip #4 [EN]: Jeremy D. Gilbert, Knight Professor in Digital Media Strategy 21.09.2023 56:18

How can various technologies, such as generative AI, be utilized to create new tools and storytelling formats? This is the key question for the media industry. Jeremy D. Gilbert, a professor at Knight Lab in Northwestern University, discusses the development and testing of new technologies. Why is tech so important to the media industry, and how can human-centered design assist in journalism. With...

Drip #3 [EN]: Nic Newman, Senior Research Associate at Reuters Institute 31.08.2023 51:26

In this episode, Nic Newman discusses the potential impact of generative AI in newsrooms and highlights the crucial questions to consider before implementing this technology. He also provides insights into how Reuters reports, Digital News Report and Journalism, Media, and Technology Trends and Predictions have contributed to our understanding of the digital transformation in the media ecosystem....

Drip #2 [EN]: Lovisa Bergström, data scientist and analytics manager at Dagens Nyheter 25.05.2023 43:43

In this episode of Drip, the focus is on how media organizations can use data to improve engagement with their readers. The advantages are increased subscriptions and more funding to produce better journalism, resulting in an improved user experience. Lovisa Bergström, who works as a data scientist and an analytics manager at Dagens Nyheter, describes the various roles that data plays in digital o...

Drip #1 [FI]: Santtu Elsinen, CDO at Alma Media 03.05.2023 1:00:46

This episode is in Finnish. "Datan kerääminen ja tallentaminen ei ole vaikeaa, mutta sen hyödyntäminen on. Se vaatii organisaatiolta paljon kyvykkyyksiä", näin sanoo Dripin ensimmäisessä jaksossa Alman digijohtaja Santtu Elsinen. Hän kertoo miten kirjautunut käyttö, asiakkaan parempi tunteminen ja sinnikäs työ auttaa mediayritystä menestymään. Santtu Elsinen: https://www.almamedia.fi/contact/santt...