Cody Plofker and Eli Weiss

Down To Chat

Business EN ↓ 36 episodes

Down To Chat is a collection of conversations with operators and friends in the Direct to Consumer space. As avid podcast listeners and DTC fanatics, Cody and Eli have been searching for a podcast that is casual and conversational, while at the same time useful and insightful. A podcast that covers all things DTC from operators who are building the next generation of CPG brands. This is that.

Be sure to visit the podcast's website and support the creator: podcasters.spotify.com

Author

Cody Plofker and Eli Weiss

Episodes

S3 E12: How to Build a Customer-Centric Organization with Jess Cervellon 02.10.2023 49:30

In the twelth and final episode of Season Three, Eli chatted with Jess Cervellon, a CX leader and VP of CX at Feastables. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this l...

S3 E11: "You’re Likely Leaving Money on the Table" with Adam Robinson 03.08.2023 46:50

In the eleventh episode of Season Three, Cody chatted with Adam Robinson, CEO of Retention.com. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: postscript.io. And with this link, you can get up to two...

S3 E10: “Most Retention Marketing Destroys Value” and other Retention Hot Takes with Alex G 19.07.2023 46:22

In the tenth episode of Season Three, Cody and Eli are joined by Alex Greifeld, a retention and growth wizard in the world of ecommerce. They chatted all about measuring retention, avoiding common retention misconceptions, and growing an ecommerce business without the usual hacks and "best practices" Alex is also the writer behind "No Best Practices," a phenomenal resource for...

S3 E9: Measuring Top Of Funnel and Incrementality Testing with Zach Epstein from Haus 09.07.2023 52:19

In the ninth episode of Season Three, Cody is joined by Zach Epstein, the Founder and CEO of Haus, a company specializing in top-of-funnel measurement and incrementality testing. They delve into the world of marketing analytics and discuss the challenges and strategies associated with measuring the effectiveness of marketing efforts at the top of the funnel. Zach shares his insights on how to appr...

S3 E8: How Bobbie Achieved Tremendous Growth by Focusing on Retention and Customer Education with Cherene Aubert 09.06.2023 33:18

In the eighth episode of Season Three, Eli is joined by Cherene Aubert, VP of Growth at Bobbie. They discuss the importance of education in customer acquisition, redefining retention strategies, the importance of memorable experiences, focusing on CX and existing customers during a supply chain crisis, and end off with hot takes on attribution tools and cost caps. If you haven't already, make sure...

S3 E7: The Future of VC in DTC with Ben Lerer of Lerer Hippeau 24.05.2023 50:28

In the seventh episode of Season Three, Cody and Eli are joined by Ben Lerer, a Managing Partner at Lerer Hippeau, for a captivating conversation. They explore a range of topics, including AI, cryptocurrency, and the future of venture-backed direct-to-consumer (DTC) brands. If you haven't already, make sure to leave a review for the podcast. Your feedback helps us reach a wider audience. This...

S3 E6: All The Google Hot Takes with Ex Googler Ben Kruger 15.05.2023 49:28

In the sixth episode of Season Three, Cody sits down with Xoogler Ben Kruger to talk all things Google. Everything from Google ads to Youtube, Geolift testing, Performance Max, CBO vs. ABO, GA4, and so much more. Don't forget to leave us a review if you haven't already! Your feedback helps us get the podcast out to more folks. This season of the podcast is sponsored by Postscript and Tapca...

S3 E5: Measuring Incrementality and Retaining Customers with Lessons from Fine Dining 26.04.2023 38:50

In the fifth episode of Season Three, Cody and Eli are back with more expert insights and tips to help you succeed in ad management and customer retention. During the episode, Cody delves into the topic of measuring incrementality, providing valuable insights on how to analyze and optimize your marketing campaigns for maximum ROI. On the other hand, Eli shares his learnings from the fine dining in...

S3 E4: Paid Ads MasterClass and Retention Team Building 18.04.2023 56:02

In the fourth episode of Season Three, Cody and Eli share their expert insights on two key topics: starting a new ad account and kickstarting a CX/Retention operation. During the episode, Cody discusses the fundamentals of paid advertising, including selecting the right platform, defining goals and objectives, targeting the right audience, creating compelling ad creatives, and optimizing campaigns...

S3 E3: How to Fix Your Retention with Val Geisler 11.04.2023 42:59

In the third episode of Season Three, Eli chats with Val Geisler about all things retention. We chatted about how retention has changed over the last ten years, how to think about “fixing” retention in your first 30/60 days, thinking about retention across customer journey, and how community-building and retention go hand-in-hand. If you've not yet left a review for Down To Chat, please do so....

S3 E2: Social & Influencer Masterclass With Kendall Dickieson: Seeding, Content Creation, and TikTok vs. Instagram 28.03.2023 1:00:34

In the second episode of Season Three, Cody and Eli chat with Kendall Dickieson about all things social and influencer strategy for brands of all sizes. Kendall is the brains behind so many brands you know and love in this space, like Graza, Canopy, and so many more! If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season of...

