Jeff Dewing

Doing the Opposite: Business Disruptors

Business EN ↓ 68 episodes

Welcome to Doing the Opposite: Business Disruptors.  CEO of Cloudfm Group Jeff Dewing talks to entrepreneurs, business leaders and outliers about times they have "Done the opposite" by rejecting commonly held beliefs in their business or profession. They discuss the birth of the idea, the push back and revolutions that ensued.

Author

Jeff Dewing

Category

Business

Podcast website

podcast.cloudfmgroup.com

Latest episode

Apr 29, 2026

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Episodes

Legacy & Leadership: Why It’s Not About You 29.04.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite. In this episode, Jeff and Sam explore what legacy really means to a leader; not as a monument to...

Corporate Responsibility & ESG: How Doing the Right Thing Drives Business Performance 15.04.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite.  In this episode, Jeff and Sam explore what it truly means to do the right thing in business - no...

Profit vs Purpose: Redefining Success 01.04.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite. What happens when you stop chasing numbers and start solving problems? Jeff and Sam explore why p...

Trust, Transparency & Technology 18.03.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite. What if telling a client “we won’t hit that date” could make them trust you more? Jeff and Sam si...

How Culture becomes a Competitive Advantage 04.03.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite. “There's no such thing as work-life balance, there's only life”. This episode explores...

Leading with Vulnerability: The Power of Saying ‘I Don’t Know’ 18.02.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite.  What happens when a CEO says “I don’t know” at the worst possible moment? In this episode Jeff l...

Doing the Opposite: Challenging Business Norms 04.02.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite.  In this episode, Jeff breaks down what “Doing the Opposite” really means to him — not change for...

From £7.60 to £65 Million: Starting Over 21.01.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite. In this episode, Jeff reflects on failure and how it has shaped both him and his subsequent succe...

Conversations with Jeff Dewing – COMING SOON 14.01.2026

In Season Six of Doing the Opposite: Business Disruptors we’re turning the spotlight onto host of the podcast Jeff Dewing. Jeff is Founder and CEO of Cloudfm Group, keynote speaker, bestselling author, and a leader who rebuilt his life and company by doing the one thing most people fear: the opposite. This isn't a podcast about business. It's a podcast about courage. About reinvention. A...

Matthew Maltzoff – Vulnerability as a Superpower: The story of PropTech Connect 24.09.2025

Doing the Opposite x PropTech Connect is a mini-series celebrating Europe’s largest real estate tech event. In this episode Jeff Dewing speaks to PropTech Connect’s Founder and CEO, Matthew Maltzoff .  Matthew shares his incredible journey from running a meal delivery startup during COVID to founding Europe's largest PropTech event. Defying conventional wisdom about industry expertise, his re...

JP Johnson – The Performance Gap: Why EPCs Fail and How to Fix Them 03.09.2025

Doing the Opposite x Proptech Connect is a mini-series ahead of Europe’s largest real estate tech event. In this episode Jeff Dewing speaks to JP Johnson , a Senior Energy Consultant at Symphony Energy, a company that provides innovative technology to decarbonize commercial buildings and optimize energy performance in the built environment. JP is committed to making offices, hotels, hospitals and...

Dr Aleksandra Przydrozna – Innovation in Retrofitting Future-ready Sustainable Buildings 01.09.2025

Doing the Opposite x Proptech Connect is a mini-series ahead of Europe’s largest real estate tech event. In this episode Jeff Dewing speaks to Dr Aleksandra Przydrozna , Global Retrofit Integration Lead at MACE. Aleksandra leads multidisciplinary teams to help clients’ buildings become more sustainable in a notoriously change-resistant industry! One of the biggest hurdles in the sustainable buildi...

Simon Alexander Ong – Mastering your Energy to Achieve Personal and Professional Growth 17.04.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Simon Alexander Ong . Simon is an international Keynote Speaker, Bestselling Author of Energize and Award Winning Life Coach. Through his coaching Simon helps leaders, entrepreneurs, organisations and celebrities to transcend perceived limitations and experience extraordinary transformations through the power of insi...

David Allison – Demographics are Nonsense! Values are Key in Properly Understanding People 03.04.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Human Values Expert David Allison . David is focused on changing how we understand ourselves, the people around us, and those we hope to engage with in our work. As the founder of the Valuegraphics Project – the first global inventory of core human values – he has transformed human values into measurable data and cre...

