Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching

They say the sequel is never as good as the original…   But Part 2 of my 13 lessons from my 13-year bizaversary is pretty amazing!   Sure my biz looks a helluva lot different now to what it did those 13 years ago...   But each year I reflect on the major lessons just so I can share them with you.   So let’s dive into the remaining 6 lessons from my bizaversary special right now…   Things You’ll Le...

This week is my bizaversary!   It’s been 13 years since I hit send on my first ever email newsletter, and my very first business Drop Dead Gorgeous Daily was born.   It’s become a little ritual for me each year to really sit back and reflect on the lessons I have learned along the way.   So to celebrate this week I’m sharing 13 lessons from 13 years in business!   Today’s episode is PART 1 of a sp...

It’s time for some tough love!   If right now your online courses and programs are not selling like hotcakes… If they don't have a waitlist hundreds of people long… If your launches are not blowing up…   It’s time to take a closer look at why your course sales suck.   Because the truth is most offers can go from HARD to sell... to selling like oh-so delicious hotcakes...with just 3 simple tweaks....

Let me paint you a picture…   You’ve heard people talking all about online courses… You’re working 1:1 but your time is maxed out…   So you finally decide to go for it -  to take the jump, do the scary thing and create your first online course.   You pull it all together and it’s ready to go so you send some emails to your list and you talk about it on social media.    You’re SO excited about this...

What is the online business equivalent of Kale?   POP-UPS!   Sure pop-ups can suck… And no one really likes them, but man are they good for your business!   There is a RIGHT way to use them. And when you use them in that way they can absolutely explode your email list.   The reason no one likes pop-ups... is because they’ve been done so very very badly for so long.   So in today’s episode I’m shar...

It’s time for a bit of tough love…   You need to STOP saying that you’re no good at tech.   There I said it!    But this dose of ass-kicking is done with love because I don’t want it to stop you from creating online courses and funnels in your business.   Because if you keep saying it...it’s going to keep you stuck.    So if you’ve ever thought to yourself… “I’m no good at tech” or “Tech just hate...

In the last 6 years...I’ve created and launched over 12 different courses and online programs.   YES! 12!   So in today’s episode, I want to share a behind the scenes of what my first ever course launch looked like.   Because I know that it’s helpful to lift the curtain and see where people started...not just where they are right now (many launches in).   This episode was prompted by a Facebook Me...

If you’ve been thinking about funnels (I do it all the time)...   But you can’t quite get your head around if they will work for your biz…   In episode 16 I’ve answered all the funnel questions you asked me (straight from IG)!   The big, burning questions you’ve been mulling over...trying to decide if you’re ready for the funnel life and if my 5K Funnel Formula program is right for you.   And with...

It’s no secret that funnels have changed my life. Of course there are the obvious ways...more money, more time, less stress…   But in this episode I’m sharing the 3 unexpected ways that funnels have changed my life.   And it’s because of this that I’m sooo passionate about helping other online business owners, coaches and course creators to set up their own funnels too.   To get their time, energy...

You want to know what you should focus on FIRST to grow your biz…   But you read a blog post about how someone swears by challenges to grow their business...   And then there's an Instagram story about how you need a self-liquidating offer...   And another person says you NEED to learn Pinterest.. and another Google...   And YOU JUST CAN’T KEEP UP!   You’re totally overwhelmed and second guessing...

I’ve been creating and scaling my own online businesses since 2007 (no need to do the math on that one!)...   And in that time I’ve created and launched 12 different online products, programs and courses.   TWELVE!    And while most of them went on to sell 6-figures or more...some of them were total flops.   So that’s a whole lot of learning and a whole lot of tweaking to find out what works and u...

If you’re ready to give up because you have an offer that is barely selling…   You’ve tried e-v-e-r-y-t-h-i-n-g but it’s got to the point where nothing is working…   There is hope! And yes it involves a funnel!   In today’s episode I’m going to take you behind the scenes... of probably one of my most "funnel phobic" clients.    To share how we took a really step by step (and slow) approach to sett...

