Discourse in Magic

In this week’s episode of Discourse in Magic , Jonah Babins kicks off the new year with an insightful discussion about the January slump—a reality for many magicians—and how to turn it into an opportunity for growth. With the rush of holiday gigs behind us, Jonah explains how January offers a unique chance to focus on improving your magic business.   The January Slump: A Common Challenge As Jonah...

Join us for a unique twist as Eric Leclerc takes over as host to interview the usual host, Jonah Babins, on his own podcast, Discourse in Magic. This engaging conversation uncovers Jonah’s journey into the world of magic and podcasting, revealing how his love for both has enriched his life. Jonah shares his early experiences with magic, sparked by his uncle’s D lights, and reflects on...

Renowned magician and captivating storyteller Taylor Hughes joins us for an insightful exploration of his magical journey. We unravel Taylor’s innovative blend of storytelling and illusion, a unique approach shaped by early influences like the Magic Castle Junior Society. Taylor opens up about crafting acts that not only mesmerize but also resonate deeply with audiences, highlighting the imp...

 In this episode of Discourse in Magic,  I explore the art of crafting the perfect artist rider for your magic performances. I break down the essentials of what a rider is and why it is crucial for your event’s success. We’ll go over the key elements you should include, from sound and lighting to stage setup and seating arrangements, ensuring that every detail is covered. I’ll sh...

Join us as we sit down with the incredibly talented Dustin Tavella , winner of the 2021 season of America’s Got Talent, who shares his inspiring journey from a young magician dressed as a clown to a celebrated performer captivating audiences worldwide. Dustin recounts how his passion for magic began with a simple magic kit and a special trick gifted by his uncle, setting him on a path of dis...

Today we’re unpacking the secrets of creating a successful lead machine for your magic business. Many magicians believe generating leads is the key to success, but there’s so much more to it. In this episode, we explore three essential systems that will ensure your business not only flourishes but also thrives year after year. We’ll discuss how to effectively generate new leads t...

Get ready to be amazed by the world of grand illusions with our extraordinary guest, Reza Borchardt , as we explore his magical journey from a passionate young enthusiast to a leading illusionist in Branson, Missouri. Reza takes us behind the curtain, sharing how his early exposure to magic through TV shows and the generous mentorship of magicians like Dave Hamner and Kirby Van Birch fueled his lo...

Transform your magic career by distinguishing between the flashy allure of marketing and the powerhouse of sales. Join me as I unravel the myth that appearing on big shows like  Fool Us  or  America’s Got Talent  is the golden ticket to success. Instead, discover how the real breakthroughs lie in mastering sales tactics such as SEO, ads, and strategic cold emailing. This episode promises to...

Magician and comedian Mike Hammer takes center stage, unveiling the secrets behind his 13-year run on the Las Vegas strip. From his humble beginnings with a simple magic kit in Chicago to captivating audiences in the entertainment capital of the world, Mike’s story is as magical as his performances. With humor and heart, he opens up about the challenges of transitioning from small gigs in re...

Unlock the secrets to skyrocketing your holiday bookings this year! Prepare to transform your magic business with our latest episode of Discourse in Magic, where Jonah Babins, guides you through the essential tactics to capitalize on the peak holiday season. Discover why October and early November are the golden months for gig inquiries, and learn how doubling your marketing efforts can yield incr...

Join us for an exciting episode of Discourse in Magic as we welcome back Ben Train to discuss the launch of our latest project, the Campers Playing Cards . We explore our motivations behind creating this unique deck, our shared love for playing cards, and our desire to contribute something special to the magic community. We also touch on the practical enhancements designed to make these cards vers...

Magician, comedian, and consultant Bruce Gold joins us for an enthralling chat about his dynamic journey from a childhood fascination with magic to an influential career in Hollywood. Starting with a magic set he received as a kid, Bruce shares his path through the comedy club scene, where he learned invaluable lessons by observing both triumphs and failures. He talks about the gritty reality of b...