Matt Alder – Levelling up your recruitment practices to benefit both the organisation and the candidates 20.03.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Matt Alder . Matt is a podcaster, author, speaker and consultant focusing on innovation and technology in HR and Talent Acquisition. He is the host of Recruiting Future , one of the world's most popular talent acquisition podcasts, and over the last 20 years has built a reputation as a global thought leader, wor...

Richard Medcalf – How to combine opportunity, inspiration and empathy into a positive lasting legacy 06.03.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Richard Medcalf , Founder and CEO of Xquadrant, which works to help elite leaders scale and create exponentially greater impact, enabling them to make a positive dent in the world without anxiety and frustration. Richard has advised business owners and C-level execs for over 25 years. Richard is all about strategy in...

Brendan McGurgan – Transforming and Scaling Businesses through Visionary Leadership 21.02.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Executive Coach Brendan McGurgan . Brendan spent 16 years as Group MD of CDE where he steered the business through the financial crisis of 2008 and scaled the business at the same time. In 2020, co-founded Simple Scaling with the sole purpose of inspiring and enabling millions of ambitious leaders to scale with purpo...

Morra Aarons-Mele – Achieving maximum performance by prioritising positive mental health 07.02.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Morra Aarons-Mele , who is a speaker, entrepreneur, author and podcaster who prides herself on helping people to talk about hard things. Morra knows that taking your mental health seriously is a leadership strength. She hosts ‘The Anxious Achiever Podcast ’ and founded the award-winning social impact agency Women Onl...

Ali Khan – How to take ownership of your own health 24.01.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Ali Khan , Founder & CEO at SHAPE Global . SHAPE is the System for Health, Attendance, Productivity and Engagement. SHAPE help companies improve their productivity through their people by providing the instruments which assesses the need, and the strategies to optimise every employee’s desire and ability to turn...

Doug D Gordon – From Near-death to a New Direction in Empathetic Leadership 10.01.2024

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Doug D Gordon , CEO of D&S Performance Optimisation - a training, consulting and coaching company. He speaks internationally on stage and has a radio show on Dublin City FM called Inspirational People. Doug’s story is one of transformation from a life marred by stress-induced health issues to becoming a beacon of...

Mark A. Mears – The LEAF Model: Leadership, Engagement, Accountability and Fulfilment 13.12.2023

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Mark A. Mears , Chief Growth Officer for LEAF Growth Ventures- a consulting firm inspiring individuals, teams, and organisations to find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world. Mark is a best-selling author, keynote speaker, consultant, and visionary...

A panel discussion - Strengths and Strategies for Neurodiverse Workforces 29.11.2023

Imagine working in an environment where your neurodiversity is not only recognised, but celebrated. That's the world we're envisioning in this special panel episode of Doing the Opposite: Business Disruptors, where Jeff is joined by three experts in the field of neurodiversity: Dr Jasmine Virhia is a Postdoctoral Researcher in Behavioural Science at The Inclusion Initiative , a research...

Dr Joan Fallon - Reshaping our understanding of Autism 15.11.2023

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Dr. Joan Fallon , Founder and CEO of Curemark, a biopharmaceutical company focused on developing novel therapies for the treatment of neurological and other disorders. Joan is considered a visionary scientist who has dedicated her life’s work to championing the health and wellbeing of children. Her recent book Goodby...

Dr Mark Goulston - Transforming Pain into HOPE (healing, optimism, perspective, and excitement) 01.11.2023

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Dr Mark Goulston , former UCLA Professor of Psychiatry, a Fellow of the American Psychiatric Association and a former FBI and police hostage negotiation trainer. Mark is the inventor of of ‘Surgical Empathy’, an approach that enabled him during his psychiatric career to reach highly depressed and suicidal people duri...

Garry Ridge - Creating an Empowering Company Culture 18.10.2023

In this episode of Doing the Opposite: Business Disruptors, Jeff Dewing speaks to Garry Ridge . Garry is a founder, board member, advisor, and professor with over 35 years of experience in leading, growing, and transforming global businesses and brands. Garry is best known as Chairman Emeritus of WD-40 Company, one of the world's most trusted and recognised brands. Garry takes us through his...

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