Do It With Intention | Business & Marketing for Massage and Bodywork Therapists

"How do I tell my clients they'll probably need to come in for more than one appointment?" In the second installment of our Listener Questions series, I dive into an issue that can help lift up and support all massage and bodywork therapists. Listen in as we delve into how to explain to your clients why multiple sessions may get them the results they're looking for. This week on the Do It With Int...

In this week's episode we kick off our Listener Questions segment with a doozie — one that affects all massage and bodyworkers at some point. Tune in to learn some simple, inspiring, and non-pushy tips to encourage folks to re-book a session. This week on the Do It With Intention Podcast: Find out some easy ways to open yourself — and your business — to clients re-booking. Learn what "anchoring a...

In this week's episode I talk about two very different approaches to marketing your massage or bodywork business. Listen in to learn how you can take the dread out of marketing and turn it into something you actually enjoy. "If your marketing is feeling kind of gross to you, it could be that you are using transactional marketing. That's not a good idea. Here's what to do instead." This week on the...

This week's episode is all about inspiration and motivation and how you can use those 4-syllable words to improve your massage and bodywork practice. Tune in to learn how to break an intimidating project down instead of tackling something too large or too vague. This week on the Do It With Intention Podcast: Learn about the power and gratification of sticky notes, and how you can finish small task...

This week's episode is Part 2 on how to improve your online presence. Tune in to learn how you can attract ideal massage and bodywork clients with these simple steps to enhance your website. This week on the Do It With Intention Podcast: Find out the best ways to attract clients by NOT talking about yourself. Instead, think of your website as a mirror — can your clients see themselves and resonate...

In this week's high-tech, low-maintenance episode I reveal some simple things you can do to up-level your massage or bodywork business online presence. I share ideas to make your website more professional and also some that can boost your overall marketing strategy (hint: brevity with clarity). "If you're not 100% happy with your website, it can be really overwhelming to know where to start. So to...

This week's episode was inspired by students in 2 programs I facilitate — The Bodywork Project and Next Level. Recently, several students shared stories about getting terrible (unsolicited) advice from others, and they weren't sure what to do. Tune in to find out the best ways to respond to someone who gives you business advice, which is often bad — and unsolicited. "If you get bad advice from som...

In this episode I speak with Heather Longoria, a Bodywork Project student, who talks about how she got started in bodywork and how her practice escalated through hard work, savvy networking, and a mentoring program in alignment with her goals. Listen in as Heather describes how she built her bodywork business with authenticity by taking the natural next steps instead of chasing every new marketing...

This week's episode revolves around the crucial topic of getting help on the business side of your massage or bodywork business. Tune in to learn how to go about asking for support, where to look for help, and how to connect with a potential mentor/adviser/coach. "If you make the decision that you want to get support for your bodywork business, then what? How do you find the type of support that's...

In today's episode I do a deep dive into certification — why to pursue it and how it will (or won't) affect your massage or bodywork business. Tune in to learn the pros and cons of certification and whether it is for you. This week on the Do It With Intention Podcast: Find out how getting certified in a modality can build confidence, which often leads to a better practice and more business. Learn...

You cannot do everything on your own, and asking for assistance is not a crime. Even bootstrappers — people who think they can do it all by themselves — need help. In this first episode of 2024 (Happy New Year!) I talk about how pride (and maybe some stubbornness) can mask reality and what you need to do for your massage or bodywork business. This week on the Do It With Intention Podcast: Learn wh...

In this final episode of 2023 I ask a simple question that should be answered by every massage and bodywork practitioner: Have you made a true commitment to your practice? Listen in to learn 3 things you can do right now to get you on a path toward a successful and sustainable practice in 2024. This week on the Do It With Intention Podcast: Learn how achieving mastery, otherwise known as "practice...

In this week's podcast, I take a deep dive into how helping people with massage and bodywork, and your efforts to create a successful business are part of the same path. This week on the Do It With Intention Podcast: Learn how to use integrity to enhance your bodywork sessions AND your business. Find out how to identify "imposter syndrome," and how to work through it. Learn why support and guidanc...

It's time to reflect on your massage or bodywork business — where it's going, where you want it to be, and how you're going to get it from here to there. Tune in and hear several ways bodyworkers define success, and get ready to redefine your own idea of what being successful means to you. "Once you've thought about this question and you have the clarity of knowing where you want to go — what succ...

This time of year is often a challenge for bodyworkers, but it doesn't have to be. As we approach the holiday season, in this week's episode I explore a few ways to respond when times are rough — in your massage and bodywork business, and in the world in general. "I wanted to give you a couple of things you can do — and a couple of things you should definitely not do — when you experience a lull i...

In this bonus episode of my series on Networking with Authenticity, I talk about what happens after you make a strong connection. Tune in to find out how to approach following up with other massage and bodywork practitioners. This week on the Do It With Intention Podcast: Learn why massage and bodywork business connections sometimes fail to materialize, (hint: it's not about you). Find out how to...

In Part 3 of our series on Networking with Authenticity, let's talk about what to say to make effective business connections for your massage or bodywork business. Believe you me — I've had some awkward situations in my early days of networking. But I learned from them, and so can you. Tune in to hear 3 ideas about effective networking that you can start using today! This week on the Do It With In...

In this episode we start an exciting new series about making business connections, aka networking, using genuine personal communication. Tune in to find out why businesses are trending away from digital platforms and toward IRL interactions. "How do you start networking if you've never really done it before? Here are 3 things that you can start doing today to create a larger referral rate for your...

In this end of summer episode, I delve into what type of client YOU are. Are you the kind of client you'd like to see walk through your door? Tune in to learn concrete ways to improve your massage or bodywork business — starting by looking in the mirror. This week on the Do It With Intention Podcast: Find out important questions to ask yourself that will shift the energy of your business. Learn ho...

In this episode I speak with Occupational Therapist and Bodywork Project alum Candace Pantoga , who describes how her longtime work in social justice led her to give back to her community through Craniosacral Therapy. Listen in as Candace describes how she got involved in social justice issues and how she ultimately had to choose the best ways to make a difference. This week on the Do It With Inte...

In this episode I share with you the best way to get new, quality clients for your massage and bodywork business. Give it a listen to find out 3 ways to thank a person who referred clients to you. And a couple of things you'll want to avoid. "There's no higher act of respect for you and your work than a referral. The client believes in you and your modality enough to suggest that someone that she...

In this episode I pit real intelligence against the artificial kind so much in the news these days. Is AI a savior, or will it lead to our demise? Listen in as we process a topic for massage and bodywork therapists that is moving at warp speed and is often not easy to comprehend. This week on the Do It With Intention Podcast: Learn how AI generated writing can have the opposite effect than intende...

In this state of the art episode I delve into the hot topic of the latest and greatest technology — AI, platforms, digitization — and whether they can help your business. Listen in as I get up on my soapbox and declare that high tech is not necessarily the answer to the question: Do I need to use the most recent scientific knowledge to improve my massage and bodywork business? This week on the Do...

In this Welcome to Summer episode, I delve into The Elevator Pitch. What is it? Where did it come from? How do you create one? Is it even necessary? Choose your floor number and tune in for some up and down commentary on a common business tactic. This week on the Do It With Intention Podcast: Find out why The Elevator Pitch isn't vital for massage and bodywork therapists, but it can help you get t...

In the final installment of the Selling With Integrity series, I share more mythbusters around the sales conversation and fresh ways to re-think this often icky topic. Join me as I talk about how inviting a person to work with you is a savvy approach, detachment from the outcome is crucial, and why it's so important to be prepared when a client accepts an offer to work with you. "I don't want to c...