Don't Blame the CRM

Tässä jaksossa juontajana Mikko Honkanen ja vieraana Seppo Hälikkä. Miten B2B-myynnissä voi menestyä vuodesta toiseen ilman, että työ muuttuu raskaaksi? Seppo peilaa omia kokemuksiaan pitkästä työurastaan ja kertoo, mitkä tekijät auttavat myyjiä kehittymään huipputekijöiksi. Käymme läpi, miten pitkäjänteisyys, asiakasymmärrys ja teknologian hyödyntäminen vaikuttavat menestykseen. --- Vainu special...

Jaksossa Mikko Honkasen vieraana on Valtteri Ylimäki, Trustmaryn CFO ja Co-Founder. Trustmary on kulkenut pitkän matkan videotuotantoyrityksestä kansainväliseksi SaaS-yritykseksi, joka houkuttelee tuhansia käyttäjiä ympäri maailmaa. Valtteri kertoo Trustmaryn kasvusta ja siitä, miten PLG-strategia on avannut ovet globaalille markkinalle ja mahdollistanut laajentumisen yli 80 maahan. Miten tarkasti...

Jaksossa Jan Ropponen ja Mikko Honkanen keskustelevat arvomyynnistä. Jan Ropponen on kirjailija ja Axend-yrityksen perustaja. Arvomyyntiä voidaan kutsua B2B-myynnin salaiseksi aseeksi, jolla voi olla suuri vaikutus tuloksiin. Kun myyntiprosessi keskittyy asiakkaan liiketoiminnan vaikutuksiin, yritys voi saavuttaa merkittävän kilpailuedun. Tämä on myös todistettu käytännössä. Yritykset, jotka panos...

In this episode of the "Don't Blame the CRM" podcast, we sit down with Robert Bråkenhielm, a partner at Resultify, to explore the evolution of website design and the possibilities of AI in HubSpot. Robert shares his screen to guide you through helpful tips, making it easy for you to learn alongside him. From building thousands of websites to founding his own company, Robert discovered his passion...

In this episode of the "Don't Blame the CRM" podcast, we reflect on a decade of predicting B2B sales trends and look ahead to 2025. Since 2015, we’ve highlighted six key trends each year. Early predictions included Sales Automation, AI, and SDRs. Later, sales playbooks and personalization emerged. Post-COVID, PLG, RevOps, and hybrid teams took focus. Most recently, generative AI, signal-based sell...

Tässä jaksossa Mikko Honkasen, Vainun yksi perustajista, vieraana on Kaksio Labs:in Juha Leppänen. Juha toimii sekä puheenjohtajana että perustajana Kaksiolla. Keskustelun teemana on tekoäly, CRM ja myynnin tehokkuus. Lisäksi pohditaan, missä Suomi menee edellä mainittujen asioiden kohdalla. Jaksossa pohditaan, millä tasolla myynnin automaatio ja tehokkuus ovat Suomessa ja miten yritykset voivat h...

In this episode of the "Don't Blame the CRM" podcast, Johanna, Mentimeter’s COO, talks about the company's growth and its current recruitment for a VP of Revenue Operations. Mentimeter is based in Stockholm, with offices in North America and Sydney. It has grown from a small team to nearly 400 employees. The company offers a product that facilitates group engagement by collecting and visualizing i...

[This podcast episode is In Finnish] Tässä jaksossa Vainun Mikko Honkasen vieraana on Fellowmindin Sami Kankaanpää (Business lead, CRM). Jaksossa jutellaan CRM-järjestelmien laajemmasta merkityksestä liiketoiminnassa ja siitä, miten CRM nähdään usein liian kapeasti pelkkänä myyntiputkena. Jaksossa käydään läpi CRM-toimijoiden muutoksia viimeisen 20 vuoden aikana ja pohditaan, miten tekoäly mahdoll...

Johanna Korhonen is the CSO of Dear Lucy and was one of the first salespeople at Supermetrics – one of the most successful SaaS companies in the Nordics. In this episode Johanna gives tons of concrete examples how to get started with data in B2B sales and why it's business critical for all companies and salespeople to do so. Highlights Johanna's 10 years in B2B sales. Importance of data in scaling...

This episode is in Finnish. Tässä jaksossa syvennymme Revenue Operationsin (RevOps) maailmaan Kati Huusko-Viikilän kanssa, joka on RevOps-strategiatoimisto Revoryn perustaja. Keskustelemme hänen kirjoittamastaan kirjasta "Monikanavaisen myynnin johtaminen - Näin johdat kaikkia tulovirtoja", joka on ensimmäinen suomenkielinen opas RevOpsista. Kati jakaa oivalluksiaan ja kokemuksiaan B2B-myynnin ja...

[This podcast episode is In Finnish] Tervetuloa podcastin kolmanteen kauteen, joka alkaa jaksolla 21. Tässä jaksossa Vainun Mikko Honkanen haastattelee revenueops.fi -palvelun kanssaperustajaa (ja yhtä Vainun parhaimmista myyjistä) Mika Jordanovia. Jaksossa käydään läpi miten RevOps purkaa perinteiset siilot, yhdistää eri osastot ja pyrkii suuntamaan prosessit yrityksen liikevaihdon maksimoimiseen...