You’ve been thinking about switching your course to evergreen…   But you’re not entirely sure how you’ll still be able to get great results for your clients.   If this thought has crossed your mind...you’re in luck!   In today’s episode, I’ll be sharing how to make evergreen work for you and your program, including some simple tweaks you can make to put your program on evergreen AND make sure it s...

Do you…   Think funnels are an advanced tactic that are reserved for people who are more advanced in business than you...   Or    That funnels need to be crazy and complicated and expensive...   Well let me be your funnel-myth-busting hero...here to let you know this just isn’t true...I call BS!   Funnels are super important for ALL businesses (even if you’re just starting your business) and they...

The past 12 months have been a rollercoaster! It marked my first year of being a working mum and then throwing COVID into the mix.   Despite ALL of that.   I actually had one of my best years in business EVER - financially, client results wise, and just my own personal enjoyment of the business.    So today I’m sharing a sneak peak into behind the scenes (the stats, the figures, the nitty gritty)...

Now it’s been hard deciding what this top secret, secret should be…   But the one thing that tops them all (that oddly enough, no one gives much air time at all) is...   You need to make sure your product, service or program is actually really, really awesome.   That it is GREAT VALUE.   That it is the best it can be at delivering epic results.   The results are what matters here.   And #spoileral...

Right now, if Google is your go to business guru, and you don't feel like you are ever making progress in your business...because you’re barely keeping up with the day to day...   Then it sounds like you need some help, and you need it fast. This means outsourcing the years and years of figuring it out the hard way (by finding a coach), or outsourcing those day to day tasks that you know you don't...

I get it...not everyone is a systems and automations nerd like me.   Which is why people put off creating and automating simple systems within their businesses for wayyyyyy too long.    But killer systems and automations will help save you hours and hours of time...that you can then spend on more important things!    And if you do them right will help you make more sales and profit too!   There ar...

When you’re trying to crack those 5 figure months, a common mistake you can make is NOT matching your promotions and launching schedule to where you are RIGHT NOW in business.   Not where you want to be WHEN you have a massive audience, a 5 to 6-figure ads budget and a team supporting you to bring the pieces together.   Trying to emulate the big people in your industry who are doing those big amaz...

Welcome to our 5 part series where I’ll be sharing 5 secrets to get you hitting those much sought after 5 figure months.    Secret #1 Having a profitable offer   One of the biggest momentum killers out there...and the reason so many people get stuck and stay stuck...   Is that they don't have a profitable offer...or as I like to call it, a funnel friendly offer (because you KNOW I’m all about bein...

I did it! I’ve had “start a podcast” on my to-do list for 4 years...so to say I’m excited to cross that off (imperfections and all) is an understatement!   Now, something that I bet is sitting at the top of your to-do list...is creating an email welcome sequence.   Am I right?    And because I’m crossing off something on my to-do list today (this podcast), I want to help you cross this off your li...

I’m sliding on my geekiest glasses and popping on my nerdiest hat to talk about one of my absolute FAVOURITE topics...   Tech Tools   Things You’ll Learn in this episode of Doing it Online: 3 of my favourite tech tools to help you sell more and hustle My present to you for leaving a review of Doing It Online    Want More? Make more course sales than ever before when you steal my exact funnel at st...

    When you’re thinking about creating your first digital product, one of the first things to do is decide what is the best (aka most fun, easiest to run and most profitable) type of offer to create.   Now I know as well as anyone...there are soooooo many damn options out there to choose from - how do you choose which one is right?   Things You’ll Learn in this Episode of Doing it Online: Which o...

It's been on my to-do list since 2015... so it feels real good to finally tick this puppy off. I am a teacher at heart, so you'll probably want to have a pen handy when ever you listen in.. because I am going to be sharing strategies, tools and techniques you can go away and add straight into your business.   So make sure you hit subscribe and I can't wait to celebrate with you then.