Do Change Marketing Now

Cracking the Code of a Small but Mighty Market. Why Belgium and the Netherlands punch above their weight and what global brands can learn. These two compact countries have become powerhouses for digital and D2C brands. In this episode, Matthias Riedl and Jos Lakeman uncover why Benelux is the ultimate testing ground for global players like HelloFresh and Zalando, and what marketers need to know be...

Customer acquisition costs are spiralling. Meta ROAS is falling. And creative fatigue means your audience has seen your best ad far too many times. In episode #3 of Do Change Marketing Now, Matthias Riedl, CEO of DCMN, breaks down why relying only on Meta and Google no longer works – and how Total Video Brandformance helps ambitious brands escape the CAC trap. He explains why performance marketing...

Moving fast is tempting. But skipping the research step often leads to expensive mistakes. In episode #2 of Do Change Marketing Now, Matthias Riedl speaks with Kornelia Wroblewska, Head of Insights at DCMN, about why real audience understanding is the key to building campaigns that actually perform. They discuss the most common pitfalls brands face when they rely on gut feeling, what audience desi...

Welcome to the very first episode of Do Change Marketing Now! Kicking things off with one of the biggest challenges facing marketers today: The Battle of Attention. With thousands of ads hitting consumers daily, your biggest enemy isn’t bad creatives or even bad budgets, it’s invisibility. Matthias Riedl breaks down why performance marketing alone won’t cut it anymore, and how to break through the...