S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win 16.03.2023 57:23

In the first episode of Season Three, Cody and Eli chat about Testing Twitter Ads, Fixing Retention Problems, Advantage +, and a whole lot more. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season of the podcast is sponsored by Postscript and Tapcart. You can try Postscript for free for 30 days using this link: ⁠postsc...

S2 E12: A Landing Page Masterclass with Nik Sharma 20.02.2023 46:05

In episode twelve of season two, the DTC Guy, aka Nik Sharma, gives us a masterclass on landing pages and answers some hard-hitting audience questions.  If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months...

S2 E11: The Death of Hypergrowth, VC in DTC, and Holistic Retention 13.02.2023 56:05

In episode eleven of season two, Cody and Eli discuss the death of blitz-scaling and hypergrowth in CPG and holistically thinking about retention.  If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with...

S2 E10: How to Properly Test Ad Creative and Tips for Retaining Customers 27.01.2023 1:05:41

In episode ten of season two, Cody and Eli chat about testing ad creative and customer retention tips and tricks. If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtocha...

S2 E9: What’s Currently Working on Facebook Ads and Over-Optimizing Websites 18.01.2023 55:46

In episode nine of season two, Cody and Eli chat about what is currently working for us on FB ads and answer the age-old question: "Is it possible to over-optimize your website?" If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your...

S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive 11.01.2023 55:53

In episode eight of season two, Eli chats with the subscription queen Gina Perelli, CEO and co-founder of Retextion, a platform built from the ground up to actively grow your subscription revenue via a suite of AI-powered acquisition, retention, and churn reduction tools.  We chat about building the perfect subscription program, thinking through DTC retention, creating magical experiences on...

S2 E7: Eli Interviews Wallet-Man: Building Ridge to 9-figures, Brand vs. Performance, and Attribution hot takes with Sean Frank 04.01.2023 42:18

In episode seven of season two, Eli chats with the legendary Sean Frank, CEO of The Ridge, a 9-figure wallet, ring, and watch brand.  We chat about creating a new niche in a massive industry, CX as marketing, brand vs. performance, attribution, and so much more.   If you've not yet left a review for Down To Chat, please do so. It helps us get the podcast out to more folks. 🙏 This season...

S2 E6: Black Friday: Huge mistakes, Record Days, and Lessons 17.12.2022 1:02:34

In episode six of season two, Cody and Eli walk through some of the mistakes, lessons, and learnings from Black Friday.  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/ne...

S2 E5: Our Biggest Mistakes & Learnings, Why Founders Fail, and Squirrelly Data 05.12.2022 1:04:00

In episode five of season two, Cody and Eli answer a bunch of questions from a Twitter Q&A, including CRO, JRB Kits, Email campaigns vs. flows, how we are looking at cohorts, DTC data wars, and so much more.  This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 mon...

S2 E4: DTC vs Retail and Billion Dollar Biz Ideas 29.11.2022 57:25

In episode four of season two, Cody and Eli chat about DTC vs retail and Cody's new billion-dollar biz ideas. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: ht...

S2 E3: Easy Ways to Increase AOV and Direct Response Tactics in DTC 16.11.2022 43:49

In the third episode of season two, Cody and Eli chat about easy ways to Increase AOV and direct response tactics in DTC. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!   https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/codyplof | https://www.codyplofker.com...

S2 E2: New Growth Channels, Shipping Insurance, and The Cody Subtweet 09.11.2022 1:01:08

In the second episode of season two, Cody and Eli chat about New Growth Channels, Shipping Insurance, and The Cody Subtweet.   This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link! https://www.tapcart.com/downtochat Cody: https://twitter.com/codyplof | https://www.codyplofker.com/newsletter Eli: https://twitt...

S2 E1: Black Friday Strategies, Testing Direct Mail, and a New Landing Page Tool to Change the Game 03.11.2022 1:08:04

In the first episode of season two, Cody and Eli chat about BFCM, our direct mail testing plan, a new landing page tool, JRB subscription, and so much more. This season is brought to you by Peel and Tapcart. https://peelinsights.com/more/downtochat -- 20% off your first 3 months with this link!   https://www.tapcart.com/downtochat -- 2 months free with this link! Cody: https://twitter.com/cod...

S1 E12: Community Building, Team Building, and an Amazing Acquisition 10.09.2022 53:49

In episode Twelve of Down To Chat DTC, Eli and Cody chatted about all things community building, team building, the $630M acquisition of Hero Cosmetics, and more.  This podcast is brought to you by Swag.com and Wayflyer. Get 10% off your first order at Swag.com with promo code DTC10. Get fast, flexible funding from $10k to $20m at the best possible rates at Wayflyer.com/pod . Cody: https://tw...