G'day Frank

Doctor Branding Podcast

Business EN ↓ 83 episodes

Got a question about your brand or helping your client with their brand? Doctor Frank will see you now. *Not a real doctor. gdayfrank.substack.com

Author

G'day Frank

Category

Business

Podcast website

gdayfrank.substack.com

Latest episode

Jul 6, 2026

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Episodes

What if a new competitor uses your brand colours? 05.09.2024

There will always be new players that enter the arena in your industry, but what do you do if they also use the same brand colours? Is it coincidence, is it sabotage? Lets treat this problem. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/...

Where can I learn logo design and branding? 03.09.2024

With a plethora of options and people to learn from, here are some of the best resources and courses to learn logo design and branding when starting out. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Should my personal and business brand be separate? 29.08.2024

Two seperate brands or conjoin them to make your brand presence easier? It all comes down to the intention behind your personal brand. So let's diagnose Brandconjoinment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Where can I find a good logo designer? 27.08.2024

Logo design is a particular part of branding that most focus on and with good reason, but finding a good logo designer can be tricky, so lets treat Logosearchalitis and find you a good designer. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.c...

Personal brand name or business brand name? 22.08.2024

When you're looking to lean more into a personal brand, especially if you're starting a business at the same time, it can be tricky to know how you name your brand or brands. So let's treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack....

What if your branding price is too high? 20.08.2024

When expectations don't align with the cost of doing branding, like any product or service, there's a disconnect where a client/customer isn't willing to pay. So let's treat Valuenoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscri...

Do I need to pay for a font license? 15.08.2024

Depending on the font or typeface, there are license agreements for font usage and for many of these, they require a payment. But what happens if you don't pay? Let's treat Fontusilitis Licenfoma. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack...

What if a client doesn't pay the final 50% branding payment? 13.08.2024

Many branding professionals and designers typically charge for their services with a 50% deposit and 50% on delivery. But what if a client goes AWOL mid-project? Let's treat Fiftygonoria. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subs...

What does your day as a creative look like? 08.08.2024

A different kind of question this episode, as it's one about the Doc, as he's asked what his day as a branding person and content creator looks like. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Is there a difference between a brand identity and visual identity? 06.08.2024

Are they one in the same or is there a difference between the term 'brand identity' and 'visual identity'? The doctor breaks it down with a differential diagnosis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

What do you do when you find another brand with the same branding you've made? 02.08.2024

This could be the worst nightmare for branding and business people alike, finding out there is another brand very similar to yours after updating your branding. So let's address this IP Dilemma. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscri...

What is brand positioning? 29.07.2024

Whether you're getting into brand strategy or you're a business wanted to establish an effective position in your market, let's outline what brand positioning is and how to keep it simple & effective. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/s...

Can a brand really be ethical and stand for something more than profit? 25.07.2024

It's a big question to try to answer in this episode when business meets brand, higher purpose meets capitalism and how do you walk the line as a business, or do you even need to? In this episode, I share my thoughts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfra...

How valuable are brand values? 08.07.2024

Whether there's 3 or 10 of them, brand values can make an impact on a team and in turn a business, if developed and used effectively. So let's treat Brand Valueitis to make brand values, valuable. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subsc...

How do I grow my branding business? 03.07.2024

You're hitting a wall of clients that can afford you or you have too many clients to handle and it's time to grow your branding business, but how do you do it? Let's treat Business Growing Pains. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy *NOTE* You may hear an audio distortion of a secondary voice (my vo...

How much should a logo cost? 02.07.2024

When it's time to update your logo and you're comparing options of branding service providers, you're stuck knowing what is a reasonable fee for logo design. So let's remedy Logopricitis. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy *NOTE* You may hear an audio distortion of a secondary voice (my voice) in...

What logo file should I use and where? 27.06.2024

With so many logo files potentially given to you by a designer, you're probably left saying "OMG!?". So let's treat OMPNG to give you the prescription for effectively using your logo files. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

How do I protect my brand name and logo? 25.06.2024

When you have assets that are of value to your business you protect them, right? So let's treat the confusion around protecting your brand name or logo by diagnosing Protectorbranor. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Do I need a personal and business social media account to promote my brand? 20.06.2024

Whether you're a one-person business or a team of many, let's treat Personasociotonin to decide what is right for you when showing up for your brand with social media accounts. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

How do I bill for my branding services? 18.06.2024

Let's treat Brandbillixiety to confidently bill for your branding services, be it 50/50, 100% up front or prescribe some other weird and wonderful ways to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Is Canva worth the hype for my business? 13.06.2024

It's Aussie, it's free (kinda) and it's useful. But how useful and does it live up to the Canva Hype? Let's diagnose this one to find out if it's worth it for your business to do better branding. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subs...

Do I need help to keep my brand present on social media? 11.06.2024

Maybe it's because of a gut feeling telling you that your online presence is lacking, or you're getting FOMO from competitors standing out on social media. So how do we cure Socialeftoutitis? Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscrib...

Should you use AI for your branding? 06.06.2024

It's becoming part of the current zeitgeist of society, where you’re either doing better branding with AI or doing better branding than AI can. So lets look at "BrandAIng". Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Is branding just snake oil these days? 04.06.2024

A bit of shock value for this week from someone stating branding is pretty much snake oil. So lets suck out the venom of this one and treat the root of this potential problem. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Update your website or branding first? 30.05.2024

This common problem when considering updates to your website and branding at the same time, all comes down to context. So let's treat the symptoms that cause this ailment, known as Brandorsitus. Please take a piece of brand candy, my free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy   Get full access to Doctor Branding at gdayfrank.substack.com/subsc...

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