Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

Sometimes when certain people reach out to you for your services, you just intuitively know that they will not be a good fit for you or your practice. It can be such an uncomfortable situation, and we dive even deeper into similar circumstances like this inside The Bodywork Project.  Over the years, I have learned many powerful lessons in my own personal growth by working with people who have chal...

On today's episode I break down what to say when someone says your modality doesn't work. Ouch. As a big-hearted therapist, I know that you are in love with your modality for many reasons — maybe it even helped you to heal in your own life. When someone challenges your modality, or says it's ineffective, it can be awkward, uncomfortable, and difficult to know how to respond. So take a listen as I...

On this week's episode, we continue with our WHAT TO SAY series with a look into how to react when a potential client tells you that your services are too expensive. I'm constantly talking about the importance of providing premium services with my students in The Bodywork Project, and your rates will reflect the premium services you provide. I know you have carefully set up a safe container on the...

As a small business you may occasionally find yourself in sticky situations where you don't know what to say or do. My students share these situations and we work through them together inside The Bodywork Project , but I wanted to give all of my listeners some guidance on a few of the most common scenarios you may find yourself in. I begin this series focusing on what to say when a client cancels...

I bet at some time in your career you've been told that you MUST use social media to get new clients and fill your practice. I was certainly told that when I was starting out… But is that true? In the past few months, I've decided for many reasons (time, focus, a need to have integrity and make my actions reflect my beliefs) to close almost all my social media accounts. I wanted to gain some insig...

When you think of Feng Shui you may be picturing the physical placement of a room or house. But when diving deeper into the practice there is a greater importance on your body, your feelings, your environment, and even your business. The environment we live and work in has a huge impact on all aspects of our lives and our businesses so understanding the Feng Shui in our personal spaces and workpla...

Did you know that the average podcast only lasts 12 episodes? Well, here we are (almost) one year later with episode 52, and I am so grateful to be sharing with you each week! Typically, I am wonderful at celebrating others — my friends, students, and of course my dog George — but when I achieve one of my own goals, I'm quick to move on to the next goal without taking the time to acknowledge the a...

In bodywork, we often talk about coming from a place of neutral. What if you apply this concept to other aspects of your life such as your massage and bodywork business? In this episode I chat with my friend and multi-passionate entrepreneur, Xonna Clark , about taking a step back from fears we may all be experiencing in our practices and approaching our different situations during this pandemic f...

What do you do when you've reached out to somebody, but haven't heard back? In this week's episode, I continue our series on what to say in difficult situations you come across as a bodywork therapist. I loved hearing your responses from last week; keep sending them in ! If you're like me, I am sure you have felt that not hearing back after contacting someone is a clear sign of rejection or disint...

"What should I say?" This is the most common question I hear from my students when they ask me about reaching out to referral sources or speaking with new clients or connections. So, I thought I should sort out some of the most common situations a bodywork therapist, like yourself, comes across and leaves you stuck with the notion of, What do I say? In this week's episode, I break down a typical p...

We've all experienced loss in one way or another in the past few months. For me, the past year has been a difficult time processing the loss of my younger brother, Lance, who passed away a year ago today. While a death in the family may seem different than the losses you might be seeing in your business, the process of overcoming that grief is universal. As you listen to this week's special episod...

I love to hear your questions — what you're thinking about, dreaming about, and struggling with in your massage or bodywork business. I've been thinking of this special episode for a while now, so I reached out to my students to ask: "What are your most burning questions?" I envisioned a mini-coaching session, where you would join me on the podcast, but I didn't have any takers on recording your c...

So often I hear my bodywork students say that all they need to do to improve their business is to get more clients through the door or offer low-priced services. But here's the thing: people almost never choose a service because of the price; they go where they feel good. In today's episode, I share stories with my friend and fellow women's business coach, Wendy Batten , about how customer service...

Let's face it — it can be overwhelming to be an expert in your modality AND run your own business. Trust me, I understand the challenges to this balance. In today's episode I chat with Ramona Rice , owner and CEO of DeStress Express Massage Therapy and Spapreneur , about her experiences working with spa practitioners both in the practice room and out. Taking control of your massage or bodywork bus...

For most of you running your own massage or bodywork business, just hearing the word selling can make you cringe! Time and time again it's the most uncomfortable topic for my students to tackle. But what if sales were presented in a way that echoes the service mentality so essential to the bodywork industry; sales aren't about you , they are about doing something with and for someone else. On toda...

You likely became a bodywork therapist because of your big heart and desire to be of service to others -- and your focus is on your healing modality, not branding or marketing. And rightly so! But do you need a "brand"? (And what exactly is a brand, anyway??) On today's episode I sit down with my friend and branding specialist, Sharvette Mitchell, to discuss her expert advice on building your body...

As a bodywork therapist, chances are you've considered using discounts or daily deals to get more clients through your doors. But I've seen time and again how massage or bodywork practitioners using this model end up with their businesses under water. In today's episode, I take a closer look at why the discount model doesn't get you (or your clients!) the results you're aiming for. By adjusting yo...

If you're interested in astrology like I am, you know that we are currently in Mercury Retrograde. What does that have to do with your practice? The prefix "re-" in retrograde means to go back and look again. As a bodywork therapist this is the perfect time for you to look again at your values and reimagine the vision for your practice. Over the past few months, many of my students in The Bodywork...

As the business climate continues to change during this pandemic, seeking out help for your practice is smart. It's important to remember that asking for help doesn't mean there is something you are doing wrong. Seeking support shows you are a wise and savvy business owner.  Just like you didn't learn all of your bodywork by yourself, there's no way you can learn all of the business side on your o...

Whether it's renovating my house or replacing a sink, I think I can do pretty much anything on my own. This go-getter attitude is probably true for entrepreneurs, like you, looking to make your business a success. But it won't get you far if you don't have the experience or expertise to see how the whole picture fits together. One of the greatest lessons I've learned while taking on projects all o...

What if I told you that offering premium services at premium prices is one of the best ways to be of service to others? As a big-hearted therapist, I am sure you have doubted the idea of charging a reasonable price for your services, worrying that you aren't being fair to your clients. Trust me, I've been there. In today's episode, I talk about how the pricing of your services truly has an impact...

As you begin taking hands-on clients again, it's important to make intentional upgrades to your offerings to maximize your massage or bodywork business' potential. Over the past few weeks, I've discussed why right now is the perfect time for a business re-set -- offering ways to come back into your business strong with your finances and ideal scheduling. In this episode, I round out your business...

In this episode, I discuss creating your ideal schedule -- another important facet of your business that will allow you to re-set as you open your doors. Too often as a bodyworker, you set up your schedule to please your clients, compromising the premium services that you provide. Creating space for ourselves to breathe inside our practices will ultimately lead to an uptick in profits. You need to...

Chances are, you're starting to make plans to come back into your office so you can see hands-on clients again. This is the PERFECT opportunity to take stock, and come back stronger than ever in your practice. It's time for a business reset. In this episode I discuss important first steps in creating a more intentional business, as we all prepare for what the future brings. No matter how much reve...

Are you ready to get to work? Over the past two weeks, we've talked about planning and setting goals right now while things are crazy. Next up, we need to take action. This week, I cover simple, actionable steps you can take right now to continue to build your massage or bodywork business. Remember that there is ALWAYS something you can do, and some way that you can improve your practice. Take a l...