ATOMIC

Don't Work Harder

Business EN ↓ 56 episodes

Don’t Work Harder is a show about taking bolder, braver moves in your small business. Made by ATOMIC, and hosted by Suman Randhawa, Don’t Work Harder is the show for business owners who are done playing small and know that just working harder isn’t the answer. Each week, you’ll hear a pivotal strategy from incredible guests that sparked a bold leap to their next level of growth. These are the breakthroughs that came from thinking bigger, acting braver, and doing things differently.

Author

ATOMIC

Episodes

How to Build a 7 figure Company that Doesn’t Rely on You | Don't Work Harder ep6 04.08.2025 58:07

Despite doing $200M in 12 months with his portfolio company, Ryan Deiss told us he has NEVER felt more uncertain about the future… because of AI. He also preached that hiring lower-skilled team members could be KILLING the growth of your business. Plus, he explained why he has done a complete 180 in his consulting business, DigitalMarketer - largely due to the rapid acceleration of Artificial Inte...

"You make HOW much?!" How To Take Home More Profit Each Month | Don't Work Harder Ep5 28.07.2025 1:03:01

What would you give to know exactly how successful entrepreneurs turned it around in that moment when things didn't go to plan? Find out how, despite the public success - the speaking gigs, the clients, the thriving business - Teresa Heath-Wareing was stuck in a deeply personal battle that was silently holding her back. To turning things around to now, her most profitable year yet. In this episode...

Richard Moore | How to Actually Get Clients Through Social Media | Don't Work Harder Ep4 20.07.2025 48:50

We’ve been itching to get this episode out, as soon as we managed to book Richard Moore into our recording schedule. Richard Moore is a seasoned business coach and client attraction MACHINE - who came into the studio to talk to us about… - Why he considers himself the ANTI influencer… despite having a massively engaged audience of over 100,000 followers on LinkedIn - How to reliably bring in clien...

Catherine Erdly: Shaping the Future of the Retail Industry | Don't Work Harder Ep3 14.07.2025 1:03:36

Catherine Erdly is a UK-based retail strategist, author, and consultant. With over 25 years of experience in the retail industry - including senior roles managing multi-million-pound budgets for high-street brands - she now works directly with makers, shopkeepers, and e-commerce founders to bring big-business tools to small businesses. Through her consultancy, Catherine helps product-based entrepr...

Robin Waite: Embracing fear and scaling your dream business 07.07.2025 1:25:21

Robin  Waite is a successful business coach, author, and keynote speaker known for his practical, no-nonsense approach to helping entrepreneurs, freelancers, and consultants grow profitable businesses. With over 20 years of entrepreneurial experience - including building and selling a design agency - he founded Fearless Business, a coaching program that has doubled his clients’ income in as little...

Linda Plant: From Market Stall to Multi-Million Pound Empire 29.06.2025 51:05

Linda Plant is a self-made British entrepreneur and one of Alan Sugar’s fierce interviewers on BBC’s The Apprentice since 2015. She began her career at just 15, selling women’s fashion on market stalls in Yorkshire. Over time, she grew the business into 14 retail outlets before launching a knitwear brand called Honeysuckle and becoming one of the first women to float a fashion company on the Londo...