Learn how to diversify your magic career and discover why corporate gigs might not be the golden ticket they’re often made out to be. Join host Jonah Babins as he guides you through the captivating world of alternative markets for magicians in this episode of Discourse in Magic. We’ll dissect the allure of corporate events and uncover the real challenges that come with them, from their...

Unlock the secrets of trade show magic with Danny Orleans , a master magician whose career spans from children’s theater to corporate stages. You’ll gain actionable insights into how Danny transitioned from performing at kids’ birthday parties to captivating professional audiences at trade shows. Listen as he shares his journey, highlighting key strategies and influential mentors...

What if you could transform your passion for magic into a steady stream of gigs without quitting your day job? On this episode of Discourse in Magic, join me, Jonah Babins, as I reveal the secrets to getting your first paid magic performances. We’ll dissect the three pillars of a successful magician’s business: establishing authority, mastering basic sales techniques, and generating leads. L...

Prepare to be amazed as we sit down with the extraordinary magician,  Chris Michael ! From his early days inspired by a local librarian magician to captivating audiences at high-profile corporate events, Chris’s journey is nothing short of magical. He shares heartfelt stories about the emotional bonds formed through magic, particularly with his mother, and offers aspiring magicians invaluabl...

Unlock the secrets to booking your own magic shows and lectures as you follow my whirlwind journey through August! In this episode of Discourse in Magic I’ll take you on a thrilling tour that begins at the Magic Live convention in Las Vegas, sweeps through a performance in LA, includes a business convention in Fiji, and features lectures in both Sydney and Melbourne. Whether you’re jus...

Renowned magic consultant Rory Adams joins us to share his incredible journey from a childhood fascination with magic, sparked by his grandfather’s box of tricks, to a decade-long career in magic TV show writing. Discover how his innovative approach of posting daily magic tricks on Instagram led to a consulting gig with Dynamo and paved the way for his remarkable career. Rory offers an insid...

Unlock the secrets to producing successful public ticketed magic shows with me, Jonah Babins. This episode pulls back the curtain on the often unseen challenges and rewards of organizing these captivating events. From the intensive workload involved in venue selection, marketing, and ticket sales to the financial realities that can make or break your efforts, you’ll gain a thorough understan...

Discover the remarkable journey of Spanish magician Jandro in this captivating episode of Discourse in Magic. Inspired by the legendary Juan Tamariz , Jandro recounts his serendipitous discovery of a local magician’s academy in Valencia and his evolution into a renowned magician and TV personality. With anecdotes from his 15-year tenure on a Spanish late-night show, where he performed magic...

Unlock the secrets to making your magic performances more natural and convincing. Join Jonah Babins as he reveals his three favorite magic projects that have profoundly influenced his approach to magic and performance. From magic theory to practical techniques, these projects have reshaped his understanding and execution of the craft. Whether you’re a seasoned magician or just starting out,...

Legendary magician Gaetan Bloom  joins us to share his journey from a curious child to becoming an iconic figure in the world of magic. Throughout our conversation, Gaetan opens up about the pivotal mentors who shaped his path and how these relationships inspired his most famous tricks. He discusses his innovative approach to magic, which involves transforming everyday objects through curiosity an...

What if charging $250 per show is the very thing holding you back from building a $100,000 magic business? This episode of Discourse in Magic, hosted by Jonah Babins, dives into the powerful strategy of reverse engineering your way to a six-figure income in the magic industry. Do the math! Drawing from his unique background in pure math and his experience running a successful magic mastermind, Jon...

Jeki Yoo joins host Jonah Babins to discuss his magic journey, experiences in competitions, and his unique approach to crafting magic for television and social media. They explore the magic scene in South Korea and delve into Jeki’s process of creating engaging pop-up magic videos, which can take weeks to perfect. Jeki shares his organizational methods, his passion for magic, and how he mone...

In this episode of the “Discourse in Magic” podcast, host Jonah Babins discusses the ten-hour rule for running a magic business. He advises magicians to limit administrative work to ten hours a week to focus on performance and creativity. Three ways to stop wasting time: Ineffective tasks should be stopped Effective tasks should be optimized or scaled with technology. Successful tasks...