Doctor Branding Podcast

For many of us, landing a job can be a tough gig and in some workplaces they need over-the-top qualifications, while others only offer unpaid roles to juniors. So should you take that chance? Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substac...

When things get busy, sometime we don't have the capacity to help everyone that comes our way, so what can be done when smaller jobs aren't the work you can take on right now? Let's treat this. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.subst...

Are we focused on the right kinds of customers or their needs to attract them and make them think of us when needed? Are we too niche or too broad? Let's look at targeting for better brand success. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.s...

For some designers, working with clients isn't their schtick. Good news is there are plenty of other ways to make a living as a designer, especially in branding, without client work. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/sub...

This can be a struggle for many brands to be the go-to brand people think of. So let's lay out some ways for brands to be more easily remembered and thought of when needed by customers. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/...

There's this trite saying going around in design/branding circles that higher-paying clients are easy to work with and lower-paying clients are hard to work with. Let's put this misconception to rest. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfran...

It has grown bigger and bigger in the last decade to the point it's not just one day anymore. And with every other retailer doing Black Friday sales, does it mean you need to as well? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank...

Many branding designers are now adopting an RGB-first approach to brand colour selection, but is that the optimal process of choosing brand colours? Let's diagnose. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

One of the harder decisions to make in branding is crossing the brand architecture bridge, to decide if you should have one brand or multiple brands for different offerings. Let's prescribe a solution. Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfra...

A few months back, Doctor Frank put together a document called The Brand Map, to map out all the pieces of building a brand and where they fit. So let's better navigate this map. To download the Brand Map PDF, head to http://bit.ly/3wXJFow . Also, please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get f...

We've covered many bases of branding and what the Doctor has prescribed others to do, but what is the Doctor's process for developing a brand with his clients? Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

No matter which is harder, both require consistent attention, detail and longevity in mind. So let's see what the people think and diagnose which might be the harder effort to put in when growing a brand. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank....

It might be a question that is like asking how long is a piece of string? But let's break down how a logo can be costed and the reasons why some cost more than others, especially for a small business. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.subs...

Sure the big brands we know and buy from have tremendous brand equity. But they didn't always. Which means you can build this equity and there is no better time than now to start, in these 5 ways. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack...

What do we do once we've got a branding ready to make our mark. Let's put together a treatment plan of what is next for your brand once you have your ducks in a row. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

It can be a challenge to maintain your brand with a consistent presence. So let's treat Brandconsistosis. Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

With any new branding, be it an entirely new brand, a rebrand or a minor refresh, what makes for a good brand identity, if not a great brand identity? Here's Doctor Frank's criteria for effectiveness. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.subs...

A bit of a prickly question has come in that has identified some branding people are contradicting their own advice to businesses and designers, with what they do themselves, so lets treat this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.c...

Doctor Frank is getting fired about about this one. We're talking PayPal, Burger King, Formula 1 and KIA. And we're unpacking why people get negative about rebrands. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

The more A.I. enters the chat, it is creeping it's way into branding in many ways. So is it ok to use it in a branding process or even a final output? Let's look more into this. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

If you're starting out in branding and perhaps getting into using Adobe Illustrator for the first time for your design work, let's go through the top tools, panels and shortcuts to do better branding. If you're looking for a bonus tool to export your logos from Adobe Illustrator, check out Logo Package Express. Please take a piece of brand candy, the Doctor's free resource guide to do better brand...

To help our brand succeed we need to analyse, measure, tweak and manage our brand over time. To help do that, a brand audit can help achieve this. So let's look at what and when this is needed. Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Docto...

When the cost of the tools we use to design and market our brands is going up, is it time to switch or reframe the problem and solve it in a different way? Let's treat this branding ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/s...

The simple answer is yes, but let's break down why this is the case and treat potential cases of 'Kaleidoscopic-brandatrophy', for brands using to many colours. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/subscribe

Brandorproductitis is a unique brand-related problem for brands that require product packaging to stand out on the shelf from the competition. So let's unpack this packaging design ailment. Please take a piece of brand candy, the Doctor's free resource guide to do better branding that you can get on your way out at gdayfrank.com/candy Get full access to Doctor Branding at gdayfrank.substack.com/su...