In this episode, Aamer Hasu and Wouter Dieleman discuss key strategies for optimizing Revenue Operations (RevOps). Note: this episode contains a few of minutes of screensharing, which of course cannot be seen on a podcast. But we have this episode on our YouTube channel @vainuapp so you can check the screenshare there. Segment 1: Understanding Your Audience Learn how defining your Total Addressabl...

There’s a growing amount of new RevOps people in the Nordics. If you’re one of them, what key things should you focus on? Tune in to the first panel discussion of vloxq’s new OPEX Community, where Lotte Nedergaard Lauridsen , SaaS Lead & Co-founder of Helion B2B, Alexander Mason , CRO at Retriever, Wilma Eriksson , CRO and Co-founder of vloxq CPQ, and Mikko Honkanen , CEO and Co-founder of Vai...

Communication fatigue is a real challenge. People—including your potential buyers—are being bombarded with messages daily. Given that this is unlikely to change anytime soon, what can you do? We teamed up with Sharen Murnaghan (HubSpot), Joakim Steenfos (Radiant), and Per Allin (Contractbook) to answer this very question and give you actionable tips on how sales teams can tackle communication fati...

In this episode, Vainu's co-founder Mikko discussed with Henri Ripatti, Sales Operations Director at Supermetrics, one of the fastest-growing SaaS businesses in the Nordic countries. At Supermetrics, an operations team of seven is currently spending almost half of their time on Salesforce-related tasks. How does this lean SalesOps team at Supermetrics orchestrate a tech stack of 30 different sales...

In our 16th Don't Blame the CRM podcast episode, we discussed with Elisabeth Norberg, Revenue Operations & Intelligence Manager at Swedish telecommunications software company, Telavox. Knowing your customers is essential. With a background in marketing and having worked with RevOps for close to 4 years, Elisabeth is acutely aware of this fact, and today she’s here to share some of her knowledg...

In this episode of the Don't Blame the CRM podcast, Mikko Honkanen, Vainu co-founder, and Lotte Nedergaard Lauridsen, co-founder, partner & SaaS lead at Helion B2B, discusses the challenges and best practices for managing data and properties in HubSpot. Lotte has been working with implementing and building HubSpot setups for the past 8 years and knows the ins and outs of the system, whereas Mi...

“Bring RevOps in early. It creates less of a headache later”. And why is that, exactly? How to build a solid tech stack from RevOps point of view, and what does Demostack's tech stack look like? What's the purpose of all these technologies for efficient growth? What is "demo experience" all about, and why is that important for sales and scaling up? In this episode of the RevOps interview series, w...

In this episode of the Don’t Blame the CRM podcast, Mikko discusses with Adam Holmgren, Global Demand Generation Strategy Lead at GetAccept. Adam has been at the forefront of the Demand Generation movement, and in this 30-minute episode, Adams shares his views about - what’s working in demand gen and what’s not - how to get marketing, sales, and product to work towards the same ICP - the importanc...

Why and how to build and leverage HubSpot Workflows to grow and scale up? In the 12th episode of the Vainu RevOps interview series, you'll get to hear concrete tips and use cases from a real HubSpot expert, Rune Aabo, Head of Business Development and a certified HubSpot trainer at HubSpot partner Radiant. During our deep dive into the HubSpot growth ecosystem, we touch upon, e.g., – What are HubSp...

In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams: 1. From Siloed Ops to Revenue Operations 2. Interactive Demos will be everywhere 3. Salespeople will need to become domain experts 4. Demand generation will continue to triumph over lead generation 5. Expect more stake...

Maxine Rior, VC at Northzone, joined Mikko Honkanen, Vainu co-founder, and Kaveh Rostampor, co-founder of Planhat, for a fireside chat to talk about what metrics matter most for investors and how to think about valuation as markets are changing. Maxine Rior is part of the investment team at Northzone, covering the Nordic and French-speaking markets across a wide range of sectors. This episode is a...

In this episode, Mikko Honkanen, co-founder of Vainu, shares his findings from the 50+ interviews he has had with RevOps leaders, e.g., why RevOps matters as a buying center, why is RevOps the new hot role in B2B SaaS, and the biggest learnings and pitfalls in the RevOps role. This episode is a live event recording from a pre-SLUSH meet-up for SaaS professionals hosted by Planhat and Vainu at the...

“Don't throw stones at the [sales] teams, but actually get in the trenches with them and understand what it is that they're doing, going through…you start unlocking a lot of understanding around what it takes to be a salesperson and where you can actually add value.” Navjit Bhamra, formerly of Verizon, Splunk, and Palo Alto Networks, has been working with strategy and operations for 10+ years and...

Scaling your company is often time-consuming and costly, and it may be hard to figure out the next steps. That's where Revenue Operations (RevOps) and Revenue Marketing (RevMark) come in. Tune in to listen to the discussion of Mintis Hankerson, Demand Management Director at HubSpot, and Mikko Honkanen, Co-founder at Vainu , about the upcoming trends affecting the day-to-day tasks of Revenue Operat...